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DIGITAL MARKETING

WITH SOCIAL MEDIA AND WEBSITES

Ken G Mick, @kengmick

RJS Marketing Solutions, LLC

CHA Section 3 Marketing Plan Workshops

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WEB USAGE STATISTICS

https://www.internetlivestats.com/

87% of people who own a smartphone use a search engine at least once a day.

YouTube is the world's second largest search engine.

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Why Get Online�Facebook, Website, YouTube

Brand Awareness
Internet Business Card
Lead Generation
Build Subscribers, Email Lists
eCommerce, Shopping Cart (on site or via PayPal, Google Pay, etc)

Increase Revenue
Showcase Business History, Staff, Projects
Receive Payments
Employment Applications
Affiliate Income
Advertising Revenue

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THE GOOGLE SERP

The Google SERP consists of a home button, a search bar, search categories, filter options in the form of Settings and Tools, and, of course, search results.

Organic results include: SEO Title, URL, and Meta Description.

(Search Engines Results Page)

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Lower on�the SERP (Page):

SEO TITLE

Meta Description

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Keywords

The words and phrases entered into search engines, also called "search queries."

Build keyword rich content:

Keywords in Titles
Keywords in Subtitles
Keywords in page content
Keywords in blog posts

Organize content (website, social media) with keywords in mind.

Avoid duplicate content

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SEO (Search Engine Optimization) and Authority

Website On-page Factors

Well organized website
Title and tagline
Strategic use of keywords
Consistent blog posting schedule
Up to date content
Decent hosting (site speed)
Appropriate image sizes
Secure, Padlock in address bar
Avoid duplicate content

Off-page Factors (helpful for Local Search)

Google My Business,

Consistent NAP, Name Address Phone records

Social Media:

YouTube Channel
Facebook and LinkedIn Business Pages
Instagram
Twitter engagement
Pinterest

Keep Building Links and References to your website

Yelp
Directories
BBB
Yellow Pages
Other local listings (even Angie’s List, etc.)
Partners and Suppliers
Published articles
Review sites
Participate in discussions on sites like Quora and answer questions on other Q and A sites, because you have expertise to share

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WEBSITE STRUCTURE

Some of You Build Things :)

Org

Source: Yoast.com

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GOOGLE MY BUSINESS

Your Free Business Social Media Account

Setup at: https://www.google.com/business/

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CONSUMING CONTENT

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Analytics

What analytics tools to use for your website?

Google Search Console and Bing Console- is our website crawlable, what keywords are generating traffic
Google Analytics (GA)
User Experience via Heatmaps and Recordings