Joe Keller – a self made businessman
- Joe Keller is a self-made businessman. He had joined an evening school to educate himself .
- He, as a businessman, is very particular about his factory and is the last one to leave after having checked every light and connection.
- His interest in ads section of the newspaper is to know what people are interested and it is a sign of a man who wants to study the demand of the market.
- His attempt to save his business at the cost, although positively unethical, is actually is a desperate attempt of a self-made man.