ADVANCEMENT
2024 BACK-TO-SCHOOL PRESENTATION
INDEPENDENCE THROUGH EDUCATION
MEET THE TEAM
www.cookeschool.org
WHO
WE
ARE
Hello! We are Cooke’s Advancement Team.
Michael Eaton
Chief Advancement Officer
Nancy Van Epps
Communications & Marketing Officer
Jill Hodge
Grants Manager/Staff Writer
Emily Westle
Advancement Associate and�Events Coordinator
www.cookeschool.org
Our work supports new and expanded program initiatives, strategic capital campaigns and ensures competitive teacher salaries. Advancement raises approximately $2M annually.
Aims to generate stable (and renewable) funding streams for Cooke School
WHAT
WE
DO
OUR WORK
Through fundraising, grant solicitation, program development and strategic communications/marketing with community stakeholders (education/business orgs) who value/share our mission.
Foster student inclusion and community engagement�
www.cookeschool.org
Ensures that brand voice and brand identity are maintained across all of Cooke’s communication channels
Content development design and production of
all marketing materials to promote Cooke’s mission.
Strengthen donor engagement and advance
revenue goals, drive key initiatives and elevate Cooke’s
brand in the education marketplace.
�
WHAT
WE
DO
OUR WORK
Together, we communicate and promote the ways that Cooke's work exemplifies what special education can and should be—student-centric, well-rounded and meaningful.
Work in shared partnership with Cooke-wide teams to support school initiatives
We tell Cooke’s story in words�and pictures
CULTIVATE PARTNERSHIPS
www.cookeschool.org
WHAT
WE
DO
Throughout the year, we’ll introduce Cooke to prospective supporters to build corporate and community partnerships
From time to time, you’ll see us peeking into classrooms
to take photos or say hello, hosting donors and giving
tours, and introducing you to community partners.
We want to partner with you as well! If you have ideas, suggestions, corporate partnerships or connections that
you wish to share, let us know. If feasible, we are happy
to pursue them.
EVENTS
www.cookeschool.org
WHAT
WE
DO
www.cookeschool.org
OUR
BRAND
THE COOKE LOOK
Cooke �Schoolwide
Logo
Division Logos
These logo assets have been created � to establish individual school identity, � while maintaining brand continuity.
They may be used for communications � sent to families and amongst sites. � However, all out-facing communications � should utilize the Cooke School and � Institute’s general logo.
www.cookeschool.org
OUR
BRAND
THE COOKE LOOK
Secondary (ALL TEXTS) Font
Avenir or Century Gothic
Avenir is available for free download by clicking here
Century Gothic is a standard font for most computers and may be utilized �in the event that Avenir is unavailable on your device �
Cooke branded assets, logos, letterhead, presentation templates and color designations are located in the Google drive in a folder named (click link) Cooke School Branded Assets. All can be customized upon request to the Advancement team.
www.cookeschool.org
OUR
BRAND
EMAIL SIGNATURES
Creating a Cooke Branded Email Signature
Open this https://cookeschool.org/signature/ link in Chrome for the following step-by-step instructions to create your official Cooke signature.
www.cookeschool.org
ADDITIONAL RESOURCES
Requesting Business Cards
Many of us have changed locations or job titles.
To submit your business card request, click HERE.
Note: Deadline to request business cards is September 6
Cooke’s 2024-2025 Calendar
Printed versions of the calendar will be delivered to each
school site. Digital version of the calendar can be found here.
Staff Portal
The portal provides many helpful resources such as: this presentation, HR links, Faculty software links, and policy documentation. Click here for staff portal login instructions.
ADDITIONAL
RESOURCES
www.cookeschool.org
COOKE
BIOS
STAFF BIOS
Cooke launched our staff bio webpage highlighting all of you.�A refresh of the website is unveiling next week!
To view this webpage click: cookeschool.org/faculty-staff/
www.cookeschool.org
COOKE
BIOS
CREATING YOUR BIOS
We have created a brief Google survey with question prompts to help create your bio.
Please take a moment to complete the survey, so that everyone can�be included.
Click HERE to access the survey
SAMPLE
www.cookeschool.org
COOKE
MERCH
COOKE BRANDED ITEMS
Your connection for ALL Cooke branded materials and swag (masks, tee shirts, mugs, pens, etc.)
�Our virtual school store has been created so staff can purchase Cooke branded merchandise. Visit: cookeschool.org/store
�Note: this is an independently managed site that will produce and ship your purchase directly to you.��
www.cookeschool.org
PLEASE
NOTE
HOUSEKEEPING
Key considerations for logo usage
Please do not modify the design, colors or proportions
of the Cooke logo. We can assist you with your
formatting needs.
All branded items (t-shirts, flyers, yearbooks)
Please send all designs to the Advancement department for review prior to production.
As a community, we strive to maintain our school’s brand integrity and ensure proper usage of all Cooke branded assets.
Contact the Advancement department for
• Customization of branded assets • Brand or logo usage requests • Assistance with accessing Cooke branded assets
www.cookeschool.org
PLEASE
NOTE
AT YOUR SERVICE
The Advancement department is glad
to partner with you. Let us know how we
can help!
�Or stop by and say hello! �We’re located on the first floor of the administrative suite.
Welcome to Cooke!