ASHTON “REX” GRIFFIN | Portfolio
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INSIGHT: Some people blaze cbd daily. It’s as common to them as your morning coffee, but it’s still illegal to smoke in public.
IDEA: Dosist will partner with hiking trails and convert them into
Legal Smoking trails available for the public to experience the dosist pen range.
: a trail you can blaze
EXECUTION:
Dosist helps to unlock a better you. Their pens help you experience your passion, calm, and relief, but you can’t always take it when you really need it, out in public.
That’s why they’re bringing attention to this issue by opening up hiking trails that you can blaze on Legally, managing your own passion, calm, and relief.
: a trail you can blaze
blazing Legislative action:
Dosist will also plan a petition to the government to help make smoking CBD legal in the states that it’s still against the law.
To do this, they will organize a group of petitioners to include mothers, veterans, elderly, and former athletes to petition state and local officials to blaze a trail in legislature. This will bring CBD to those that need it daily.
INSIGHT: Elon Musk realizes he’s done it all, but is he ready to embrace the villain he truly is?
IDEA: Tesla plans to shock the world with their release of the new 007 FIlm featuring
an unlikely hero.
Execution:
�The Cybertruck is FULLY LOADED, INDESTRUCTIBLE, and PRIMED to take on Elon in the new 007 film with an unsung hero.
showtime!
:
3 part execution
#1: OUT OF HOME
#2: experiential
#3: PR
Execution #1 OoH: They’ll get the buzz going by kicking off a series of billboards promoting the new 007 movie.
|
Elon Musk will be casted as the villain
in the new 007 Movie, he just needs to play the hero.
That’s where the Cybertruck comes in:
It’ll be revealed in driving scenes featuring an unknown driver, throughout the clips released. After building suspense and leading people to guess who the new bond is, Tesla will get ready for the big reveal.
TeslaMovie.com
| Who’s the next Bond?
:
Execution #3 pr: The Cybertruck will go on tour to promote it’s latest movie while making guest appearances on Ellen, Good Morning America, and Oprah. Here, Tesla will reveal that the Cybertruck was the hero all along…AND, oh, by the way. It’s not a movie, it’s just a Tesla Ad.
|
King Amongst Fakes
IDEA: Burger King beats all competitors in quality. We can do their food better than them even as Fakes.
INSIGHT: When you get a group of friends together and you can’t decide on what to eat, you choose the best.
: King Amongst Fakes
Only The Best Can Be Chosen.
DRESSED TO ORDER
Execution:
During happy hour, when people are with their friends the most, Burger King will sneakily release it’s King amongst Fakes Menu featuring knock off items from Fake Competitor’s stores. They’ll ride the allure of Fake Culture, to show you that the BK Way is still the best; even using fakes.
I’m Not Lovin’ It Fries
Burger King Classic Fries dressed in McDonalds packaging. For all of the ‘We only go to McDonalds for the fries’ lookin’ folks.
Can’t Love That Chicken
Burger King Ch’King Sandwich dressed in Popeyes packaging. For all of the ‘We only go to Popeyes for the Chicken Sandwich’ lookin’ folks.
It’s Bacon
Burger King Bacon King burger dressed in Wendy’s packaging. For all of the ‘We only go to Wendy’s for the Baconator lookin’ folks.
Not Beyond Famous Star
Burger King Impossible Burger dressed in Carl’s Jr. packaging. For all of the ‘We only go to Carl’s Jr. for the Beyond Famous Star lookin’ folks.
King Amongst Fakes MENU
King
Amongst Fakes
PR:
First, Burger King will set up their locations to look like Fake competitor stores complete with fake logos.
Then, they’ll take it a step further by dressing up their employees in fake store outfits.
Because BK can fake your style, but better:
CHOOSE THE BEST.
:
FILM BRIEF
INSIGHT: Black people show love for each other in ways that only we get. we always persevere like a fine whiskey.
IDEA: uncle nearest has now been accepted by the Black community as the way we show love. NO MATTER HOW HARD TIMES are.
: Love When You Lost Your Job 60 Sec
Open on employee, Joe, walking into bosses’ office.
Joe: Hey Mike, what’s the deal?
Mike: Joe we need to talk. In light of everything going on with the company you’re receiving an all-inclusive vacation getaway sponsored by Uncle Nearest.
Joe: Woo, that’s what I’m talking about! So I take it now’s a good time to talk about that raise?
Mike: Oh. I’m sorry. But the company only gave you this trip because they’re filing for bankruptcy in 3, 2, 1. Joe, You’re Fired.
Joe starts to walk away awkwardly.
Mike: Hands a bottle of 1856.
Congratulations!
Uncle Nearest: Love For Any occasion
Innovative Brief
INSIGHT: Between the hours of 2 & 4 AM are the times that Black teenagers are most likely to commit suicide.
IDEA: Betterhelp will create a special support line to prevent teens from acting on their DARK thoughts during dark hours.
Execution:
Betterhelp recognizes that the black community doesn’t trust therapy and holding dark emotions inside can be deadly. That’s why they’re initiating the After Hours program that will connect Black teens with a therapist when they feel their lowest, 2 - 4 AM.
The therapists will gain auto-access to at-risk teens’ google search history when they lookup suicide related keywords during this critical time. The teens will be provided support throughout the hours of 2 - 4 AM allowing
to intervene when it matters most.
: The Darkest Hours
INSIGHT: When you’re Driving on the open road, you don't Pay attention to your speed. Instead of going with the flow, you drive based on how you feel.
IDEA: Spotify will deliver a unique message for you to change your driving behavior through music.
execution:�
Spotify gives you access to an infinite database of encrypted music that can be used to alter your bad driving habits. That’s why they plan to roll out special Spot lights that will remind you to drive safely while listening to Spotify on the open road.
The Spot Lights will digitally interact with your Spotify app allowing it to detect the speed of your car through sensors in your phone. Once you’re within range of the Spot Light it will airdrop you lyrics from your playlist teaching you to correct the behavior.
Spot lights : Airdropping bad habits
Spot lights voice: “To be honest, you’ve been driving aggressive over the last 10 miles in a 30 zone. I think you need to: ‘Slow Down’ by Bobby Valentino plays.
Spot lights voice: “To be honest, you’re driving reckless and there’s a speed camera coming up in 30 seconds. Bring that vibe down, you know the: �‘Feds Watching’ by 2 Chainz plays.
Spot lights voice: “To be honest, you’ve been driving timidly the last 5 miles. You’re going 30 miles slower than usual, you should really:
‘Push It To The Limit’ by Rick Ross plays.
Spot lights : Airdropping bad habits
INSIGHT: With Squarespace you don’t have to quit your day job to start a business.
anytime is the perfect time to start your
side hustle. .
IDEA: Squarespace encourages Future entrepreneurs to start a business with your
side gig. .
Execution:
Squarespace is for those that have a dream, but are stuck in their everyday job. Since you only have limited time available outside of work, Squarespace wants to help you start your business:
on the side.
Sidespace: Every Business starts on the Side
3 part execution
#1: SOCIAL
#2: OUT OF HOME
#3: EXPERIENTIAL
#1 OOH:
Squarespace will spark the interest of curious entrepreneurs with an OOH campaign enticing you to turn your side hustle into a business using a free Sidespace trial to build your website.
Now’s the perfect time to turn that travel bug into more… don’t you think?
Every Business Starts On The Side.
Now’s the perfect time to turn that passion for music into more… don’t you think?
Every Business Starts On The Side.
Sidespace: Every Business starts on the Side
#2: ExperientiaL
Squarespace will set up a pop up shop experience filled with the products aspiring business owners plan to sell in their store.
Sidespace: Every Business starts on the Side
ExperientiaL:
Squarespace will set up a pop up shop experience filled with the products aspiring business owners plan to sell in their store. The profits generated from the experience will be used to fund the side stores to go live for 1 year.
Sidespace: Every Business starts on the Side
Manage your business effectively with side tips.
SOCIAL: TikTok sidetips
Squarespace will train new business owners how to run your side hustle efficiently.
With Side Tips Squarespace will share common problems faced when starting a business, and give tutorials showing how you can quickly fix them using TikTok reels.
Sidespace: Every Business starts on the Side
SUGGESTS
SOCIAL
INSIGHT: Fashion is for the outsiders and those that dare to go against the norm. Somehow, Fashion Week didn’t get the memo.
IDEA: Telfar wants to spark change in fashion week by suggesting what models should really look like.
Don’t just be part of the discussion, inspire to be the difference.
SUGGEST
Execution:
Telfar prides itself in being different and standing out for what you believe in. That’s why they’re calling for all LGBTQ, Plus Size, Short, and unorthodox models to slide in their DMs.
Send in creative pictures of you decked out in your best TELFAR DRIP expressing what you want included in Fashion Week.
will then use the Suggest feature on Instagram to highlight the models that deserve to be seen during NY fashion week.
: SUGGESTS
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Suggested for Fashion Week
Suggested for
the unorthodox
Suggested for
the steppers
Suggested for
the bold.
Suggested for
the genderless
I'm Ashton aka "Rex" Griffin
I’m a copywriter and creative artist based out of
Los Angeles, CA.
My motto is Always Moving Forward while listening to BMF.
I play cards with the hearts facing up because I don’t like to bluff.
I have a passion for storytelling
through film, culture, sports, music, and technology.
Let’s create memorable moments!
Feeling the vibes? Let’s Connect
rexbeastent@gmail.com
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