Graphic design is a form of visual communication. It is the process of creating visual messages using typography, images, and layout. It is a form of communication that can be used to convey a wide range of messages, from branding and marketing to information graphics and web design.

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Watch this short video as an introduction to the fundamentals of graphic communication.

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https://www.youtube.com/watch?v=YqQx75OPRa0

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Task 1

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Use the Internet to find examples of graphic communication for each of the following elements of design:

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Present each example with a short explanation of why you selected it to illustrate that specific element.

Task 2

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Photograph examples of graphic communication in your home or in your local area. Present an example of each of the following:

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An advertisement, signage, a logo, a label, a map, a diagram, instructional graphics.

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For one of the categories present what you consider to be a good example of graphic communication. Find an example of something you feel is not a successful example (from the same category) and add notes comparing the designs.

For example a poster that has strong use of line in the design

Task 3

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Look at some examples of famous brand logos.

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Create a logo for an imaginary clothing brand called ‘Trend Tonic’.

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This brand is aimed at a young consumer with similar interests to yourself. Decide on which of the logo styles you will design lettermark, wordmark, image symbol or combined mark.

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Choose a limited colour palette and consider the fact that the logo will need to be produced in a variety sizes (small label / large billboard) so fine details might get lost in production.

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Begin by sketching some ideas by hand. You can produce the logo using artistic materials or digital editing.

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Present your logo with comments on your ideas for the design.