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Implementing a Content

Creation Platform

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Business case

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Welcome

Use this template as your guide to presenting a case for a content creation platform, whether you are buying one for the first time or looking to switch tools.

Please make a copy of the template and customize it to your team’s needs.

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Further information on customization is provided in the speaker notes.

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Index

  • Pain points for content marketers
  • Pain points for designers
  • Content marketing objectives
  • Why a content creation platform?
  • Key benefits for the Marketing team
  • Time savings
  • Cost savings
  • Content publication process
  • Vendor assessment
  • Vendor options
  • Why Foleon?
  • Implementation
  • Example of a Foleon Doc

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Pain points for content marketers

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  • Unable to successfully scale content
  • Cannot produce content consistently and quickly to meet demands
  • Struggling to produce content that stands out and grabs attention
  • Little understanding of content performance and what is resonating
  • Lack of collaboration within the wider team, poor team buy-in
  • Time wasted creating content on legacy formats
  • Content bottlenecks are holding us back
  • Very little brand governance

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Pain points for designers

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  • Too much time spent on making small text edits and changes
  • Lack of efficiencies while working at full capacity
  • Lack of creative freedom to try out new content formats
  • Content design isn’t memorable
  • Unable to explore and embed multimedia content

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Content marketing�objectives

Content goal 1

Content goal 4

Content goal 2

Content goal 3

Content goal 5

Content goal 6

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Why a content creation platform?

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Engaging �Wow audience with highly interactive, responsive and media-rich format.

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Intelligent �Optimize content and buyer’s journey based on audience insights.

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Scalable �Empower teams to create on-brand content that they need to succeed.

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  1. Create engaging content that captivates our audience
  2. Improved efficiency in content production with team collaboration
  3. Have access to insights with the ability to measure and optimize content though the Marketo integration
  4. Content is always up-to-date with real-time editing
  5. Ensured scalability

Benefits for �content marketers

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  • Create visually immersive designs with media-rich formats
  • Improve efficiency with repeatable work templates
  • Anyone, regardless of their design skills, can use a content creation platform
  • Better brand consistency

Benefits for designers

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Time savings

01�Customize and�prep templates

04�Edit and update content in real-time

03�Seamlessly connect with tech stack

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02�Intuitive drag �& drop editor

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Time�savings

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  • Create more content with the same resources
  • Shed dependency on external agencies
  • Maximize ROI of extra-web content with real-time insights

Cost savings

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Process

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Planning

Producing

Publishing

Promoting

Define content goals, plan ideas and draft an outline.

Create content, edit and review, and start designing.

Get approval, final quality assurance check and publish.

Internal distribution, social media, newsletters, and paid ads.

Re-purpose, share with community, add more visuals, and backlinks.

Optimizing

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Vendor �assessment

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Vendor options

Need to qualify on the following:

  • Responsive on every device
  • Customizable work templates
  • Internal communication
  • Version control
  • Editing and approving tools
  • Distribution features
  • Integrations and APIs
  • User, Role and Access management
  • SEO
  • Reporting & Insights
  • Accessibility WCAG/ADA

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  • User-intuitive
  • Responsive on every device
  • Can incorporate multimedia content with ease
  • Empower anyone to create content
  • Create a visually immersive experience
  • Have access to all the right content insights to optimize better

�Also used by Avison Young, Deloitte and European Investment Fund.

Why Foleon?

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Second

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First

Third

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Implementation

Make purchase 01/01 Decision-makers sign off on the content creation platform and a plan is purchased.

Get onboarded 01/01

The Professional Services team will conduct trainings with super and regular users.

Launch first Doc 01/01�Users can start to assemble the first piece of content in the Doc and launch.

Fourth

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Watch the results 01/01�Time to check out the real-time insights and analytics on how the Doc is performing.

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In case you were wondering, here’s a sneak peek of what this content looks like in a Foleon Doc.