Index Coop Growth Work Session

Mar 4, 2021

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Call Technicalities

• Please stay muted unless you’re speaking.
• We will use the +1 system to initiate speaking
• This meeting is timeboxed to 1 hour - further discussion can go in the #growth channel in Discord or continued with the epic owner

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Introductions

Purpose: Put a face/voice to everyone’s name. Allow everyone to say something!

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Purpose

Identify, fund, and execute on growth initiatives to increase un-incentivized supply of Index Coop products.

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KPIs

The Coop is managing $123.8m (+7.5%) across two products: DPI, CGI��Currently, 209.9k (1%) of 286k (+0.3%) units (73.4%) are unincentivized.��(Source: Etherscan)

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How Can We (Sustainably) Improve Growth?

In the short term

1. Top of Funnel (Content, Social Media, Paid)�
2. CEX�
3. Product Integrations

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Strategy Overview

Our current growth strategy consists of:

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1. Advertising partnerships with distribution channels.
2. Creating viral “moments” on social media
3. Creating professional content for inbound.
4. Increasing availability of fiat on-ramps.

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Epics

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Epics: Growth Working Group

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Housekeeping

GWG Health Check

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Tokens Granted: 7,000

Tokens Remaining: 2,173�

Weeks gone by: 7.5�Weeks to go: 0.5�

-Loopring Liquidity mining extended for 1000 INDEX�-Feb Payments going out today

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Paid Ads

Lemonade, Lavi, Devon,�Hannah, BigSky, Michael (Mringz)

�Mass Media/Ad Buy testing �-Rank Channels�-Building Model for Media Buys��Live:�-Coingecko (Testing)��In Queue:�-Defiant (Apr)�-Bankless (Q2)��This Week:�-Copy & Creative Sourcing & Testing�-Prospect Sheet Fill Out�-Spoke w/ Defi slate�-Follow ups: Blockworks, Real Vision

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Customer Life Time Value (LTV)

Devon

�Modeling Customer Life Time Value �- Agree a framework for the Coop�- Apply it to growth tests and initiatives��Status:�- Discussion here: https://bit.ly/2Oj4uVk (FEEDBACK DESIRED!!!)�- Model to review here: https://bit.ly/30ehyOw ��This Week:�- Seek more feedback, discuss it�- Firm up model/framework�- Lock it in amber for our use and wider use

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Copy Testing

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Impressions: 306k Clicks: 1154 �CTR: 0.35% Spend: $3.3k�CPC: $3.33 CPM: $11���

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Pooltogether

Lemonade, Verto, Mringz, BigSky

Week 1 Successful!�-69 participants�-$750k+ in pool��Insights:�-larger holders�-Anecdote: want to buy more��Considerations:�-Drip token, use as a proxy staking feature to improve retention/unit retention until IP�-Increase Rewards, and two pools with different payout profiles?�-POOL Rewards - Can we get online?�-Pooling Pods

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Referral Program

Owner: Lemonade, Titus

Description�

• Incentivize Publishers to convert DPI buyers

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Progress Last Week

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• Specc’d out high level goals, modeled success
• Prospecting influencers for initial conversations

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This Week

• Twitter Influencer Reach Out

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Blockers / Open Questions:

• ON HOLD - Bandwidth -�Need to do proper handoff to Biz Dev

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Notes during call:

• ​

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GWG I

Regan, Lemonade

What happened:�-Unincentivized AUM from $9m to $90m -Pooltogether Program�-Analytics Infra -Loopring Liquidity Mining�-Research/Content Arm -Bundle, Chinese AMA�-Paid Programs Deep in Motion -User Survey Funded��What we liked:�-Bias towards action, quick allocation of funds -Attempts at reporting transparency (in practice not used)�-Venue to get involved��What we didn’t like:�-Too focused on Experiment solicitation, not holistically owning growth strategy�-Focused too much on top level metric out of our control (AUM > Impressions)�-Memo solicitation wrong model > needs to skew more top down�-Splitting payments w/ treasury�-More Updates from us

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GWG II

Regan, Lemonade

Preparing GWG II Proposal:��-Focus on Paid, viral moments, content--to widen top of funnel�-Impressions, impressions, impressions�-Team: More top down, more team-oriented. Payment oversight.�-More Updates, more comprehensive

Feedback:

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Epics: Business Development

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Exchange listing

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Legal

• Regan / Simon spoke with Zhi Hao again this week
• May be harder than anticipated
• Open to other options

Updates

Fees

Timeline

TBD

14k

Market Maker

• Contract signed
• Great help on their side providing introductions etc

N/A

5k

Exchanges

• @CodeMatics is making the introduction
• Conducting an AMA with their community this weekend
• Binance is parent company

Feb 27 AMA

N/A

• Call scheduled for this afternoon
• Will update as well learn more

TBD

N/A

TBD

1 BTC

• Had call last night with team
• Solid exchange - very good volume in China and Korea
• How much do we want to pay for each exchange listing

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Exchange listing

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Updates

Fees

Timeline

Exchanges

• Application Submitted ✅✅
• They have completed due diligence
• Meeting this week to discuss next steps for listing

TBD

Mid-March

• Listing is live
• Limited volume but we knew that going in
• Solid rep for our team

Done

6k

• Application Submitted ✅✅
• They have completed due diligence
• We are waiting for their listing offer

TBD

Mid-March

• Spoke last week
• They are interested in moving forward
• Listing fee/legal will be the blocker

TBD

200k

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DeFi Partnerships

Protocols

• Awaiting metrics to be tracked from AWG
• Proposal to get pool token reward through the DPI no lottery program (Contacted Over-analyser)
• TVL: $780,000 (28.2% increase from last week ~ 53.2% to our weekly target)
• Increase social media marketing to get more TVL?

• Sustainably progressing towards $1.5 Million TVL Target.

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100 $INDEX

Per wee

Updates

Fees

Timeline

• Emailed Decrypt to delay the process for now, will call them again to iron out details about the campaign
• More detailed proposal to present to the community

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TBD

Op1: $3000 p/m

Op2:

$1500 p/w

• First draft proposal will be completed and posted in forum this week
• Refined proposal available here: Perpetual

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March 12-19

1000 $INDEX

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• Spoke with their team this week to discuss partnership
• Our priority in the short term is pushing forward $5 million treasury buy on their end

TBD

N/A

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Wallet Partnerships

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Owner: @verto0912

Description

• Leverage distribution channels to further the reach of our products.

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Progress Last Week

• Zerion have come back to us and are ready to run the promotion
• Keen to start marketing the promotion.
• They were able to resolve the attribution issue by passing UTM parameters into their transaction builder.
• Ramp moving forward
• Working through some legal details with Roman’s help
• Ramp will prepare an offering schedule for us shortly. Start off with legal review under UK/EU law.

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This Week

• Check with Devon and have a call with Zerion to confirm attribution
• Share the proposal on the forum and push for funding
• Pushing for Ramp offer and will check with Regan/Simon if this can be funded from the CEX budget

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Blockers / Open Questions:

• ​

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Epics: Analytics

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Analytics

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Owner: jdcook

DEX Liquidity

• Building a new data structure (will submit via PR) in Dune called dex.liquidity. This will allow us (or anyone in the community) to query for a token’s aggregate liquidity across major DEXs, or query for a tokens liquidity in a specific pool (both current and over time)
• Result of a request from Verto while doing MVI research
• This will be particularly impactful for the Coop as we research new potential Index methodologies, as well as track Index Coop products performance in the broader index market
• Added bonus of bringing value from the Coop to the community (Dune is very excited about us taking on this build)

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Analytics Working Group

• We are working on a proposal to formalize the Analytics Working Group within the Coop. We believe this will help with intake and prioritization, managing contributions efficiently, collaborating will all the other working groups across the Coop, and bringing transparency to the analytics work

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Help / community action:

• Provide feedback on Analytics Working Group proposal once we post on the gov forum

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Notes during call:

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Epics: Marketing

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CGI Product Development

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Owner: Michael Petch

Description

• CGI launched February 22nd

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This Week

• Legal memo + regulatory boundary review being produced for CGI, est. 7-14 days to completion.
• Once finalized, will be circulated to Blockchain.com Exec’s to begin listing process.
• Finalizing BD material for treasury funds
• Additional $200-500k of CGI is being sourced to add to liquidity this month.
• CoinShares aiming to add a second round of seed by EoM
• Planning marketing launch to the Turkish wDGLD client base as first test run

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Outstanding

• Badger DAO promised a decision by EoW on next steps.

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Blockers / Open Questions:

• Would like to sync with anyone that has connections to other DAO treasuries to understand how best to approach.

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Notes during call:

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Advisory Board

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Owner: Regan

On hold

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Epics: On Hold

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Other Topics

Speaker: Open Discussion

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3 Immediate Strategic Needs

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Owner: Greg Docter

Description

• Solidify already existing agreed-upon goals and put into practice

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Progress Last Week

• Drafted “3 Immediate Needs”

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This Week

• Posted to forum
• Posting Part 2 today -- Reaffirming Our Focus

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TLDR;

• Spent ~3-4 weeks digging into materials
• Two core learnings
• We really are aligned on what matters
• There are also a lot of edge-case metrics that tell important stories
• North Stars
• $ Total Value Locked
• $ Aggregate Trade Volume
• Other Core
• # Total Unit Supply
• # Total Unique Holders
• $ Protocol Revenue

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Notes

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Closing

After this call we’ll make a forum post with details about the call, like where to find notes, the recording etc...

In the comments section of that post we can continue discussion and propose new topics for the agenda of the next governance meeting

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[TEMPLATE_SLIDE] EPIC NAME

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Owner: [your name] and/or [your discord handle]

Description

• [Answer: What is exactly is this? How will this help the Index Coop?]

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Progress Last Week

• [What happened last week?]

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This Week

• [What’re you working on this week?]

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Blockers / Open Questions:

• [What question(s), if any, do you need answered? What’s blocking you]

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Help / community action::

• [What, if anything, could you use help with? How can community members help?]

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Notes during call:

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Extrinsic Productivity BD Update

Owner: Felix

Description

• Advance DeFi integrations for Index Coop Products

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Progress Last Week

• Largely completed development work for Aave Set Market deployments + decided on market governance

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This Week

• Set up calls with Maker Domain Teams (E.g. smart contract and oracles)

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Blockers / Open Questions:

• [x]

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Notes during call:

• ​

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