Module 4: Conflict Management & Communication
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or OeAD-GmbH. Neither the European Union nor the granting authority can be held responsible for them.�Project N° 2023-1-AT01-KA220-VET-000157913
Overview
Attitudes to Conflict
What do you associate with conflict(s)?
Common attitudes towards conflict
Introduction to Conflicts
Questions about conflict attitudes
Definitional aspects
Perceived impairment (important to both parties)
Experienced conflict symptoms, e.g.:
Can you recognise the conflict signals? When would you regard a discussion a conflict?
Individual effects of conflict
Important: Recognise the positive aspects of conflict too, and develop constructive attitudes towards it!
Negative effects
Positive effects
Individual effects of conflict
The high cost of conflict
Types of conflict
Key risks
Why do conflicts arise in the workplace?
Communication factors
Structural factors
Behavioural factors
External sources of conflict
External Sources
Professional sources – family sources – (other) private sources
Questions
To do:�Take a strategic approach:�Diagnosis – Strategy – Prevention / Action Plan
Internal sources of conflict
Internal Sources
Inner impulses and internal conflicts cause external conflicts
Questions
To do:�Personal analysis / self-reflection, personal development�Discover: “Introjects”, parental messages, “complexes”, projections, transferences, etc.
Conflict reflection exercise (Task individual + Groups of 4)
Step 1 – Individual reflection:
Think about a conflict (either resolved or unresolved) that you have experienced.
Step 2 – Group discussion (30 min):
Form small groups and take turns sharing your experiences.
Use the questions below to gain more clarity about what happened.
Discussion questions:
Reflection
Definition and attitude
Sources of conflict
Emotions in conflicts
Communication in Conflicts
Using individual-perspective statements
“I” Statements Instead of “You” Statements
�Not: “You” messages – they feel like attacks and escalate conflict
Use non-accusatory language (and mean it)
Non-judgmental
Optional additions:
„I“ Statements: Examples
“You never listen to me.”
“You’re always late.”
“You don’t care about this project.”
“You’re so messy.”
Emotion + Behavior + Impact Formula
Helps express feelings and needs clearly, without blame, to promote understanding and constructive dialogue.
Potential formulation: “I feel ___ when ___ because ___.”
Examples:
Key idea:
Conflict Resolution
Conflict resolution styles
Dominating
Win-Lose
Consensus�Win-Win
Obeding�Lose-Win
Avoiding
Lose-Lose
Compromise
Interest in enforcing one‘s own interests
low
high
Interest in cooperation and interests of the other party
low
high
Conflict resolution styles
Dominating (Competition-Oriented)�Low cooperation, high assertiveness�Asserting one's own interests, aiming to "win" the conflict�Example: A manager enforces a decision without reaching consensus
Consensus (Cooperative)�High cooperation, high assertiveness�Joint problem-solving, win-win outcomes�Example: Negotiations that benefit both sides
Avoiding (Withdrawal)�Low cooperation, low assertiveness�The conflict is ignored rather than addressed�Example: Not engaging in a discussion
Compromising (Middle Ground)�Moderate cooperation and assertiveness�Solution through mutual concessions�Example: Both sides partially achieve their goals
Accommodating (Adaptation)�High cooperation, low assertiveness�Putting aside own interests to maintain the relationship�Example: Giving up personal wishes to preserve harmony
What is “my” conflict resolution style?
Which conflict resolution style is “the best”?
The Harvard negotiation-based approach to conflict resolution
1. Separate the people from the problem
• Focus on issues, not personalities.
• Manage emotions and maintain respectful communication.
2. Focus on interests, not positions
• Look beyond stated demands to underlying needs and motivations.
• Ask 'Why?' and 'Why not?' to uncover mutual interests.
3. Find options for mutual gain
• Brainstorm collaboratively for creative solutions.
• Aim for win-win outcomes rather than zero-sum thinking.
4. Insist on using objective criteria
• Use fair standards or external benchmarks to make decisions.
• Avoid yielding to pressure or positional bargaining.
Fisher & Ury, 1977
The Harvard negotiation-based approach to conflict resolution
1. Preparation: Identify your interests and those of the other party.
2. Communication: Listen actively, acknowledge emotions, and clarify misunderstandings.
3. Exploration: Generate multiple options before deciding.
4. Evaluation:Use objective standards to assess fairness.
5. Agreement: Aim for solutions that meet core interests on both sides.
(The goal is not to ‘’win’’ the argument, but to reach wise, lasting agreements.)
Exercise: From positions to interests (in pairs / groups of 3)
Goal: Not to “win” the argument, but to reach wise, lasting agreements.
Step 1: Choose a scenario (2 min)
Example:
Step 2: Defend your position (3 min)
Step 3: Focus on interests (7 min)
Restart using the Harvard steps:
Step 4: Reflection (3 min)
Your KAIN Project
Five Essential Definition Blocks
A well-defined project is half the success. Use these five building blocks to structure your thinking and ensure your project is focused, actionable, and results-oriented. Each block serves a specific purpose in transforming a vague idea into a concrete plan.
01
Situation
Describe the concrete problem or need you're addressing. Stick to facts and the current state—what's happening now that requires attention?
02
Goal(s)
Define your SMART goal: what is the desired target state? Be specific about what success looks like and when you'll achieve it.
03
Value
Articulate the benefit for your team and company. Will this improve efficiency, enhance quality, enable knowledge transfer, or deliver another tangible outcome?
04
Approach
Outline 3–5 key actions or small experiments you'll undertake. Embrace the Kaizen philosophy: small steps, continuous improvement.
05
Measurement & Evidence
Identify 2–3 indicators that will demonstrate progress. Gather simple before/after data to show what changed.
Project Examples and Realistic Expectations
Real Example: Mentoring Project
"Explore options for mentoring in my organisation, develop a plan, start with one mentee, and complete the preparation phase within the next 6 weeks."
This goal is specific (mentoring), measurable (one mentee, preparation phase), achievable (6 weeks), relevant (organisational development), and time-bound (6 weeks).
Keep Expectations Realistic
Better to deliver a focused, well-executed project than to overreach and underdeliver. Sharply defined scope beats ambitious vagueness every time.
Remember: You're planting seeds, not harvesting the entire crop. The practice phase is about learning by doing, not perfection.
Practice Phase Timeline
Structuring Your 4–6 Week Practice Phase
Success during the practice phase comes from combining the right support, maintaining a steady rhythm of action and reflection, and capturing just enough documentation to learn and communicate effectively. You won't be working in isolation—coaching, peer support, and structured check-ins keep you on track.
1
Weeks 0–1
Finalise your project plan and secure stakeholder commitment. Ensure everyone understands what you're doing and why.
2
Weeks 1–5
Execute your actions and run tests. Hold weekly short check-ins (15–30 minutes) to review progress and adjust course.
3
Weeks 5–6
Lock in your results, reflect on what worked and what didn't, and begin drafting your presentation.
Lightweight Documentation: Just Enough, Not Too Much
We're not asking for lengthy reports. Keep documentation simple, practical, and useful for learning and communication.
One-Page Project Brief
Capture the five definition blocks (Situation, Goal, Value, Approach, Measurement) on a single page for clarity and focus.
Progress Log
If applicable, record date, action taken, observation or result, and next step. This creates a simple narrative of your journey.
Before/After Snapshot
Document your indicators at the start and end. Even rough data tells a powerful story of change.
Support Available Throughout
Trainer Coaching on Demand
Whether you need a quick pointer or deeper coaching on a complex challenge, your trainer is available to support you. Schedule sessions as needed—don't wait until problems escalate.
External Experts
For specialised topics beyond the core programme, we can bring in external experts to provide targeted guidance and insight.
Communication Channels
Group Chat: Use the WhatsApp or Teams group for quick questions, sharing experiences, and peer-to-peer learning. You're not alone in this.
Fixed 1:1 Session: At minimum, you'll have one scheduled 1:1 with your trainer to review progress, troubleshoot, and refine your approach.
Phase 3 Preparation Tip: Build your presentation as you go. Capture problem → goal → approach → results → lessons learned in real time, rather than scrambling at the end. Future you will thank present you.
Success Factors and Avoiding Pitfalls
Setting Yourself Up for Success
The difference between projects that flourish and those that flounder often comes down to a few critical factors. By understanding what drives success—and what commonly derails projects—you can navigate the practice phase with confidence and agility.
Secure Sponsorship
Inform managers early, clarify decision rights, and ensure you have visible backing. Silent support isn't enough—make it explicit.
Involve Your Team
Create a multiplier effect through shared learning. When the team is engaged, knowledge spreads and commitment deepens.
Seek Feedback Proactively
Use BOOST or Sandwich techniques as appropriate. Regular feedback loops prevent drift and surface issues early.
Iterate in Small Steps
Follow the cycle: hypothesis → test → learn → adapt. Small experiments reduce risk and accelerate learning.
Pitfalls to Avoid
Countermeasures
Ready-to-Go Checklist
Before you dive into the practice phase, ensure you've ticked these boxes:
Topic & SMART Goal Defined
Your project focus is crystal clear and your goal meets all SMART criteria
Stakeholders Identified & Informed
You know who matters and they know what you're doing
Actions/Experiments Planned
You've outlined 3–5 small actions or one larger experiment to test
Metrics Set with Baseline
You've defined 2–3 indicators and captured starting data (if possible)
Dates Fixed & Templates Received
Your 1:1 coaching and group check-ins are scheduled; you have templates for brief, log, and presentation
Phase 3 Session: Presentation & Reflection
Date: xx.xx.xxxx
Format
What to Bring
This is your opportunity to celebrate progress, share insights, and learn from the experiences of your peers. Come prepared to inspire and be inspired.
senior-talent.eu
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or OeAD-GmbH. Neither the European Union nor the granting authority can be held responsible for them.�Project N° 2023-1-AT01-KA220-VET-000157913