HubSpot AI Roadmap
A Note Regarding Forward-Looking Statements
This presentation includes statements regarding planned or future development efforts for our existing or new products or services. These statements are not intended to be a promise or guarantee of future availability of products, services, or features but merely reflect our current plans based on factors currently known to us. They also are not intended to indicate when or how particular features will be offered or at what service tier(s) or price. These planned and future development efforts may change without notice. Purchasing decisions should not be made based on reliance on these statements.
These statements are being made as of today 06/27/23 and we assume no obligation to update these forward-looking statements to reflect events that occur or circumstances that exist or change after the date on which they were made. If this presentation is viewed after this date, these statements may no longer contain current or accurate information.
HubSpot’s Product Development Philosophy
HubSpot has a clear philosophy when it comes to developing the #1 CRM platform for scaling companies. The HubSpot Framework focuses on five foundational elements that span across all of our Hubs: Automation, Content, Data, Messaging, and Reporting. Internally, we lovingly call these the “Primary Colors” of our CRM platform.
While every hub includes a different blend of these elements, all five are present in every hub. This approach makes it easier to adopt HubSpot, easier to align your teams, and easier to adapt your strategy at every stage of your growth.
Dharmesh Shah
Chief Technical Officer
HubSpot AI in 2023
Companies that adopt AI into their businesses are eliminating repetitive tasks that once took time, money, and deep expertise. Marketers and sellers can now generate content, insights, and commands in seconds. HubSpot’s AI-powered products and features aim to to boost productivity to help SMBs work smarter.
Drive effectiveness using AI for better business outcomes
AI will not only improve a company’s efficiency, but more importantly, its effectiveness. AI unlocks intelligent insights that take your information from accessible to actionable, creating more opportunities to drive conversions. HubSpot AI enables content creation and prospecting efforts to be more effective and ultimately drive more revenue.
Increase AI-powered efficiency across your company
Success in today’s AI-driven world will be determined by the strength of your connection to customers. HubSpot AI tools can inform marketing campaigns, recommend products, and suggest more individualized engagement strategies. This results in a deeper connection that not only meets, but exceeds, customer needs.
Connect with your customers better than ever before
Last updated: 06/23/2023
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AI Product Features
Last updated: 08/31/2023
Our note regarding forward-looking statements at the beginning of this presentation applies to this slide. Because the features listed on this slide may change at any time, you should make your purchasing decision based on currently available technology and not in reliance on the information on this slide.
Content Assistant across, landing pages, social, marketing email, CTAs, SMS
Image generation
AI email subject line generator
Social post captions & Blog post summaries into social
AI Sales Forecasts
Predictive Deal Health Scores
Content Assistant in Gmail, Outlook, and on Mobile
AI Chatbots
Content Assistant in Inbox
Content Assistant in Knowledge base
Conversation Summary
AI website builder
Content Assistant for website pages and blog
Image generation
Meta title generator
Blog generator
Workflow descriptions | AI-assisted report creation & descriptions | ChatSpot | AI-Powered In-App Help | AI Microapps
Marketing Hub
Service Hub
Sales Hub
CMS Hub
HubSpot AI Roadmap
AI Assistant
Generative AI tools to supercharge marketing, sales, and service.
AI Agents
AI powered software that can autonomously create and execute a plan based on a higher order goal.
AI Insights
Predictive AI features
for better analysis and recommendations.
ChatSpot
Feature details are preliminary and subject to change
AI-powered Smart CRM
● Content remix to ads + social
● Generate campaign + social copy
● Generate marketing + sales emails
● AI Assisted Report Creation
● AI Powered Content Ideas
● AI Knowledge base Article Editing
● AI Assistant in Text Editors
● AI Content Recommendations
● AI Powered Image Generation
● AI Chatbot (available in Service Hub)
AI-driven chatbots that respond to incoming support inquiries.
● Call Speaker Identification
● Automation Cleanup
● AI Conversation Summaries
● AI Sales Talking Points
● AI Sales Forecasts
● Automatic CRM Associations
● AI Sales Email Summaries
● AI Driven Call Summaries
● Action Item Identification
● Deep Company Insights
● SEO Analysis
● HubSpot CRM Integration
● Accelerated Sales Prospecting
● Integrated Content Generation
● GA by end of ‘23 ● Beta by end of ‘23