PULSE 3 HANDBOOK
Overview of Ambassadorship
What You'll Do in Pulses 1-3:
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This could be you!
Campaign Overview
Welcome back to the CF x Clinique on Campus Fall 2024 program!
We are *SO* excited to have you involved in the final pulse of our 3-pulse ambassador program with Clinique! We can’t wait to see what you create.
Brand Overview
In 1968, a beauty editor asked a leading dermatologist, “Can great skin be created?” The answer: Clinique, the first-ever line of dermatologist-developed skin care. Clinique is still allergy tested. Fragrance free. And always in service of all skin.
Pulse 3 Product Overview
*All content must focus on the *NEW* Happy Body Mist and use 2-3 top products from the list above supplementally.
Pulse 3 Deliverables
Create 1x TikTok Post or Instagram Reels
Attend 1x Kick-Off Call on Wednesday, October 9th at 4 PM EST.
Host 1x Sampling Activity
Grant the following usage rights (all usage refers to final assets and requires credit to the influencer):
Non-Negotiables
When publishing your content, you are required to keep your likes public for at least the first 30 days.
10/9 @ 4 PM EST
Kick Off Call
10/27
1x TikTok/Reels Draft Due
11/3
Revised Content Due (if applicable)
11/6 - 11/15
Content LIVE!
Pulse 3 Timeline
CF x Clinique on Campus Pulse 3 ✨
11/6- 11/15
Activities Take Place
10/27
Pulse 3 activity pitch due for review HERE
*NEW* YOUR HERO PRODUCT*
COMPLEMENTARY HOLIDAY PRODUCTS
*All content must focus on the *NEW* Happy Body Mist and 2-3 products from the complementary holiday products list above supplementally.
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PULSE 3
“Gift Happy, Get Happy” with Clinique
What It Is: Clinique’s best selling women's fragrance—now in a fresh body spray, bursting with joy. Allergy tested. Please mention it is *NEW* in all content.
Fragrance Notes:
Product Details:
How to Use:
Our formulas: No parabens. No phthalates. No fragrance. Just happy skin.
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What It Is: Stabilizing hydration from skin's daily dehydrators.
Your glow-to routine for round-the-clock radiance. Whether you smooth it on or spritz it, each of these Moisture Surge™ stars delivers instant hydration, and Moisture Surge™ 100H Auto-Replenishing Hydrator keeps skin glowing for days.
Please AVOID promoting this kit as one of Clinique’s holiday specific gift sets. Invite your followers to shop Clinique holiday gift sets online as a call to action (CTA), if necessary.
What It Does
Set Includes
Our formulas: No parabens. No phthalates. No fragrance. Just happy skin.
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What It Is: Long-lasting, feel-good color for lips in 36 shades and 3 finishes: Satin, Matte, and Shine.
What It Does:
Shades:
How to Use:
Content Note:
Our formulas: No parabens. No phthalates. No fragrance. Just happy skin.
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What It Is: An ultra-cushiony, super juicy gloss that hugs lips with shine and all-day hydration.
What It Does:
Shades:
Key Benefits:
How to Use:
Our formulas: No parabens. No phthalates. No fragrance. Just happy skin.
Pulse 3 Contracted Deliverables
Mandatory Tags & Handles
Featuring Friends & Family in Content: When you include anyone other than yourself (i.e. friends, family, etc.) in your content, you’re legally required to ensure they sign this appearance release.
Exclusivity: As outlined in your agreement, you cannot post competitor content one (1) day before and one (1) day after contracted content due to exclusivity. Clinique’s competitors include: Drunk Elephant, Estée Lauder, Glow Recipe, IT Cosmetics, and CeraVe.
Content Requirements
Audio must be a royalty-free song from the options below. If you use trending or non-copyright free audio in your content, you will be asked to re-upload your content with compliant music.
Please avoid any songs with profanity!
Key Content Deadlines
11/3
Content Edits Due at
11:59 PM EST
11/6 - 11/15
Content LIVE!!
10/27
Content Drafts Due at
11:59 PM EST
10/23
Submit Content Drafts Early to be entered to win $$!
Mandatory FTC Requirements
FTC regulations require that your post(s) include a sponsorship disclosure in ALL content . Please familiarize yourself with our FTC Handbook. If you do not abide by FTC regulations, you are not only subject to dismissal from College Fashionista and this campaign, but it could open you up to issues with the FTC directly (which is no fun).
Caption Disclosure Requirements
On-Screen Disclosure Requirements
Verbal Disclosure Requirements
Please note that you must disclose the ongoing relationship with Clinique any time you post about them, even up to one year after the partnership has ended.
Common Content Mistakes From Pulse 2 To Avoid
When creating your Pulse 3 content, please take into account the below common mistakes from Pulse 2 content to avoid having to re-shoot or resubmit your content:
Content Themes - Ambassadors to choose (1) of the below!
Gift Happy, Get Happy
“It’s Giving” Holiday GRWM
Happy Skin, Happy Holidays
Get up-close with Happy Body Spritz! Capture aesthetic close-ups of Happy Body Spritz and share how the product enhances your holiday mood!
If you are featuring vlog-style clips in your content, please ensure you are following with copyright dos and dont’s. No Apple products, other brands/logos in background or clothing, etc.
Content Inspo & Themes - Videos
Holiday Gift Guide
Please do not mention or feature other brands in your content
Up-Close with Happy Body Spritz
@ariana__weldon
@kirra.mov
‘Tis the Season of Happy Gifting
@noorie.ana
Happy Fragrances make the Perfect Gift!
@mossonyi
‘It’s Giving” Happy GRWM
@lilychee
Click videos to
watch!
🙅♀️Do not include Apple products in your content (IPhone, Apple Watch, MacBook computer, etc.) - no mirror selfies with your phone included, please!
🙅♀️ Do not feature other brands / products, logos or trademarks in your content
🙅♀️ Please do not use any filters or edit skin in your content.
🙅♀️ Do not film videos or take pictures with visible labels on clothing.
🙅♀️ Please avoid profanity and inappropriate language
🙅♀️ No flowers in the content including flowers in background AND prints/patterns on clothing, featuring etc.
🙅♀️ No animal prints, fur, live pets, etc.
🙅♀️ Avoid artwork or other copyrighted items such as posters, books, magazines, etc. in the back of your content
🙅♀️ Do not include anyone else in your content, unless they sign a release form
🙅♀️ Do not submit content that is obscene, offensive, violent or derogatory/disparaging of any person, ethnic, racial, gender, religious, professional or age group or endorses any form of hate or hate group
🙅♀️ Do not use copyrighted music. Audio must be a royalty-free song from Meta Sound Collection Library or TikTok Audio Library
DO
DO NOT
👍 Ensure the content you are shooting aligns with the content theme for the Pulse (no unboxing videos, sampling activity promotion, etc)*
👍Shoot in natural light
👍Show application of all products to skin and product textures
👍Shoot in a contextually relevant area for skincare, such as a bathroom/vanity. Do not shoot outdoors.
👍Show product up close when speaking to it
👍Include full product names and your shade (if applicable) as on-screen with text in your video content and in your caption.
👍Make sure product label is visible and centered to camera
👍Make sure products are clean and free of smudges and fingerprints
👍All videos should be under 0:40 seconds in length
👍Speak to why you love the products, why they're great for your skin & what difference you've seen in your skin (highlight the “Happy” effects of the Happy Body Mist).
👍Take products out of the box to show what they look like
👍 Reference our Branded Content Guidelines when creating content
*Unboxings and sampling activity promo content can be posted independently, but will not be counted toward your contracted scope of work.
Content Dos and Don’ts Checklist
Copyright Dos and Don’ts Examples
DOs
DONTs
SHOOT WITH ARTWORK IN THE BACKGROUND
USE/SHOW COMPETITOR BRANDS
FEATURE APPLE PRODUCTS
SHOOT WITH ENGAGING BACKGROUNDS W/ NO LOGOS
WEAR NON-BRANDED + NEUTRAL CLOTHING
ENSURE PHONES ARE NOT VISIBLE IN CONTENT
SHOOT IN UP CLOSE & PERSONAL!
AVOID ANIMAL + FLORAL PRINTS
Before going live with your
content on TikTok…
When going live with your TikTok content, please ensure that the @Clinique mention and all hashtags are clickable, otherwise, you will need to repost!
How To:
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ACTIVITY DETAILS
Skincare-Themed On-Campus Sampling
Campus Sampling Activity Overview
Featuring Friends & Family in Content or Activities
When you include anyone other than yourself (i.e. friends, family, etc.) in your activity photos and content, you’re legally required to display signage that discloses the individuals in photos/videos taken give permission to be potentially used in content.
We will be providing you with signage and a support stand to display this release while sampling. You MUST hold onto this form as only 1x will be provided for the semester.
Overview
Pulse 3 Sampling Activity Theme Options:
You can submit your pitch HERE for approval by Sunday, 10/27. Ambassadors must receive approval on their pitch from the CF team before hosting.
Sampling Activity Dos and Don’ts
48 Hrs After Activity
Activity Recap Due HERE
10/27
Activity Pitch Due HERE at 11:59 PM EST
11/6 - 11/15
Host Activity
Key Activity Deadlines
Campus Sampling Activities
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As our Clinique representative on your campus, we need your help identifying the right opportunities to sample our products to your peers.
Pulse 3 sampling products: Moisture Surge 100 Hours
At the start of the campaign, you will be asked to identify and present a plan for (1) sampling opportunity on your campus (see next slide for examples):
After your amazing sampling activity, we will expect a brief recap within 72 hours with 2-5 photos and some of the feedback you receive.
Sampling Activity Shot List:
Please ensure all photos are high quality and showcase the reach of your event!
Rebekah at Florida Gulf Coast University
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Campus Sampling Activity Examples
Ella
Tennessee Tech University
“Our campus holds a free spin class for students and I thought the Clinique Samples would make for the perfect gift/reward to those who came to the Spin Class that evening. There were two classes that night, and every sample was GONE. Big hit! The instructor told me that it was the most attendance she’s had!”
Giselle Aliancin
Nova Southeastern University
“The samples were given out in the center of our university. We asked our students to write down one of their goals for the summer or 2024 then they can choose which samples they wanted. The samples were definitely all gone because of word-of-mouth. Everyone who got a sample told their friends to come and get some for themselves!”
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Jaeda Cohen
James Madison University
“I set up a table in front of my sorority chapter. Everyone was so excited and asked so many questions. I think I could’ve even given out more if I had more samples. I saved about 20 to give out to other people who had reached out to me when I posted about the samples to ask if I could give them one!”
Barbara Naranjo
Fordham University
“I did a little run all around Fordham distributing the Clinique samples. All throughout classrooms, students in lounge areas, and friends of friends. I was able to distribute all around Fordham University and spread the word and hype about Clinique.”
HOUSEKEEPING
*If you have any questions, always reach out to your campaign managers.
Pulse 3 Incentive Program
Each pulse, we will have an exciting ambassador contest to give away epic prizes and say THANK YOU for your hard work. Terms and Conditions Apply.
Pulse 3: In-Feed Posting Incentive - 1 Winner
Top Overall Ambassadors
At the end of the program to celebrate our ambassadors, we will award
3 top ambassadors for their hard work and overall program success!
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Email your campaign managers: hello@campaigns.collegefashionista.com
QUESTIONS?
IMPORTANT LINKS
Thursdays at 12:45 PM EST | Optional Weekly Office Hours
10/23| Submit your content early for the chance to win a $50 Sephora gift card! 🏆
10/27 | 1x TikTok/Reels Draft Due
10/27 | Pulse 3 activity pitch due for review
11/3 | Revised Content Due (if applicable)
11/6 - 11/15| Content LIVE!
11/6 - 11/15| Activities Take Place
UPCOMING KEY DATES