Example paragraph:
[COMPANY A] currently serves 500K merchants and has built 5+ products for payment acceptance, payment disbursement, financial management, digital wallet, and (most recently) lending. It is able to accept 40+ forms of payment (Stripe, for comparison, is able to accept ~30) and employs 200+ FTEs and 500+ contractors. Finally, after partnering and working with VISA for 1.5 years, [COMPANY A] has recently launched its tap-on-phone product (where merchants can accept payments by simply downloading the [COMPANY A] App and having customers tap their cards on the merchants’ phones), which allows merchants to increase their AOV by 2x. This newly introduced product will widen [COMPANY A]’s reach by allowing smaller merchants who couldn’t afford to purchase a physical POS device to leverage [COMPANY A]’s mobile technology. The company’s next milestone is to on-board 600K monthly merchants and hit the 1M merchants milestone: the team firmly believes this new tap-on-phone initiative will be a key accelerator in doing so. Additionally, [COMPANY A]’s recently raised funds ($50M Series B) will allow the company to continue delivering its current products, launch new products (lending and [COMPANY A] card), and expand into new markets (focusing on Saudi Arabia and other GCC countries). The company is also finalizing the hiring of two key executives: Head of Performance and Head of R&D and plans to hire other roles such as a Head of Legal, a Head of Risk, a Country Head for KSA, and a Head of Engineering for additional Product Segments. All this, combined with Egypt’s macro conditions (the government’s push to accelerate digital transformation and financial inclusion in Egypt) position [COMPANY A] at an inflection point of growth.
INFLECTION POINT
Profile prompt: Endeavor selects entrepreneurs who are at inflection points, e.g. poised to expand to a new market, raise a round of financing, etc. Please explain what you see as your company's current inflection point.
EXAMPLE ANSWER #1
Key:
Example paragraph:
In just under two years, [COMPANY B] has emerged as one of the leading players in MSME digitization in the MENAT region. Throughout the past 24 months (since founding to date), the company has grown its ARR by 500% YoY and its merchant base by 10x from 2021-2022. Throughout the recent six months, [COMPANY B] has maintained its healthy growth levels, adding 8K new merchants to its customer base across its new markets of operations and 6K additional merchants from its other markets. Throughout this time, [COMPANY B] also raised a $16.7M Pre-Series A in Aug. 2023 from XYZ Capital, XYZ Capital, XYZ Capital, XYZ VC, and XYZ Capital, and a $6.7M round in Dec. 2023 from XYZ Capital. Additionally, the company focused on professionalizing its team by hiring a Head of Compliance in Jun. 2023 (who has 15 years of experience working in the financial sector across traditional banks and Fintech companies) and a Head of Data in Dec. 2023 (who was the former Head of Data at Opontia and is Ex-Careem) - the company’s latest hire, and the leader of its data and analytics efforts. Looking forward, [COMPANY B]’s founding team sees a large opportunity within the data space. It aims to capture unique sets of data on its target customer segments that it has access to via its software solution and leverage it to enter other verticals such as lending and banking services - thus becoming the go-to partner for MSMEs in its markets of operations. All these established pillars, combined with MENA’s growing MSME merchant base and the region’s push towards payments and accounts digitization position the company at an inflection point of growth.
INFLECTION POINT
Profile prompt: Endeavor selects entrepreneurs who are at inflection points, e.g. poised to expand to a new market, raise a round of financing, etc. Please explain what you see as your company's current inflection point.
EXAMPLE ANSWER #2
Key: