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UGC Style Ads Essentials

Part 1: Introduction to UGC

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What is UGC?

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What Makes a Good UGC Ad?

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#1 A good storyline

  • Hook
  • Problem
  • Solution
  • CTA & Outro

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What Makes a Good UGC Ad?

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#2 Attention-grabbing

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#3 Retalable

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#4 Dynamic & Easy to watch

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UGC DO’s & DONT’s

DO’s

  • Scroll-stopping hooks
  • Catchy b-rolls
  • Dynamic video editing
  • Native fonts & style
  • Relatable creators
  • Fast product intro
  • Engaging storylines
  • Plus, shots that amplify it

DONT’s

  • Non-catchy hooks
  • B-rolls that are not engaging
  • Way too long frames
  • On-brand fonts & colors
  • Influencers rather than creators
  • Copying what’s trendy without in-depth research

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Meta & TikTok Formats

Meta

  • Longer formats are working well
  • Ability to reach older audiences
  • You can test more calm & pleasant types of editing
  • Hooks can vary
  • All types of UGC formats should be tested

TikTok

  • <60 seconds
  • Younger audiences
  • More dynamic content
  • Hooks need to deserve to stop the scroll
  • Trends should be taken in mind

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High Performing UGC Formats

#1 3 Reasons Why

Please download and add:

https://app.foreplay.co/share/ads/53HWmL6xe6uakLfp9Xev?user=Hustler%20Marketing

https://app.foreplay.co/share/ads/608awfzlSQV78mcLqavb?user=Hustler%20Marketing

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#1

3 Reasons Why

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High Performing UGC Formats

#2 Reverse Psychology

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#2

Reverse Psychology

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High Performing UGC Formats

#3 Storytelling

Please download and add these:

https://app.foreplay.co/share/ads/rYXCnx652fpvhfhAnPYc?user=Hustler%20Marketing

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#3

Storytelling

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High Performing UGC Formats

#4 Problem-Solution

Please download and add these:

https://app.foreplay.co/share/ads/J8Q9upgUo8mfadmdRqnS?user=Hustler%20Marketing

#4

Problem-Solution

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High Performing UGC Formats

#5 Testimonial Ad

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Please download and add:

https://app.foreplay.co/share/ads/27GRVbnI2ghn7rkkQVUC?user=Hustler%20Marketing

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#5

Testimonial Ad

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High Performing UGC Formats

#6 What I Ordered vs What I got

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Please download and add:

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https://app.foreplay.co/share/ads/AxAYbSNMziSFV2hla8X5?user=Hustler%20Marketing

#6

What I Ordered vs What I got

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High Performing UGC Formats

#7 TikTok Question Bubble

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#7

TikTok Question Bubble