Get started selling on the
Open Food Network
Producers selling to Farmers Markets
Photo by Heather Gill
What we will cover today
More Info
You will receive an email to confirm your address.
Click the link in the email and then login
2. Choose a package
Select “I’ll share my own produce”
‘Create Profile’ to continue
3. Add to your profile
You have to make your GST choice now
You can add further information to your profile - you can also easily fill this out / edit it later.
You can now access the administration interface to manage your enterprise via https://openfoodnetwork.org.au/admin
3. Accessing your shop’s admin
Go straight there: https://openfoodnetwork.org.au/admin or click the person
You have options to sell your products ONLY through the farmers’ market, or also in your own individual shop
You could also become a ‘hub’ and also sell products from other farmers . . but let’s leave that for now . .
3. To sell through a farmers’ market, you only need a Producer Profile
3. Here’s your backend administration!
3. This is your Enterprise Settings page - you can edit your profile from here
Update social links, contacts, about us and images
When you are ready you can set to ‘Visible’ and your profile will be visible in the map and directories
NB. If you have selected Profile Only (slide 9) you will not have all of these options. Some of them are only required for actually setting up your own shop
4. Create Products
4. Enter your products (if you’re a producer)
https://openfoodnetwork.org.au/admin/products
4. Enter your products (if you’re a producer)
4. Enter your products (if you’re a producer)
‘Expand All’ to add variants, of the same product e.g. different sizes or varieties
5. Connect to Melbourne Farmers Market
Your Enterprise (Producer or Maker)
The Farmers’ Market you’re connecting with
6. Set up an order cycle
How to get help
What the Open Food Network actually does
What the Open Food Network is designed to help with
1. Farmer is shop – sells directly and distributes to customers
2. Farmer cooperative or group, manage sales and distribution together
What does the Open Food Network do? Single farm shopfronts
What does the Open Food Network do? Multiple farm/hub shopfronts
What the Open Food Network is designed to help with
3. Customers collaborate to access from farmers – buying groups and coops
4. Food Hub, multi-farm CSA, Farmers’ Market: 3rd party collaborates with farmers and eaters to organise sale and distribution
What does the Open Food Network do?
Photo by LuAnn Hunt