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Filming with intention: Intermediate video production workshop

Published July 19, 2024�Presented as part of The Academy Summer Camp for the Marketing and Communication Community and organized by the Enterprise Brand Strategy and Management

Summer Camp 2024

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Today’s presenters

Arizona State University

Videographer/producer

Josh Belveal

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Agenda

Filming with intention

Lighting concepts and demos

Camera concepts and demos

Q&A — open floor

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What does it mean to film with intention?

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We are storytellers

Any photo can replace this photo to support your presentation.

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The importance of pre-production

Development helps take your projects to the next level

Logistics

Optimizing the variables for a project

Creative ideas

Time for creative ideas to flourish and mature

Technical decisions

Anticipating problems and being prepared

Successful shoot!

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Concepts

Lighting and equipment:�

Three-point lighting
Quality of light
Lighting ratios
Advanced techniques and principles
Exterior lighting

Camera:

Assessing a new space to film
Composition
Camera equipment pros and cons
B-roll strategy

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Why is lighting important?

Any photo can replace this photo to support your presentation.

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We try to create a three-dimensional image in a 2D plane.

Lighting allows us to:

Dictate the visual tone
Draw our viewer’s eye
Illustrate depth in the image
Highlight important details
Make great images

Any photo can replace this photo to support your presentation.

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Click for equipment and concept document

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Scan the QR code below to access today’s presentation decks.

A link will be sent out via email and Slack for you to provide feedback on today’s sessions.

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