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IMPACT CAFÉ �VISUAL EXPERIENCE

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AGENDA

Banner

Narrative

Visual Style

Audience

Usability

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BANNER

Coffee that leaves an impact.

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NARRATIVE

We believe in the power of change. Change can start with a sip of coffee. All of our coffee is sourced ethically. Moreover, a percentage of all sales goes to organizations that build up marginalized communities. We want our coffee to leave an impact on your taste buds and the world.

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VISUAL STYLE

Bauhaus 93

  • Bauhaus 93 is for headings such as important text on banners and imagery and logo usage.

Arial Black

  • Arial Black is for subheadings such navigation and buttons.

Georgia

  • Georgia is for body text.

FONTS

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VISUAL STYLE

Colors

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VISUAL STYLE

Imagery

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AUDIENCE

Taylor Fairchild

Occupation: College Student

Age: 19

Hobbies: Crocheting, hiking, volunteering

Internet Usage: 12 to 16 hours a week; mostly plays Animal Crossing

Taylor is studying Community Development at the University of Portland. She recently took a Business Ethics class. Taylor has learned a lot about fair trade and the implications of ethical product sourcing. This has impacted Taylor immensely. Taylor loves to have a cup of coffee in the morning while she crochets. However, Taylor is unsure if her usual coffee shop ethically sources their coffee beans. Thus, Taylor has been on the lookout for a new place to grab coffee in the morning.

There is no power for change greater than a community discovering what it cares about.

- Margaret J. Wheatley

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SPEAKING ENGAGEMENT METRICS

Location

Equipment

Participants

Test Calendar

The office above the café.

Mac Book with zoom

2 users will be given 5 tasks

Tests will be done 3 times per year.

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THANK YOU

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REFERENCES

Import, F. (2022, March 30). Rainbow coffee art: Rainbow coffee art is the latest food trend. https://www.finedininglovers.com/article/rainbow-coffee-art-rainbow-coffee-art-latest-food- trend

Premium Photo | A colorful coffee cup with a rainbow colored liquid in it. (2023, March 23). Freepik. https://www.freepik.com/premium-photo/colorful-coffee-cup-with-rainbow-colored-liquid- it_40014073.htm

Premium Photo | A colorful coffee cup with a rainbow design on the bottom. (2023, March 13). Freepik. https://www.freepik.com/premium-photo/colorful-coffee-cup-with-rainbow-design- bottom_39490807.htm

PaulaHarju. (2021, February 2). Colorful Cafeteria Cafe - Free photo on Pixabay. Pixabay. https://pixabay.com/photos/colorful-cafeteria-cafe-colors-5966451/