Seminar On:

​

​

​

​

​

​

​

By- Harshal M. Mate

T.Y.B.Tech. (Production)

Roll No.:409037

Guide:Mr.B.U.Sonawane

Introduction:

​

• New Product Development (NPD) is the term used to describe the complete process of bringing a new product or service to market. There are two parallel paths involved in the NPD process:

​

1. First involves the idea generation, product design, and detail engineering;
2. T he other involves market research and marketing analysis.

​

• Companies typically see new product development as the first stage in generating and commercializing new products within the overall strategic process of product life cycle management used to maintain or grow their market share.

Types of New Products:

There are several general categories of new products:

​

• Some are new to the market (ex. DVD players into the home movie market).
• Some are new to the company (ex. Game consoles for Sony).
• Some are completely novel and create totally new markets (ex. the airline industry).
• Some new product concepts are merely minor modifications of existing products.
• Some are completely innovative to the company.

Types of New Products:

Fuzzy Front End:

Distinguish five different front-end elements:

1. Opportunity Identification
2. Opportunity Analysis
3. Idea Genesis
4. Idea Selection
5. Concept and Technology Development

Fuzzy End Example:

​

​

​

​

​

​

• A temperature measurement for anti-lock brakes.
• Each function maps the same temperature value to a truth value in the 0 to 1 range. These truth values can then be used to determine how the brakes should be controlled.
• Practical example is the use of fuzzy logic in high-performance error correction to improve information reception.

1. Idea Generation:

• Ideas for new products can be obtained from customers (employing user innovation), the company's R&D department, competitors, focus groups, employees, salespeople, corporate spy’s, trade shows, or through a policy of Open Innovation

• Formal idea generating techniques include attribute listing, forced relationships, brainstorming, morphological analysis, problem analysis

​

2. Idea Screening:

• The object is to eliminate unsound concepts prior to devoting resources to them.
• The screeners must ask at least three questions:

​

• Will the customer in the target market benefit from the product?
• Is it technically feasible to manufacture the product?
• Will the product be profitable when manufactured and delivered to the customer at the target price?

​

3. Concept Development and Testing:

• Develop the marketing and engineering details:
• Who is the target market and who is the decision maker in the purchasing process?
• What product features must the product incorporate?
• What benefits will the product provide?
• How will consumers react to the product?
• How will the product be produced most cost effectively?
• Prove feasibility through virtual computer aided rendering, and rapid prototyping
• What will it cost to produce it?
• Test the concept by asking a sample of prospective customers what they think of the idea.

4. Business Analysis:

​

• Estimate likely selling price based upon competition and customer feedback.
• Estimate sales volume based upon size of market.
• Estimate profitability and break even point.

​

5. Market Testing:

• Produce a physical prototype or mock-up.
• Test the product in typical usage situations.
• Conduct focus group customer interviews or introduce at trade show.
• Make adjustments where necessary.
• Produce an initial run of the product and sell it in a test market area to determine customer acceptance.

​

6. Technical Implementation:

• New program initiation.
• Resource estimation.
• Requirement publication.
• Engineering operations planning.
• Department scheduling.
• Supplier collaboration.
• Resource plan publication.
• Program review and monitoring.
• Contingencies - what-if planning.

​

7. Commercialization:

​

• Launch the product.
• Produce and place advertisements and other promotions.
• Fill the distribution pipeline with product.
• Critical path analysis is most useful at this stage.

PROCESS FLOW DIAGRAM EXAMPLE:

Production Launch Process Needs To Address The Following:

• A product launch plan has been prepared covering all activities to be performed by Engineering, Manufacturing, Marketing, Sales, Product Support, and Field Service.
• Product performance is evaluated through testing and qualification.
• Sales channels have been identified and established.
• Product forecasts are updated based on market feedback and analysis. Product launch plan is based on forecast of market demand.
• Production processes are developed initially using pilot production lines and later using actual production lines.
• The product and the production process have been qualified or validated and all regulatory approvals and/or certifications have been obtained.
• Engineering, Purchasing, and Manufacturing personnel stand ready to address any issues that arise.

Conclusion:

• NPD allows the fastest completion of product lowering introduction costs.
• NPD also offers installation, configuration and integration support, along with servicing the products, will be beneficial.
• NPD process assure reduced risk, faster time to market, lower introduction costs and an overall more functional, higher quality product.
• Companies see new product development as the first stage in generating and commercializing new products within the overall strategic process of product life cycle.
• It enhances integration of product and process design with strategic objectives, improves organizational effectiveness, and provides a framework for effectively implementing design technology.
• Some steps may be eliminated. To reduce the time that the NPD process takes, many companies are completing several steps at the same time (referred to as concurrent engineering or time to market).

​

​

​

​

​

​

​

​

​

• Figure shows that when v1.0 of Product A reaches maturity, R&D done for the next version (I.e. 1.5) would have allowed Product A v1.5 to be released at about the same time.

Product Saturation Curve:

Integrate CAE, CAD, CAM & Case Tools: