managing gv
the basic understanding to develop the program on your term ⚙️
session objectives.
1
2
The customer flow from an MCVP eyes
Understanding your market on the flow
3
Aligning to the global timeline
everything starts
with the aiesec way
our “what” describes
in resume, we provide
practical experiences�in challenging environments
in collaboration with like-minded partners
Intersected
What kind of different characteristics each type of customer have?
buyer
persona
buyer
persona
tells you what prospective customers are
thinking and doing as they weigh their options to
address a problem that your company resolves.
but what does this have to do with
the customer flow?
you must understand
how your personas�(of youth and partner)
experience the phases�of the customer flow!
and how long each one
of them takes to process!
ATTRACTION
CONSIDERATION
PREPARATION
EXPERIENCE
POST-EXPERIENCE
so you align your entity to the global timeline
in gv, the higher the peak, the most your entity can
take advantage of being aligned with other entities
ATTRACTION
CONSIDERATION
PREPARATION
EXPERIENCE
POST-EXPERIENCE
february to april
august to october
march to may
september to november
april to july
october to january
june to august
december to february
july to september
january to march
but remember: to have peaks does not mean
we don’t develop the flow on other months…
every day is day for
ATTRACTION
CONSIDERATION
PREPARATION
EXPERIENCE
POST-EXPERIENCE
and your network has to also live this mindset while knowing timeline!