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hello.

a creative director with experience working at ad agencies in NYC, LA + Chicago and for production companies + small businesses located anywhere.

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So, what is this?

Well, in the ad world when an agency really wants to work with a brand… they pitch ideas to win them over. Concepts that showcase the partnerships potential and the creatives thinking.

That’s what this is.

An initial round of (free) ideas I’ve come up with for Alex Cooper / Call Her Daddy to grow its impressions, audience and ultimately business.

Now, you don’t know me (yet) and I don’t really know you (except for the hours of research I put in to watching interviews, episodes and stalking your socials) so consider these spaghetti flung at the wall.

They’re just to get the wheels turning, to show you the range I could bring to your table and start a discussion about the open position of Creative Director at Unwell.

Like any creative pitch, there is risk involved. You could take all the inspiration from this deck and leave me on the curb, but I don’t recommend it!

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TO EXPAND YOUR BRAND, YOU MUST EXPAND THE PEOPLE’S IDEA OF YOU.

- SOCRATES

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The world knows

Alex Cooper as…

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Wow, that happened fast…

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2020

2021

2024

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Now, everyone’s wondering…

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What in the world �is she gonna do with �all that $$$ and all that market share?

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HERE’S

SOME

IDEAS.

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PR stunt
Publishing
Episodic series
Guest interview
Branding

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1

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MY SONS �GOT LUCKY

PR STUNT

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Insight:

A lot of people dream of being rich and beautiful.

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Idea:

Alex becomes Daddy Warbucks and starts gifting all his sons.

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Concept 1:

@CallHerDaddy calls all her sons to submit a $1 million wish list and grants 7 of them their dreams lives.

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https://callherdaddy.com/luckysons

Insert wish list here.

i.e.

$5k skincare products

$10k laser treatment

$10k botox

$500k business investment

$200k new apartment

$100k new furniture

$50k euro trip

submit

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Submissions must be received by 12/1. Winners will be gifted �on New Year’s Day.

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Using the @callherdaddy, @unwell, @alexandracooper instagrams to launch and announce the contest, we’ll drive users to a micro-site to submit their wish lists.

This will require hiring an outside vendor to oversee the social contest and wish fulfillment. We could fly the winners out to LA to surprise them and we fly them home on a private jet with all their new stuff ✨

ALT: instead of calling anyone to enter, which opens it up to anyone looking for $1M and not necessarily loyal Daddy Gang members, we could find the 3 lucky sons ourselves and fulfill their pinterest boards as a surprise.

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Concept 2:

We host an instagram contest and gift 700 of your loyal sons a free goldendoodle �

first year expenses paid for + $15k trust fund the owners can access for any vet bills. �Whatever’s left in the account at the end of 10 years, is released to the owners.

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Could be 700, could be 7,000, could be 7.

The contest can be easy, it can be hard.

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While others have Santa Claus and dreidels, Daddy Gang has our Father. Random PR stunt giveaways to both gain buzz and give back to your audience that keeps upping your buzz. Every New Year’s.

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We should do the Henry Bruce idea this New Year’s. I think we could pull it off in time.

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Come on, gifting 7 million dollars worth of goldendoodles to the world is pretty fucking awesome…

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Especially when the last headline you had was a 125M deal. It’s fun, it’s business and it builds business. We gotta do it. Come on.

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2

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Insight:

Everyone loves

to hear a sex story.

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Idea:

A gang-sourced, monthly published,

sex magazine.

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DAD’S �DIRTY

mag

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PROS

ALT title:

mag

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UR

FATHERS SONS

ALT title:

magazine

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From Daddy’s Gang

to you and yours <3

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Concept 1:

Black and white…

True or False

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Every page is filled with anonymous sex stories submitted by Daddy Gang. The good, the bad, the what to do’s, the what not to do’s and the omg you can do that’s!? No credits, no outing, just sex. The only catch? Some are true and some are not.

(We can’t possibly fact check sex!)

As you read… take a guess. Then bring the mag to your friend’s dinner party and discuss it further.

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