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Tips & Tricks On How To Build A Podcast That Sticks And Helps Build Your Online Brand Equity!🎙️

Updated: 11/19/2025

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Who Is This Seth Fella?

  • Former Newspaper Journalist
  • Podcaster Veteran - 15 Years Experience
  • Digital Marketer and Web Designer
  • Hosted Upwards of 10+ podcasts ďż˝since 2010
  • Ran a small regional podcast network in the late 2010s (Philly Tech Network)
  • Current shows: Entrepreneur’s Enigma and Digital Marketing Dive have been active since 2021 and 2018 respectively
  • Entrepreneur’s Enigma is at 300+ Episodes
  • Coach both aspiring and new podcasters and aspiring podcasts guests on how to master the craft and not fizzle out

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Stats On Podcasting From The Podcast Index

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Scary Stat About Podcasting & How You Can Beat It

Only ~5% of all podcasts make it to 100 episodes!

After 100 episodes your show is considered “established” shows.

Remember, you don’t have to commit to doing 100 episodes in one season, you just have to set expectations with your audience on what to expect from your show.

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More & More People Are Listening To Podcast Weekly

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More & More People Are Listening To Podcast Continued…

Podcast consumption continues at a record high: 73% of those ages 12+ have ever consumed a podcast, 55% have consumed a podcast in the last month, and 40% have consumed a podcast in the last week, each measure being an all-time high. ďż˝

Since 2015, the total time spent with podcasts among those ages 13+ has grown by an astounding 355% to 773 million hours per week.

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Data From Edison Research Infinite Dial 2025

https://www.edisonresearch.com/the-infinite-dial-2025/

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More Stats On Genre Of The Most Popular Podcasts

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Influence That Transcends The Influencer Label

https://podcastpulse2025.com

This is huge, because most podcasters don’t fit into the mold of “Influencer” but in fact influence more than a typical “Influencer.”

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Podcasters Have A Deep Connection With Their Audience

https://podcastpulse2025.com

This make sense because podcasters are with their listeners on a regular cadence and don’t just flit in and out of social feeds. They are more trusted and believed.

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Another Thought To The Benefit To Podcasting

The community and the opportunities that come from hosting a podcast is also a big part of hosting a podcast..

  1. You can meet interesting people that you normally wouldn’t talk to
  2. You get access to events and products (if relevant) before others
  3. Job opportunities can come from having a podcast
  4. Like having a book, having a long running podcast (50+ episodes) is a badge of honor and gives credibility

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Resources To Get Your Podcast Off The Ground*

  1. Finding Guests: https://gmwd.us/podmatch
  2. Scheduling: https://gmwd.us/zcal
  3. Recording/Editing - https://gmwd.us/descript (SquadCast.fm comes with a Descript subscription)
  4. Hosting The Podcast: https://gmwd.us/transistor
  5. Get A Domain: https://gmwd.us/namecheap
  6. Have A Website For The Podcast: https://gmwd.us/podpage
  7. Great for Text-based AI Help: https://gmwd.us/castmagic
  8. Video Clipping Heaven: https://gmwd.us/opus
  9. Shorten Your Podcast Links: https://gmwd.us/dub
  10. Album Art: Canva (or Graphic Designer)
  11. Keep Track Of Your Guests/Shows: Spreadsheet or a Notion Database

*Affiliate Links. But I use all these tools and fully endorse!

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Examples Of Album Art

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