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Maximilian Kiechle

My experience in a nutshell:

• Interim: e.g. Interim Head of Digital Marketing, Interim Team Lead Social Media
• Freelance: Freelance Digital Marketing Consultant & Lead
• Corporate: e.g. Head of Marketing (BMW ParkNow) & Founder (Hyfen Agency)

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Dive deeper in my current CV.

Hej, I’M MAX!✌️

about

With +9 years of experience, I craft data-driven strategies that unlock impactful results and maximize performance for brands across diverse industries. My expertise spans strategy, content, and performance, sharpened through successful engagements as an Interim Head of (Digital) Marketing, managing 7-figure budgets with confidence.

Download CV

REFERENCE

What Clients Say About My Work

"I’m confident you won't find anyone better to handle your digital strategy and marketing than Max! Max has served as our interim Head of Digital Marketing for over 2.5 years now. Responsible for all digital processes and actions in our company, Max set up new strategies, conducted marketing and content campaigns, reached new customers online through cutting-edge performance ads, and converted them into customers. I highly recommend Max for any senior or leading position in digital marketing!"

Christian Schürmann

Head of Marketing, Schneider Weisse

SERVICES

01 STRATEGY

I’m a Digital Marketing Generalist with a passion for connecting the dots between strategy & content. I craft holistic strategies that connect powerful brand messaging and targeted paid & organic campaigns, delivering measurable results that drive your business forward.

02 CONTENT

03 PERFORMANCE

01 STRATEGY

PART OF THE DEAL

Leadership

Experience across different industries in senior leadership roles, and managing

+15 people.

Coaching

Sparring Partner, Mentor & Coach. Supporting and training team members is part of the deal.

STRATEGY

01

No matter your business or industry, I start with a rock-solid digital strategy that drives demand, awareness, and conversions, and use the right audience triggers to ensure your message resonates and leads to action.

• Digital Marketing Strategy
• Content Marketing & Social Media Strategy
• Competitor Analysis
• Channel Audits
• Media Planning & Forecasting
• Reportings

SCHNEIDER WEISSE

• Industry: FMCG / Brewery
• Goal: Retail Sales through Brand Awareness
• Project: Create a digital marketing and branding strategy to attract, find and convert online customers.
• Approach: Increased retail sales by crafting a digital marketing strategy, collaborating on omnichannel campaigns, and managing online channels (Social Media, Newsletter & Influencer Marketing) for brand building and targeted sales.
• Results: Achieved 30% Year-over-Year Sales Growth in Key Regions.

01 STRATEGY

Case Study

ALLIANZ

• Industry: Insurance
• Goal: Traffic Goals
• Project:: Website relaunch and content migration with a strong SEO focus for the private insurance sector as Project Lead.
• Approach: led the relaunch of private and insurance websites, managing content migration, collaborating with agencies, and establishing regular SEO and content performance reporting.
• Results: increased website traffic by 25% through SEO migration, creating new content, and building a content funnel for better lead generation.

01 STRATEGY

KAUFMANNBAU

• Industry: Building
• Goal: Lead Generation
• Project:: Implement a Digital Marketing Strategy to increase lead generation
• Approach: Crafted a data-driven content marketing funnel using social ads, SEO, SEA & CRM to capture leads and amplify brand awareness.
• Results: Delivered 200% Increase in High-Quality Leads & Generated 90% of Leads Through Marketing..

01 STRATEGY

Case Study

CONTENT

02

Strategies need compelling stories. With a keen eye for aesthetics and a flair for storytelling, I transform your brand values into unique messaging across text, image, and video, fueled by creativity and authenticity.

• Content Planning
• Content Creation (Text)
• Social Media, Website Content & Newsletter Marketing
• Influencer & Creator Management
• Community Management & Engagement
• Social Listening

YFOOD

• Industry: FMCG

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• Goal: Brand Relaunch & Follower Growth

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• Approach: For the brand relaunch, I implemented a new Social Media Content Strategy and built and led a content creation team.

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• Results: This resulted in a significant 110% increase in Instagram followers in 6 months.

02 CONTENT

Schneiders

Landbrauerei

• Industry: FMCG
• Goal: Brand Launch & Brand Awareness
• Project: Create a digital marketing strategy for a brand launch including the creation of a modern website.
• Approach: A data-driven social media strategy with local influencers targeted 25-35 year olds, promoting a new Bavarian lager through fresh visuals and exclusive retail promotions.
• Results: TNew digital strategy drove sales beyond targets, resonating with 25-35 year olds and solidifying brand presence through local sponsorships.

02 CONTENT

Case Study

LoveBeer

Campaign

• Industry: FMCG
• Goal: Brand Launch & Brand Awareness
• Project: Creating a launch campaign for Schneider Weisse’s new beer, Love Beer, that generates awareness and drives foot-traffic.
• Approach: Launched a social media campaign with a "Love Beer" theme, leveraging user-generated content and influencer marketing to drive engagement and brand love.
• Results: Achieved a significant increase in brand awareness (incl. a marketing award), social media following, and website traffic, ultimately exceeding sales targets.

02 CONTENT

Case Study

Linkedin

B2B Strategie

• Industry: FMCG
• Goal: Generate B2B contacts and followers
• Project: Creating a Linkedin strategy that resonates and engages with B2B audience
• Approach: Launched a new content strategy based on high-value content combined with community & follower engagement
• Results: Achieved a significant increase in engagement & followers (47% uplift in 30d).

02 CONTENT

PERFORMANCE

03

Understanding your “why” is crucial. I guide your target audience through the sales funnel using the optimal mix of organic and paid channels, turning messages into actionable insights and measurable results.

• Sales Funnel Strategy (part of Digital Marketing Strategy)
• Performance & Growth Management on Meta & Google Ads
• Tracking & Tagging (with 3rd level support)
• Managing external partners

Popularc

• Industry: Building

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• Approach: Managed Website Launch and built a Performance Marketing Strategy using Social Media & Google Ad Funnels to generate leads for a building startup.

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• Result: Increased lead generation by 200% in the first 6 months.

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03 PERFORMANCE

"Wir wollten mehr Aufmerksamkeit für unsere Dienstleistungen und haben es geschafft in kürzer Zeit regelmäßig neue Anfragen zu generieren, ohne dass wir uns selbst darum kümmern mussten. Es war sehr einfach und unkompliziert für uns."

Sebastian Doppelhammer

Geschäftsfuhrer, Popularc GmbH

Case Study

MK KARRIEREBERATUNG

• Industry: Consulting / Career

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• Approach: Managed the website launch and implemented a Google Ads strategy using Text and Display ads to target new audiences for a career service.

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• Result: Generated leads with a highly effective GEO-targeted Google Ads campaign, achieving an average Return On Ad Spend (ROAS) of 8.5.

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03 PERFORMANCE

hej@maximilian-kiechle.de

together

let's work

www.maximilian-kiechle.de