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Social media ownership: using twitter as a window onto current attitudes and beliefs

Review by:

Rover van der Noort

Martijn Smits

Remy Duijsens

Dajt Mullaj

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Rover van der Noort

Martijn Smits

Remy Duijsens

Dajt Mullaj

Social Media Ownership: Using Twitter as a Window onto Current Attitudes and Beliefs.

CS4415: Social Sustainability

Group 6

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Context - Twitter

What is the perception of ownership of Social media content?

Tweets can be ephemeral (short lived), but people also:

Save
Reuse
Remove

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Context: Twitter

Rover van der Noort, Martijn Smits, Remy Duijsens, Dajt Mullaj

What is the perception of ownership of Social Media content?

Save

Reuse

Delete

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Authors

Catherine C. Marshall

Microsoft Research, Silicon Valley

Frank M. Shipman

Department of Computer Science

Texas A&M University

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Social Media Ownership

Rover van der Noort, Martijn Smits, Remy Duijsens, Dajt Mullaj

Social Media Ownership: Using Twitter as a Window onto Current Attitudes and Beliefs

CHI '11: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, May 2011. Cited by 43

Catherine C. Marshall

Microsoft Research, Silicon Valley

Frank M. Shipman

Department of Computer Science, Texas A&M University

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Method

Survey using Mechanical Turk about scenarios that embody specific practices.

Likert scale and limited number of open-ended questions.

Dave, collects humorous tweets posted by different people, including himself;
Dave collects tweets that represent a conversation he is having with two other Twitter users;
Dave encounters an offensive tweet about himself;
the respondent has received Dave’s list of funny tweets via email, and we investigate what he or she can do with the list subsequently
the respondent has removed his or her own tweet from the Twitter feed, but while it was still public, Dave has collected it, and is now posting it
the Library of Congress acquires the entire Twitter archive, and provides access to it under three different conditions

Disqualifying characteristics for sufficient understanding and reflection of real values.

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Method

Rover van der Noort, Martijn Smits, Remy Duijsens, Dajt Mullaj

Questionnaire:

34 questions
18 questions to characterized respondents and their familiarity with Twitter
16 statements of belief using Likert scale

strongly disagree

disagree

slightly disagree

neutral

slightly agree

agree

strongly agree

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Rights of Ownership

Rover van der Noort, Martijn Smits, Remy Duijsens, Dajt Mullaj

Save

Share

Publish

Remove

We define 4 data ownerships rights:

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The following definitions of the four data ownership terms were provided to participants before they began the questionnaire to help ensure consistent interpretation:

Save – to store the content on your own storage media. For example, you might save a photo to your local hard drive or burn it to a CD.

Share – to make the content available to a limited set of friends or family members by using email or social media websites. For example, you might share a photo with your friends on Facebook.

Publish – to make the content available to the public by uploading it to a website like Flickr, Blogspot, or YouTube. For example, you might publish a story to your blog or publish a video to YouTube.

Remove – to ‘unpublish’ content; to delete content from a public website. For example, you might remove a photo from Flickr if you don’t want everyone to see it.

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Belief Statements: 6 scenarios

Rover van der Noort, Martijn Smits, Remy Duijsens, Dajt Mullaj

1. Tweet Collection

4. Emailing tweets

2. Twitter conversation

3. Offensive tweet

5. Deleting and reposting

6. Twitter archived

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Results

Characterizing respondents: educated, young, spectrum of attitudes on internet.

Ownership and control
Publication vs. sharing
Reuse and replication
Removing
Institutional ownership and individual data rights

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Results

Rover van der Noort, Martijn Smits, Remy Duijsens, Dajt Mullaj

Findings and Data Trends:

Ownership and Control
Publication versus Sharing
Reuse and Remixing
Removing Content
Institutional Ownership and Individual Data Rights

Characterizing respondents: educated, young, spectrum of attitudes on internet.

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Ga naar de tab ‘Invoegen’ en klik op ‘Kop- en voettekst’.

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Typ de gewenste voettekst in, in het aangegeven tekstkader. Klik vervolgens op ‘Overal toepassen’ om de gegevens op elke slide toe te passen.

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Results: Ownership and Control

Respondents feel strongly that they should be able to store their own twitter conversations including context they have not written.

Respondents feel comfortable storting tweets from their feed, regardless of who wrote them.

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Results: Ownership and Control

Rover van der Noort, Martijn Smits, Remy Duijsens, Dajt Mullaj

Archiving their own tweets scored the strongest positive reaction from participants.

Respondents feel comfortable storting tweets from their feed, regardless of who wrote them.

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Typ de gewenste voettekst in, in het aangegeven tekstkader. Klik vervolgens op ‘Overal toepassen’ om de gegevens op elke slide toe te passen.

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Results: Publication vs. Sharing

Sharing seems to be approach more carefully compared to publishing.

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Results: Publication versus Sharing

Rover van der Noort, Martijn Smits, Remy Duijsens, Dajt Mullaj

Respondents approach sharing more cautiously than they do publishing.

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Result: Reuse and Replication

Respondents seem to be persuaded by plagiarism and copyright law concerns and reuse or retweet media regularly.

Sharing without attribution scored significantly lower than with attribution to the author(s).

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Results: Reuse and Remixing

Rover van der Noort, Martijn Smits, Remy Duijsens, Dajt Mullaj

Respondents will comfortable with reusing or mixing tweets.

Sharing without attribution scored significantly lower than with attribution to the author(s).

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Ga naar de tab ‘Invoegen’ en klik op ‘Kop- en voettekst’.

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Typ de gewenste voettekst in, in het aangegeven tekstkader. Klik vervolgens op ‘Overal toepassen’ om de gegevens op elke slide toe te passen.

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Result: Removing

Respondents are hesitant to remove as it is seen as antisocial.

Removing posts from another author or a repost gives controversial responses and if it would damage the surrounding material, the trend is negative

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Results: Removing

Rover van der Noort, Martijn Smits, Remy Duijsens, Dajt Mullaj

Removing a tweet about you but not by you revealed to be controversial.

Removal of a reused tweet trended negatively and positively given the consequences on surrounding material.

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Ga naar de tab ‘Invoegen’ en klik op ‘Kop- en voettekst’.

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Typ de gewenste voettekst in, in het aangegeven tekstkader. Klik vervolgens op ‘Overal toepassen’ om de gegevens op elke slide toe te passen.

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Result: Institutional Ownership and individual data rights

Privacy through obscurity: viewed and used within known context

When restricted to researchers only or after 50 years, the trend is positive.

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Results: Institutional Ownership and

Individual Data Rights

Rover van der Noort, Martijn Smits, Remy Duijsens, Dajt Mullaj

Library of Congress acquired the entire public Twitter database.

Respondents felt more favourably is public access is limited.

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Critical Analysis

“Our primary concern was that the respondents were sufficiently familiar with Twitter”: Nowadays this is not really such a concern anymore and this can be assumed, therefore it would be interesting to test this experiment with respondents that don't have twitter or have deleted it.

“to respond to the hypothetical situations in ways that reflected their values”: Crowdsourcing still makes this hard to achieve even though the authors tried to minimise this problem.

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Critical Analysis

Rover van der Noort, Martijn Smits, Remy Duijsens, Dajt Mullaj

“Our primary concern was that the respondents were sufficiently familiar with Twitter”

Given Twitter user growth the statement can be assumed.

“to respond to the hypothetical situations in ways that reflected their values”

Crowdsourcing still makes this hard to achieve even though the authors tried to minimise this problem.

Likert scale

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Conclusion

This paper present motivation and method for sentiment analysis of twitter users about ownership on social media.

This paper still is relevant today as not much has changed about ownership.

This study should be redone in order to get the latest sentiment and include people that are not avid social media users.

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Conclusion and Future Work

Rover van der Noort, Martijn Smits, Remy Duijsens, Dajt Mullaj

This paper present motivation and method for sentiment analysis of twitter users about ownership on social media.

It uncovers 3 main points of disagreements between Twitter users.

This study should be redone in order to get the latest sentiment and include people that are not avid social media users and latest technology and social media platforms.

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Koptekst en voettekst