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Highwire Improv

Community First

All Community Meeting - January 21st, 2023

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Meeting Agenda

  1. Core Values
  2. Financial Update
  3. Numbers Y’all
  4. 2022 Year in Review
  5. 2023 Strategy Deep Dive
  6. Getting Involved in 2023 - Slack, Volunteer Channels
  7. Open Q&A

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Core Values

Transparency

�Clear, honest information helps everyone work better together!

Safety

Physical, psychological, and artistic safety for everyone.

Community

�Here to serve the collective good, we all win together!

Action

An imperative to make changes, solve problems, and iterate.

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COVID-19 and Show Status

Process remains the same since March:

  • The CDC has shifted from a case-based metric to one that also accounts for hospitalizations. Baltimore City is in medium status. (data January 8)
  • Highwire Improv will continue to monitor case and hospitalization metrics, and is reviewing in-person activities week by week.
  • Venue details will be posted clearly in events.
  • Monkeypox/orthopox virus cases have steadily decreased for multiple months - we will stop actively monitoring after this month.

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COVID-19 Community Levels – Use the Highest Level that Applies to Your Community

Cases Per 100,000 people in the past 7 days

Indicators

Low

Medium

High

Fewer than 200

130.58�(prev 79.19)

New COVID-19 admissions per 100,000 population (7-day total)

<10.0

10.0-19.9

15.7 (prev 7.7)

≥20.0

Percent of staffed inpatient beds occupied by COVID-19 patients (7-day average)

<10.0%

7.3%

(prev 3.8%)

10.0-14.9%

≥15.0%

200 or more

New COVID-19 admissions per 100,000 population (7-day total)

NA

<10.0

≥10.0

Percent of staffed inpatient beds occupied by COVID-19 patients (7-day average)

NA

<10.0%

≥10.0%

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December 2022 Financial Details

Income - Expenses = Net Income

$2,266.51 - $1,704.13 = $562.38

Donations:

  • $290.85

Interest:

  • $0.11

Tickets:

  • $295.55

Applied Improv

  • $1,680.00

Performer Fees

  • $243.23

Instructor Fees

  • $336.00

Software and Bank Fees

  • $509.18 (includes annual Zoom costs)

Training and Development

  • $615.70

$4,631.97 is the balance as of 12/31/22

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The Numbers - THEY GROW

Sept

Oct

Nov

Dec

Facebook Followers

1,058

1,065

1,065

1,083

Instagram Follows

947

974

985

1,009

YouTube views

38,022

38,826

39,517

40,427

Unique YouTube viewers

2,200

2,200

2,200

1,000

YouTube subscriptions

641

647

656

662

Workshops scheduled

65

68

70

70

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2022

Year in Review

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We Remained a Leader in Online Improv

Highwire Improv formed during the pandemic, and as such online improv has been baked into our DNA.

We’ve continued to hold a prolific performance space in 2022:

  • We produced over 200 nights (and some days) of online shows.
  • We’ve had 210 unique shows/teams perform with us.
  • We continued Black Joy Fridays: monthly shows dedicated entirely for Black improvisers.

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…and Took Improv All Over Baltimore!

We greatly expanded our in-person activities in 2022:

  • 28 free jams at the Roland Park Community Center
  • 21 in-person shows
  • 12 unique venues all over Baltimore (and Pennsylvania)
  • Guest performers from DC, New York, and Chicago
  • 663 audience members �(an average of 31.6 per show)!

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We had a lot of fun!

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A lot of fun…

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So much fun!

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Money Well Spent - To Artists

Highwire Improv continued to create opportunities for artist to make money doing improv:

  • $7,400 to instructors of applied improv workshops
  • $400 to instructors of comedy improv workshops
  • $2,750 to performers

Over $10,000 into improvisers hands in 2022!

Show payments by group.

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We Launched and Grew Programs

  • We developed our applied improv program significantly further, thanks to the leadership of Darin Harm. We were able to deliver training programs to five organizations, began creating evergreen marketing materials, and grow our facilitator group to 6 members.
  • We facilitated multiple anti-racism and anti-oppression trainings, including work with Create Access and Impromiscuous.
  • We launched our unique teacher and coach development program, finalizing our first cohort of Highwire Improv trained improv instructors.
  • We launched an updated anonymous feedback and reporting system through SuggestionOx.

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2022 Full Year Financial Details

Income - Expenses = Net Income

$20,876.47- $18,597.79 = $2,278.68

Donations:

  • $6,007.31

Interest:

  • $1.45

Workshops (incl. Applied Improv)

  • $10,801.73

Tickets:

  • $4,032.09

Merch:

  • $33.89

Performer Fees

  • $2,248.96*

Instructor Fees

  • $7,652.71*

Software and Bank Fees

  • $2,942.07

Venue Fees

  • $1,660.80

Merch

  • $402.36

Training:

  • $1,135.01

Events (incl. FAM Fest)

  • $2,555.88

$4,631.97 is the balance as of 12/31/22

*some figures differ from program totals due to Venmo usage for Performer and Instructor fees

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The Numbers - THEY GREW

Dec 2021

Dec 2022

Change

Facebook Followers

878

1,083

+23%

Instagram Follows

753

1,009

+34%

YouTube views

25,380

40,427

+59%

Unique YouTube viewers

2,400

1,000

-58%

YouTube subscriptions

532

662

+24%

Workshops scheduled

47

70

+49%

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Q&A

Thank You!

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2023

The Year Ahead

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Lessons from 2022

  1. Both Marketing and Fundraising Are a Lot of Work�
  2. Curriculum Development Needs a Team Too�
  3. Balancing In-Person and Online Programming

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Where Would We Like to Be in 2024?

  • Ready to plan and announce a Highwire Improv Festival.�
  • Ready to take on our first dedicated paid positions in operations and HR.�
  • Ready to invest in a semi-permanent space for performance, classes, and community meeting, a true third place for members of the improv community.�
  • With sufficient capital saved to ensure the steady and stable growth of our organization.

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Education

Goals:

  • Run 2 cohorts of the Teacher Development Program
  • Deliver 12 sections of core curriculum classes, averaging at least 8 students each.

Budgeted Revenue: $24,000

Budgeted Costs: $25,020

Budgeted Net Profit: -$1,020

Volunteer Hours Needed: 198

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Jams and Community Space

Goals:

  • Host weekly open jams.
  • Experiment with other community events, like in-person community meetings or open coffee hours.

Budgeted Revenue: $0

Budgeted Costs: $2,280

Budgeted Net Profit: -$2,280

Volunteer Hours Needed: 144

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Anti-Oppression / Anti-Racism Training

Goals:

  • Conduct quarterly professional development programs in DEI / anti-racism and anti-oppression, offering attendance to the broader global improv community.

Budgeted Revenue: $4,800

Budgeted Costs: $12,000

Budgeted Net Profit: -$7,200

Volunteer Hours Needed: 48

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In-Person Shows

Goals:

  • Host at least 4 out-of-town troupes for shows and workshops, building on our online connections, and learning more about the logistics which will support a future festival.
  • Double the performer pay rate to $60/half-hour set by the end of the year.

Budgeted Revenue: $12,900

Budgeted Costs: $10,020

Budgeted Net Profit: $2,880

Volunteer Hours Needed: 279

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Online Shows

Goals:

  • Establish a more official coalition/partnership in support of the operations and marketing of online improv shows, jams, and workshops.

Budgeted Revenue: $0

Budgeted Costs: $0

Budgeted Net Profit: $0

Volunteer Hours Needed: 418

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Applied Improv

Goals:

  • Deliver 12 paid applied improv workshops and 3 free workshops to non-profit/community organizations.

Budgeted Revenue: $18,000

Budgeted Costs: $10,080

Budgeted Net Profit: $7,920

Volunteer Hours Needed: 276

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Fundraising Campaigns

Goals:

  • Run a successful donation campaign raising funds for a semi-permanent space to be booked early 2024.
  • Raise sufficient funds to build out our Last Laugh fund sufficiently to protect the organization in the face of catastrophic events which limit our operations.
  • Earn two grants during 2023.

Budgeted Revenue: $19,600

Budgeted Costs: $1,500

Budgeted Net Profit: $18,100

Volunteer Hours Needed: 400

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Overall Budget (including General Operations)

Program

SUM of Costs

SUM of Revenue

SUM of Volunteer Hours

Applied Improv

$10,800.00

$18,000.00

276

Core Curriculum

$20,560.00

$24,000.00

138

DEI and Training

$12,000.00

$4,800.00

48

Fundraising Campaigns

$1,500.00

$13,600.00

350

General Operating Costs

$3,000.00

$0.00

0

Grants Strategy

$0.00

$6,000.00

50

In-Person Shows

$10,020.00

$12,900.00

279

Jams and Community Space

$2,280.00

$0.00

144

Online Shows

$0.00

$0.00

418

Out of Town Visitors

$2,400.00

$800.00

40

Teacher Training Program

$4,460.00

$0.00

60

Grand Total

$67,020.00

$80,100.00

1803

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Community Input and Brainstorming