Why My Prices Are Public: The Pricing Philosophy Behind Fixed Fees, No Discounts, and a Refund Term I Advertise

Every price I charge is printed on my website: $4,500 fixed for the Diagnostic, $5,000 to $12,000 monthly for the Growth System, $10,000 and up for the Strategist seat. No ranges hidden behind a call, no discounts under any circumstances, and a refund term I advertise as loudly as the fees. This pie

The problem pricing has to solve in this market

• Search marketing is what economists call a credence good: the buyer cannot fully evaluate it before purchase, and often not even after.
• A PI firm owner cannot inspect an SEO engagement the way they would inspect a building.
• They decide almost entirely on proxies, and they decide as professional skeptics, because most of them have been burned by an agency at least once.

Public and fixed: what it buys the buyer

• Printing the numbers does quiet work in every direction, and none of it is generosity.
• It ends the negotiation before it starts.
• Firms that hide prices are planning to negotiate; I am not negotiating, I am diagnosing, and a diagnosis costs what it costs regardless of how the patient feels about the estimate.

No discounts, ever: a discount is a confession

• The no-discount rule reads as stubbornness until you translate it.
• A discount tells the buyer the first price was fiction, and invites the obvious follow-up: what else was?
• A vendor who folds ten percent under mild pressure has disclosed their conviction, their margins, and how every future disagreement will be resolved.

The refund term: putting the risk where the information is

• The Diagnostic is refundable until the roadmap is clear.
• I advertise that term next to the price because, for a credence good, an outcome commitment reassures the buyer in a way no report ever will.
• Nobody controls Google, and any vendor implying otherwise is lying early.

The cost of free, and the arithmetic of expensive

• Two objections meet this philosophy, and both dissolve under this vertical's own numbers.
• The first: why pay for a diagnosis when free audits exist?
• Because a free audit is a sales document wearing a lab coat; it finds whatever the seller sells.

How to read every vendor after this

• Strip out my offers entirely and the piece still leaves a firm owner with a screen that works on anyone: Where are the prices, and why would hiding them serve you?
• What happens when you push on the number, and what does the answer predict about every future dispute?
• Where does the risk sit, in a promise or in a structure?

About the Author

Behzad Hussain — Personal Injury SEO Strategist. Behzad Hussain is a Personal Injury SEO Strategist, independent researcher, founder and CEO of Rank Brilliance, and creator of the Personal Injury Organic Authority Engine. He helps competitive personal injury law firms build organic case acquisition