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Competency: The learner presents an issue in varied ways to disseminate information using the codes, convention, and language of media

Intended Learning Outcomes:

  1. Identify common issues to disseminate information using the codes, convention, and language of media;
  2. Present an issue in varied ways to disseminate information using the codes, convention, and language of media;
  3. Apply varied ways to disseminate information using the codes, convention, and language of media;
  4. Evaluate honestly an issue in varied ways to disseminate information using the codes, convention, and language of media.

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Competency: The learner presents an issue in varied ways to disseminate information using the codes, convention, and language of media

CONTENT

 

 GUIDE CARD

 

ACTIVITY CARD

 

ASSESSMENT CARD

 

ENRICHMENT CARD

 

REFERENCE CARD

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Competency: The learner presents an issue in varied ways to disseminate information using the codes, convention, and language of media

GUIDE CARD

 

Dear students,

  It is essential for you to have the basic understanding of media and information as channels of communication and tools for the development of individuals and societies. Your knowledge is indeed your preferred choice to help our society for national development.

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Competency: The learner presents an issue in varied ways to disseminate information using the codes, convention, and language of media

GUIDE CARD

  It is a Deped mandate to capacitate you to learn the appropriate ways to handle and use media and information for good wherein the school guides you to be creative and critical thinkers as well as responsible users and competent producers of media and information.

  Well, this time, it is expected that you can compare and contrast how one particular issue or news is presented through the different types of media.

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Competency: The learner presents an issue in varied ways to disseminate information using the codes, convention, and language of media

GUIDE CARD

This MIL Competency Module has a set of activities with guide questions for you to answer after reading the articles or learning materials.

To do the activities, these are the requirements for you to pass the Subject, namely: Independent Learning Portfolio, Oral Presentation through Self Video Production, Compilation of Modules and Outputs, and School-Based Initiative Report vis-à-vis DepEd programs.

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Competency: The learner presents an issue in varied ways to disseminate information using the codes, convention, and language of media

GUIDE CARD

And to pass the subject, Media and Information Literacy, these are the criteria for the Grading System, such as Written Works (25%), Performance Tasks (50%) and Periodical Test (25%)

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GEORGE P. LUMAYAG

Teacher III

 

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ACTIVITY CARD

Daily Routines: questions, prayer, checking of attendance, cleaning the area, online slides presentations.

Directions. Engage in reading the terms and its meanings. Please read each word or keyword.

Code. It is a rule-governed system of signs, whose rules and conventions are shared amongst members of a culture, and which is used to generate and circulate meanings in and for that culture.

Conventions. These are closely connected to the audience expectations of a media product. Different types of conventions include form conventions, story conventions and genre conventions.

Films. These are watched by a significant number of people everyday. These involve the use of cinema halls and video tapes to deliver the ad message.

Media. The term refers to a vehicle or means of message delivery system to carry information to a targeted audience.

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ACTIVITY CARD

Based on the previous lesson, orally discuss the topic.

Contrast indigenous media to more common sources of information

Indigenous media may be defined as forms of media expression conceptualized, produced, and circulated by indigenous peoples around the globe as vehicles for communication, including cultural preservation, cultural and artistic expression, political self-determination, and cultural sovereignty.

A library is a curated collection of sources of information and similar resources, selected by experts and made accessible to a defined community for reference or borrowing, often in a quiet environment conducive to study.

The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices.

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ACTIVITY CARD

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  • Can you identify the media codes and conventions?
  • Have you presented issues in varied ways?

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ACTIVITY CARD

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Media Codes and Conventions

Robert Young (Sep 29, 2017)

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Media codes and conventions are like the building blocks of all the media around us. Media codes generally have an agreed meaning, or connotation, to their audience. There are three types of media codes, symbolic codes, technical codes and written codes. Conventions are expected ways in which codes are organised in a product.

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ACTIVITY CARD

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Symbolic codes are social in nature. What this means is that these codes live outside the media product themselves, but would be understood in similar ways in the ‘real life’ of the audience.

Setting is the time and place of the narrative.

Mise en scene is a French term that means ‘everything within the frame’.

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Acting The actors portray characters in media products and contribute to character development, creating tension or advancing the narrative.

Colour has highly cultural and strong connotations.

Technical codes are codes that are specific to a media form and do not live outside of them.

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ACTIVITY CARD

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Camerawork refers to how the camera is operated, positioned and moved for specific effects.

Editing is the process of choosing, manipulating and arranging images and sound.

Audio is the expressive or naturalistic use of sound.

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Lighting is the manipulation of natural or artificial light to selectively highlight specific elements of the scene.

Written codes are the formal written language used in a media product. Just like technical and symbolic codes, written codes can be used to advance a narrative, communicate information about a character or issues and themes in the media product.

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Conventions are accepted ways of using media codes. Conventions are closely connected to the audience expectations of a media product. Different types of conventions include form conventions, story conventions and genre conventions.

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Form conventions are the certain ways we expect types of media’s codes to be arranged. For instance an audience expects to have a title of the film at the beginning, and then credits at the end. Newspapers will have a masthead, the most important news on the front page and sports news on the back page. Video games usually start with a tutorial to explain the mechanics of how the game works.

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ACTIVITY CARD

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Genre conventions point to the common use of tropes, characters, settings or themes in a particular type of medium. Genre conventions are closely linked with audience expectations. Genre conventions can be formal or thematic.

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ACTIVITY CARD

Language of the Media or Language in the Media?

By Jezyk Polski

According to the Encyclopedia of general linguistics, language is "a system of signs [...] used to communicate within the community". The phrase media of communication (colloquially as mass media) is the collective term for newspapers, periodicals, radio, television and the Internet. For the communication researcher, media are measures of articulation of information, its recording, processing, multiplication and transmission, as well as organization of its diffusion.

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Language in the media is a form of linguistic messages, shaped, maintained and processed with a view to its reproduction and transmission over the usual institutional channels. So, it is understood that the language in the media has no specific features that distinguish it from other varieties of language, but various media affect the messages transmitted by linguistic forms.

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Therefore, it is more appropriate to speak about the language in the media rather than about the language of the media, moreover, language of the media consists of natural language apart from other codes (e.g. film language). Moreover, the language of some media dispenses completely without natural (ethnic) language (e.g. road signs).

© 2016 Society of Friends of the Polish Language. All rights reserved.

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ACTIVITY CARD

Activity:

Exercise 1:

  1. Identify the media codes and conventions.
  2. Explain how to present an issue in varied ways to disseminate information using the codes, convention, and language of media;

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ACTIVITY CARD

Analysis:

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  • Based on the presented article, analyze the given statements on MIL SLHT, pages 7-8. Write T for true, F for false

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____ 1. The media people can present an issue on the heavy traffic in EDSA utilizing the symbolic code of media.

____ 2. The technical media people can present an issue on illegal quarrying of rocks utilizing the Bird's Eye view captured on a digital camera.

____ 3. The media people can disseminate information to the public utilizing the online news portal regarding the libel case filed by a well-known individual.

____ 4. The media people will have a masthead, the most important news on the front page and sports news on the back page of the newspapers.

____ 5. The language in the media has no specific features that distinguishes it from other varieties of language, but various media affect the messages transmitted by linguistic forms.

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ACTIVITY CARD

Abstraction:

Directions. Utilize a one whole sheet of paper. Summarize the topics on the codes, convention, and language of media.

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ACTIVITY CARD

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Application:

Essay. Directions. In your own opinion, apply the varied ways to disseminate information using the codes, convention, and language of media

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ASSESSMENT CARD

  1. What is the technical code that allows the process of choosing, manipulating and arranging images and sound?
  2. Form conventions
  3. Genre conventions
  4. Spoken Language
  5. Editing

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  1. What is the written code that includes dialogue to be spoken and song lyrics to be sung?
  2. Form conventions
  3. Genre conventions
  4. Spoken Language
  5. Editing

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  1. What is the media convention that specifies common use of tropes, characters, settings or themes in a particular type of medium?
  2. Form conventions
  3. Genre conventions
  4. Spoken Language
  5. Editing

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  1. What is the media convention that refers to the audience who expects to have a title of the film at the beginning, and then credits at the end?
  2. Form conventions
  3. Genre conventions
  4. Spoken Language
  5. Editing

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  1. What particular technical media code is applied when the media people use the digital camera to document and present an issue on illegal quarrying of rocks?
  2. Camerawork
  3. Editing
  4. Audio
  5. Lighting

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  1. What particular written media code is applied when media people disseminate information to the public utilizing the newspapers regarding the libel case filed by a well-known individual?
  2. Written Code C.Spoken Language
  3. Printed Language D. Conventions

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  1. When do media people have a masthead of the newspapers?
  2. It is when the Editorial Team officially printed the most important news on the front page and sports news on the back page of the newspapers.
  3. It is when the Editorial Team officially printed the usual newspapers with a series of advertisements on the back page of the newspaper.
  4. It is when the Editorial Team officially printed its newspapers with complete codes of media and convergence.
  5. It is when the Editorial Team accomplished the routines in printing and circulations.

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  1. When do various media affect the messages transmitted by linguistic forms?
  2. It is when the various media would utilize the linguistic messages that are shaped, maintained and processed with a view to its reproduction and transmission over the usual institutional channels.
  3. It is when the media would utilize the linguistic messages that are shaped, maintained and processed with a view to its reproduction and transmission over the usual institutional channels.
  4. It is when the mass media would utilize the linguistic messages that are shaped, maintained and processed with a view to its production and transmission over the unknown institutional channels..
  5. It is when the various media would utilize the unusual messages that are shaped, maintained and processed with a view to its reproduction and transmission over the usual institutional channels.

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  1. Based on the situations below, when do media people apply the Form Convention?
  2. It is when the media people anticipate for instance an audience expects to have a title of the film at the beginning, and then credits at the end.
  3. It is when the people anticipate for instance an audience expects to have a title of the film at the beginning, and then credits at the end.
  4. It is when the media people anticipate for instance an audience expects to have an introduction of the film at the beginning, and then credits at the end.
  5. It is when the media people anticipate for example the producer expects to have an introduction of the film at the beginning, and then credits at the end.

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10. Based on the situations below, when do media people apply the Form Convention?

  1. The media people would advance a narrative, communicate information about a character or issues and themes in the media product.
  2. The audience would advance a narrative, communicate information about a character or issues and themes in the media product.
  3. The teenagers would advance a narrative, communicate information about a character or issues and themes in the media product.
  4. The people would advance a narrative, communicate information about a character or issues and themes in the media product.
  5. C and D

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Prepared by:

 

GEORGE P. LUMAYAG

Teacher 3

 Date Submitted: ___________________________

 

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 Reviewed by:

  

ALOHA BENGCOLITA ROBERT C. CENIZA

Master Teacher I Principal II

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Correct

You are right!

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Wrong!

Your answer is wrong!

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