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Principles of

DESIGN

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Balance >>>

Refers to the arrangement of objects in a work of art. It may be symmetrical to create a stable composition, or asymmetrical, where the artwork feels off-balance.

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BALANCE = arrangement of objects - symmetrical - stable asymmetrical - off-balance

Okuda

San

Miguel,

artist

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My sketchnote example on BALANCE inspired by artist, Okuda.

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refers to the arrangement of opposite elements (color, shape, texture, etc) in a piece so as to create visual interest, excitement and drama.

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Artist, Jamaal Barber

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Artist, Jamaal Barber

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Emphasis

  • visual elements draw attention to a certain area or a focal point

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Artist, Jovencio de la Paz

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Focal

Point

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MOVEMENT

is the path the viewer’s eye takes through the work of art, often to focal areas. Such movement can be directed along lines, edges, shape, and color within the work of art.

Kinetic art sculptures involve ACTUAL movement in a work of art.

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Proportion/Scale

is the size relationship of parts to a whole and to one another.

Scale refers to relating size to a constant (such as the human body).

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PaTtErN

Repeating unit of shape or form

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Unity (harmony) gives the artwork a sense of cohesion.

It is the wholeness or completeness of a picture.

Unity and harmony in art are used by artists to tie a composition together.

Can be shown through:

Proximity

Repetition

Color

Continuation

Alignment

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  1. Proximity
  2. Repetition
  3. Continuation
  4. Color
  5. Alignment

Unity = ties compositions (art) together, feeling of wholeness/oneness

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Artist, Barbara Earl Thomas

Seattle based Pacific Northwest Artist and Writer

“A central question drives me: What is our responsibility as humans to each other, especially in times of tragedy, violence, death, natural or human disasters?

Unity >>>

  • Proximity
  • Repetition
  • Continuation
  • Color
  • Alignment