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Campaign Outline

NAME

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EMAIL

NAME

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EMAIL

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COMPANY LOGO IN THIS BOX

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Campaign Timeline

Creating a domain

Google account &

social medias

Creating a website

Meta & Google AD’s

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Domain: Purpose

What is a domain?: A domain name is a text string that maps to an IP address, used to access websites.

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Positives of a domain

It increases credibility meaning your business appears more established and trustworthy to potential customers. Overall giving a good first impression.

If the domain is chosen well it means it can positively impact search engine optimization (SEO), helping your business rank higher in search results.

By having a domain it means you can make a custom email e.g. info@yourbusiness.com which adds a layer of professionalism to your business.

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Examples of domains for your business

EXAMPLE OF DOMAINS FOR THEIR BUSINESS

EXAMPLE OF DOMAINS FOR THEIR BUSINESS

EXAMPLE OF DOMAINS FOR THEIR BUSINESS

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Social media

Positives of Social media:

Sharing content on social media can direct more traffic to your website.

It lets you reach a wider audience of people.

Through social media you could respond to people enquiries.

Engaging content and direct communication can lead to higher conversion rates.

IMAGE OF THEIR BUSINESS SOCIAL MEDIA

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Google account

The purpose of having a Google account is to attract individuals actively searching for solutions to their plumbing or heating problems, directing them to your business.

The stronger your google account is the more likely people are of actually getting in touch with you.

Their judgment is based on:

  • Review/ratings
  • How high up on the page you are
  • The usefulness of the website
  • The pictures

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IMAGE OF THEIR BUSINESS GOOGLE ACCOUNT

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Website

A website will massively help your business out as it will:

  • Make your business look more professional
  • It will capture leads and build up your customer base
  • You can also track the performance
  • It makes you stand out with your unique selling points (Boiler finance)
  • You can implement search engine optimization (SEO) strategies to improve visibility and attract organic traffic from search engines.

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EXAMPLES OF SOMEONE’S EXISTING WEBSITE

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Paid Meta ads

The positives of paid Meta ads are:

  • You can target a precise target audience .
  • It gets people from your post to contacting you straight through the post or your website.
  • It makes quite a quick impact on the number of customers you get.

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The ad will include:

  • Headline
  • The body
  • Eye-catching image
  • Offer
  • Contact information or link to page

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Google Ads

Google ads help you to show up higher up in the search bar since your business will show up as sponsored.

This will help us to target people who are actively searching for your services e.g. heating.

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Things we need from you

  • What location you do your services in?
  • What services you do?
  • Images or videos of your work if you have any?
  • Prices of your services?
  • Do you do free quotes?
  • Your businesses contact information

If you have any other additional information you think I should know let me know.

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