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BUILDING A SUCCESSFUL WEBSITE

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Steps to building a website based on customer centricity and studies customer behavior ��

BRAND

Building a new website is a significant venture that demands attention and time for data collection, back-and-forth discussions, and approvals. Therefore, first, start with the business's brand. This is the image you present to the customers about the business, and it must be unique in nature (Rosenbaum et al., 2017).

KNOW YOUR AUDIENCE AND SPEAK DIRECTLY TO THEM�

Then understand and speak to your audience by answering the questions what your niche is? When people find you, who would you like them to engage, and what information do you want them to have?

IT’S NOT ONLY ABOUT ATTRACTING CUSTOMERS�

The next step is knowing that the website isn't about attracting customers but advertising your business, potential employees, and brand (Kurniawan et al., 2020).

YOUR WEBSITE ISN'T A CATALOG�

Also, understand that the website is not a catalog in that the context should be attractive and on point since people do not like boring texts that are intimidating (Rosenbaum et al., 2017).

WEAVE IN COMPANY PERSONALITY�

In weaving the company personality, use what makes the business unique and its culture that aligns with the customers (Kurniawan et al., 2020).

REMEMBER WHO YOUR FRIENDS ARE�

Also, consider devoting a page to educate, strengthen relations and integrate projects to clients (Kurniawan et al., 2020).

MAKE IT EASY TO NAVIGATE�

Make sure the site's accessibility is apparent at all times along the customer’s journey.

MAKE FUTURE PLANS�

A well-designed website lays the groundwork for establishing continuing efforts to attract new customers. It won't just provide you with information; it'll go out and acquire it for you. Most importantly, it will draw a diverse mix of visitors and help prospects along their conversion path (Rosenbaum et al., 2017).

CHOOSE THE RIGHT PARTNER�

Have a partner who recognizes your goals and requirements, your work style, and the business (Kurniawan et al., 2020).

LISTEN TO YOUR CUSTOMERS�

Lastly, facilitate an easy process of issue or complaint settlement, which improves the company's reputation to make it easier for customers to contact you.

REFERENCES

Rosenbaum, M., Otalora, M., & Ramírez, G. (2017). How to create a realistic customer journey map. Business Horizons, 60(1), 143-150. https://doi.org/10.1016/j.bushor.2016.09.010
Kurniawan, B., Leonardo, C., & Alviana, S. (2020). Website Design in Property. International Journal of Education, Information Technology, and Others, 3(3), 585-590.