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Intro to Website Analytics

Presented by

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This education series is presented by

HubSpot for Startups

Education Resources and Tailored Training

Access to over 300 software integrations, many at startup friendly pricing, as well as the opportunity to build an integration of the HubSpot platform

Integrated Platform for Startups

Professional Software, Startup Pricing

Workshops, masterclasses, resources, tools, and templates to help founders and startup teams acquire and retain more customers.

Access to HubSpot Growth Platform, a full suite of software

for marketing, sales, and

customer service, with a

completely free CRM at its core

at a startup-friendly price

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Hi, I’m Jose

Accelerating Sales, Marketing and Services for tech start-ups! Currently leading Hubspot for Startups growth & partnerships in USA & Canada

​

More at HubSpot.com/startups

​

HubSpot for Startups

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Agenda

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  1. Why should you care about website analytics?
  2. How should you think about your website’s purpose?
  3. What should you measure your website performance?

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Why are we talking about this today?

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Would you let a doctor operate without doing a checkup or MRI first?

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If you’re going in blind, you’ll miss the mark

You will be spending time, energy, and money on activities that aren’t working or won’t build traction

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So how do you do an exam on your website?

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First let’s take a step back

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What is the purpose of a Website?

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How do you measure growth?

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How do you measure growth?

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How do you examine your website for traffic?

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TOP 10 Google Analytics Metrics

  1. Users
  2. Bounce Rate
  3. Sessions
  4. Average Session Duration
  5. Percentage of New sessions
  • Sessions by Channel
  • Pages per session
  • Goal Completions
  • Pageviews
  • Pageviews per page

Source: https://databox.com/the-most-tracked-google-analytics-metrics#users

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A different perspective...

Source: https://knowledge.hubspot.com/reports/how-to-use-the-web-analytics-dashboard

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A different perspective...

Source: https://knowledge.hubspot.com/reports/how-to-use-the-web-analytics-dashboard

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My Secret sauce!

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The “where is the opportunity?” table

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Why is this page converting more?

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Why is this one not converting?

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Optimize for Conversion

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Golden Rule of Conversion

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Understand what is valuable

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What does it look like?

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Give me something to do!

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Some pages are “Decision Stage”

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Remember that Contact Us page?

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Contact me 3 different channels

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Again… what is the purpose of a Website?

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How do you measure growth?

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Are they moving down the funnel?

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Thoughts on “Closing” leads

  • Agree on what a good lead is with the sales team (Define MQL)
  • Agree on how the Sales team should work those leads
  • Nurture with email automation (personalize at scale)
  • Make sure the lead handoff is working (rotation, auto-prospecting, hot lead alerts)

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We did it! How do you feel?

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Thank you