Turn your expertise into
a signature framework that sells.
We distill your unique approach into a proprietary framework and create the branded visual assets you need to share, teach, and sell across all platforms.
We've designed signature frameworks �for the most influential thought leaders.
ALI ABDAAL
CAROLINE GOYDER
MELODY WILDING
KEITH FERRAZZI
JUSTIN MOORE
MATT GRAY
Your message matters — but it's�not clear, concise, or memorable.
You struggle to explain what you do
Your concepts aren't connected
People can't articulate what you do �or recommend you easily
…and if it's not clear what you do,
people won't buy.
Sales cycles could be shorter
Win rate could be higher
Clients could achieve better results�and buy more from you
Make your unique approach easy to understand �— with a signature framework and visuals that sell it.
Sponsorship Wheel�Justin Moore
SPAACE To Think�Sophie Stephenson
L.E.A.R.N Oncology�Kelley Carlstrom
Before
Scattered ideas
After
Coherent framework
PHASE 1: CODIFY
Review Framework
We take a close look at�all your materials.
We’ll analyse your scattered notes, presentations, published content, and draft framework to understand what you're already doing. Together, we’ll pinpoint what's working, what's broken, and where we need more clarity.
Here's how we do it:
PHASE 1: CODIFY
Develop Framework
We pressure test your ideas to clarify your thinking.
In a series of one-to-one sessions, we’ll define �and organize your method into a clear, actionable, reliable system, including named stages, key elements, and a logic that holds it all together.
PHASE 2: VISUALISE
Design Framework
We visualize �your methodology.
We turn your newly refined framework into a tangible, shareable system, with its own distinctive visual design, mark, shapes, icons, labels, and structure. When your expertise is visible, you’ll get known for what you know.
PHASE 2: VISUALISE
Generate Marketing, Sales & Product Assets
Get the visual assets you need �to launch your framework now.
We build you a set of ready-to-use visuals centered around your new, fully-branded framework – perfect for your upcoming talk, course launch, book, etc.
PHASE 3: LEVERAGE
Apply your signature framework across your business.
Marketing Content
Unify your expertise with a branded visual system your audience will recognise, trust, and share.
Coaching & Consulting
Turn your expertise into a system clients�will understand, remember, and trust.
Workshops
Differentiate your offering with a �coherent, branded methodology.
Public Speaking
Anchor keynotes or TED talks with
a memorable visual framework.
Books
Clarify and communicate your book's core idea with a shareable visual framework.
Courses, Programs & Communities
Structure your course, program, or community around a unifying, logical signature method.
WORKBOOKS
GROUP MASTERMIND
YOUTUBE
COURSES
COMMUNITY
GUEST BLOG POSTS
LANDING PAGES
SOCIAL MEDIA
BOOK
WEBSITE
MARKETING
SALES
PRODUCTS
WEBINARS
EVENTS
BLOG
AUDIO BOOK
KNOWLEDGE
BASE
Creator Wizard case study on how to leverage your framework
You have the expertise.
We help people see it.
Tim Riesterer · Chief Strategy Officer, Corporate Visions
Corporate Visions is a global leading provider of evidence-based revenue growth solutions for sales, marketing, and customer success.
Real results from real customers
Before sharing my Signature Framework with IBM they had $400,000 to invest before the end of the year, and after that figure increased to $700,000.
In our pitch to Google, our Signature Framework enabled us to beat 12 of our competitors to win a multi-year $6 million deal.
Keith Ferrazzi
Keith Ferrazzi is the Chairman of Ferrazzi Greenlight and recognized global thought leader in the relational and collaborative sciences. Formerly he was the CMO of Deloitte.
He is a #1 New York Times best-selling author of Who’s Got Your Back and Never Eat Alone and Leading Without Authority, as well as a frequent contributor to Harvard Business Review, WSJ, Fast Company, Forbes, Inc, Fortune and other publications.
Keith is a graduate of Yale University & Harvard Business School.
I entrusted my brand to Charlotte and her team and I'm glad I did.
Over twenty years ago, I wrote my first book Never Eat Alone which became a NYTimes #1 bestseller.
Last year, when my business partner and I launched a new business to train people on relationship building and networking based on ideas from my writing, we chose Charlotte and her team to lead the effort.
Her approach was thoughtful and she understood the nuance of the content and how to transform it into digital learning.
Her team did so much more than design our signature framework, it shaped our program and community offering.
Very grateful for the hard work she and her team put in and I would recommend her to anyone.
David Sherry��Founder and Advisor to�Death To Stock��Coach, strategist, and advisor to founders and CEOs who want to transform their business and their lifestyles��Author of Founder's Flywheel: A Practical Guide to Delegation
Before working with Charlotte, I had a lot of ideas in my head and on notes and from practice about how I work with clients. But it wasn't until I collaborated with Charlotte that I got that down into a simple framework that will be scalable for many of the different products and services that I create from here on out.
My concern was I had so many ideas. Was this actually going to be able to turn into something that would be concrete, that would be impactful, that would make sense? Luckily, Charlotte and her team guided me through the process step by step, and I was able to accomplish in 3 months what honestly might have taken me 6 to 12 months to do on my own.
I really feel like it's worth the investment because in writing a book and building out a new program, it really matters to spend time to develop a quality framework. Anybody can kind of just generate a framework, but is it shareable? Is it scalable? Is it memorable? Is it impactful in the way you want? Does it really tell your story? These are all things that you get in working with Charlotte that you couldn't do on your own.
What I really appreciate about working with Charlotte is her listening ability, her organization, in helping you ideate, but also stay on track and being able to communicate with her, even in between sessions, was very valuable. So I highly recommend Charlotte. I'm plan to hire her and her team again, and I'm super thrilled with where my framework turned out.
Behind the scenes with YouTuber Ali Abdaal
Creating the signature frameworks for his course and NYT Best-Selling Book, Feel Good Productivity
Charlotte Crowther
Founder of Signature Framework
4x
Business
Owner
Award Winning Coach
Learning Designer
Award Winning
Artist
World-Class
IP & Thought Leadership
Online
Education
Signature Framework
Develop and leverage your signature framework to become the go-to expert in your space, and scale your authority, impact, and revenue.
Mathilde Leo
Head of Community, Circle
Gwyn Wansbrough
Facilitator & Trainer
Learning Experience Designer
20 years experience
Creator of Live Session Magic
Creator of Breakthrough Facilitation
Ren Saguil
Fractional Chief Revenue Officer
25+ years experience in high-value B2B Sales
Sold over €130 million in career
Instructor of Maven Cohort-Based Course Elite Sales: Win High-Value Enterprise Deals
A CEO gained a big insight when I was explaining the importance of enabling decisions in my framework. He reflected on how many sales deals were stuck in his CRM for 300 days. They weren’t even losing the deals to a competitor.
The deals were going stale and not moving when his salespeople sent a specification sheet to prospects. I asked him, “What’s the decision you’re enabling with the specification sheet?”.
He really got it then and was totally blown away. He was like, ‘Oh wow, my salespeople don't know what they’re doing here.’
I pointed to the framework visual and showed him how enabling decisions doesn't start when you submit a proposal, it starts when you are validating a prospect. This insight led him to sign on with me as a client for $20k.
In previous sales conversations with CEOs they’d be like, “Send me a proposal”, but now I walk through my approach, and they always discover a new insight.
This builds credibility and trust and increases the conversion and the speed of my sales cycles.
This was missing in my sales conversations before.
My B2B Sales Maturity Framework is a game changer.
Marisha Mets, M.S., CCC-SLP
SLP Now
SLP Now is a membership and platform for thousands of Speech and Language Practitioners across the USA.
Charlotte, your passion for your work really shines through, and it has been so much fun nerding out on all the things during our workshops!
I am obsessed with what we built together. I feel like everything in my program is being amplified with my SLP Now signature framework that you helped me build.
It such an incredible way to integrate knowledge and use as a teaching tool. Having a framework makes any topic much more approachable.
It gives my customers a major head start because they don't have to put in a ton of effort trying to organize the information they're consuming. The framework makes that process 29384092843 times easier.
I was making mini frameworks for each topic that I present on, but it never showed the bigger picture or how the pieces fit together. I've finally been able to organize all of the content that I teach into a meaningful framework that makes it clear how everything fits together.
I've shared it with my community, and they are blown away!
Matt Gray · Founder & CEO, Henso
Matt has built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people.
Charlotte helped me create an unbelievable framework for Founder OS.
I can't speak highly enough about her creativity, attention to detail, and genuine passion for seeing people succeed.
She went above and beyond to exceed my vision.
Your framework is your most important asset as an expert and Charlotte is the Queen of Frameworks.
She is my secret weapon and I'm grateful to have the opportunity to learn from her.
Working with Charlotte has illuminated my thinking and moved my intellectual property to a profoundly different level.
All experts have blind spots - we know too much about our material. Charlotte has an incredible ability to shine a light on these areas of intrinsic knowledge and ask great, thought provoking questions.
The visuals of my methodology have enabled me to convert the sales of my training and speaking more quickly, increase my fees, and reliably ensure customer satisfaction and success.
Caroline Goyder · The Gravitas Method
Caroline is 3-time author and her 2014 TEDx on the Surprising Secret to Speaking with Confidence has been viewed over 8.9 million times.