By: Elijah Gibbons, Shiyama Nageswaran,
Josh Hart, & Catherine Siao
THE ILLUX TEAM
President
Josh Hart
CEO
Elijah Gibbons
Catherine Siao
Brand Manager
Shiyama Nageswaran
Brand Manager Assistant
INSPIRATION
ii ∙ lux
Roman Numeral
For 2
Latin for
“light”
BRAND ARCHETYPES
Predominantly “Ruler,” but also a bit of “Creator,” and “Sage”
BRAND ARCHETYPES
Features and Benefits
Smart Glass
FEATURES / BENEFITS OF IILUX GLASS
FEATURES | BENEFITS |
Manual Settings | -Users can adjust the opacity of the tint to their liking -Includes VLT levels that range from 0 to full opacity but certain restrictions will apply for legal reasons (ex. 70% VLT in Ontario) -Gives user to control their own privacy/visibility -User can control individual windows |
Automatic Settings | -VLT levels are automatically adjusted based on environment -Voice activation allows users to adjust tint automatically -Special fob that automatically blacks-out all windows when user is away from the vehicle prevent theft, overheating, and sun damage -Tint will automatically adjust brighter when fob is near vehicle |
Additional UV Ray Shield | -Blocks 99% of UV rays and increases driver visibility -keeps car cool by reducing internal temperature by 30% -Reduces need to use AC which saves on fuel/electricity |
Our Glass Technology
Window Glass
UV protection layer
PDLC film
UV protection layer
Window Glass
Our multi layered glass technology makes it extremely durable.
Efficient for all weather types.
Prevents scratches, cracks, and break-ins.
PRICES & INSTALLATION FEATURES
Built-In
Add-On
$8000+
Increases value by 10%
DID U KNOW?
Illux’ products are recognized to be one of the top durable glass made based on research
iilux In Action
ELON MUSK
CREATIVE BRIEF
Overarching Strategy
iilux strives to enhance the experience of premium tint customization for individual preference
We will accomplish this by integrating our advancements in smart glass technology with user control and safety in our advertisements
Our creative brief highlights all of the factors considered and needed to accomplish our goals and meet consumer needs
MAIN BRAND OBJECTIVE
To improve the automotive industry by catering towards consumer needs for more user control while also making cars more intuitive and safe.
BRAND GOALS
ADVERTISING
PARTNERSHIPS
Increase overall brand awareness and sales through innovative and interactive advertisements on all media channels
Partner with Luxury Car brands and leading technology companies to fully integrate our brand in the automotive and tech industries
TARGET SEGMENTATION
GEOGRAPHIC
DEMOGRAPHIC
PSYCHOGRAPHIC
BEHAVIOURAL
CONSUMER INSIGHTS
COMPETITORS
Any company/services who specializes in tinting car windows:
PRICE COMPETITION
| Avg Cost | Price Range |
AT-HOME KITS | $ | $15+ |
MECHANICS | $$ | $100-800 |
SMART GLASS COMPANIES | $$$ | $3,000 + |
IILUX ADD-ON SERVICE | $$$$ | $8,000+ |
TIMING
The latest housing and automotive development calls for extended windows and glass roofs. This advancement emits a lack of privacy for everyone involved. The integration of iilux ensures privacy without destructing the modern appearance of the design.
CALL TO ACTION
Visit the Website
Request a Consultation
Tone & Style
#ffdd6b
#dcae52
#fffffff
#e9e2c9
#00000
MEDIA TYPE
ADVERTISING CAMPAIGN
Techniques, Principles & Connections: TV ADVERTISEMENT
TV ADVERTISEMENT
Techniques, Principles & Connections: TV AD
Techniques:
Principles:
Connections to The Brief:
The advertisement informs the audience about latest tint technology and the user friendly design while incorporating the tone and style elements in the brief.
Outdoor Advertisement: Mall Demo
Techniques, Principles & Connections: MALL DEMO
Techniques:
Principles:
Connections to the Brief:
The mall demonstration will allow people to interact with the device and to learn about the features. This will lead to brand promotion through word of mouth. Connects to glass design features of consumer insights hinting at new iilux glass products for the future
Techniques, Principles & Connections: MAGAZINE ADVERTISEMENT
PRINCIPLES
Techniques, Principles & Connections: MAGAZINE ADVERTISEMENT
CONNECTIONS TO BRIEF:
The advertising techniques allows the viewers to associate illux as the new luxurious window enhancement brand. The use of advertising principles grabs the attention of the audience through the contrasting colors: black and gold. Along with the clear messaging that everyone can understand the first time they read it.
Techniques, Principles & Connections: MAGAZINE ADVERTISEMENT
TECHNIQUES
@IILUX
Techniques, Principles & Connections
Social Media presence is important to iilux as our advertisements and posts would garner massive reach which connects to our goals of increasing brand awareness while letting users interact with our brand. We will use our social media campaign to incorporate our all CTA links so that users can be directed to the website right away. s
Main Principles
Main Techniques
SOCIAL MEDIA
FUTURE PROJECTS
RESIDENTIAL
APP
THANKS!
DO YOU HAVE ANY QUESTION?
CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, infographics & images by Freepik.
Bibliography
Brought to you by AGC Glass North America. “Glass Trends and Innovative Applications in 2019 and Beyond.” Architect, 29 Mar. 2019, https://www.architectmagazine.com/design/glass-trends-and-innovative-applications-in-2019-and-beyond.
Cass, Jacob. “Brand Archetypes - Ultimate Guide with Examples.” JUST, 9 Feb. 2021, https://justcreative.com/brand-archetypes-ultimate-guide.
“Glass in the Roman Empire.” Ancient Rome History at UNRV.com, https://www.unrv.com/economy/glass.php.�� Products, Sponsored by Zeus Industrial. “Liquid Crystal Polymers.” AZoM.com, 1 Mar. 2021, https://www.azom.com/article.aspx?ArticleID=13872.
Tucker, Sean. “Car Thefts Increased Significantly in 2020 | Kelley Blue Book.” Kelly Blue Book, https://www.kbb.com/car-news/car-theft-spiked-during-pandemic/.