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Welcome to Business Class!!!

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SWOT & STEEPLE ANALYSIS

Strengths, Weaknesses, Opportunities, Threats

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Social, Technological, Environmental, Ethical, Political, Legal, Economical

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Gimkit on SWOT & STEEPLE

Note: You are Java Junction

https://www.gimkit.com/view/64e410b1b401d3002b2c0245

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SWOT KAHOOT

https://play.kahoot.it/#/k/454ad3b0-f52c-4fbc-8f32-a5e942251cc8

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Gimkit on SWOT

https://www.gimkit.com/view/631dd251846660004b9b89d4

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Gimkit on STEEPLE

https://www.gimkit.com/view/6329283d4e232800216ac1a0

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SWOT VIDEOS

Animation: SWOT Analysis (3:17)

Starbucks SWOT Analysis (3:35)

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MCDONALDS

Strengths

Weaknesses

  1. Brand Name
    • 2nd largest restaurant network in world
    • Strong brand recognition globally
  2. Diversified globally
  3. Economies of Scale
    • Strong Supply Chain for inexpensive food
  4. Keep up with Technology
    • Free Wifi
    • Help yourself electronic kiosks
  1. Unhealthy food image
  2. High employee turnover
  3. Legal court issues
  4. Losing market share

Opportunities

Threats

  1. Growth of fast food industry globally
  2. Different food preferences in other countries
  3. Healthy foods
  1. Healthy food movement
  2. High competition

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IN GROUPS MAKE A SWOT ANALYSIS FOR THE SCHOOL STORES

Strengths

Weaknesses

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Opportunities

Threats

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SCHOOL STORES

Strengths

Weaknesses

  1. Lots of potential customers at school
  2. No overhead costs
  3. Builds skills for volunteers students
  4. Anyone can join
  1. Non competition agreement with cafeteria
  2. Health Food Guidelines
  3. Students don’t have much money

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Opportunities

Threats

  1. People are desperate for food
  2. Can get more free workers through volunteers

1. Cafeteria

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STEEPLE Analysis

Social, Technological, Environmental, Ethical, Political, Legal, Economical

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STEEPLE Analysis finds the external factors that impact your business (Opportunities and Threats)

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Step 1: Complete a SWOT & STEEPLE Analysis.

Step 2: Provide recommendations:

Choose 1 of the options below to answer:

  1. You
  2. Business
  3. Country
  4. McDonalds

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BONUS: Find related news articles, explain what STEEPLE factor they are, and how they impact your company.

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Option 1: You

1) Complete a SWOT and STEEPLE analysis of yourself.

2) After your analysis, what recommendations do you have for yourself?

Personal SWOT Analysis

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Option 2: Business

1) Complete a SWOT and STEEPLE analysis of a business of your choice.

2) After your analysis, what recommendations do you have for the business?

PESTLE Analysis - SWOT and Business Analysis Tools

https://pestleanalysis.com/

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Option 3: Country

1) Choose any country

2) What are its main industries?

3) What sectors of the economy are they and what impact has this had on their natural environment?

4) Complete a SWOT and STEEPLE analysis of the country and provide recommendations for a sector they should expand into.

Example SWOT for OIC member countries: https://www.sesric.org/publications-detail.php?id=578

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Option 4: McDonalds in China

1) What sectors of the economy is China in?

2) Complete a SWOT and STEEPLE analysis of McDonalds and analyze their expansion strategy.

https://youtu.be/dD5ac-e2SO8?si=pM63RGqYPZjmWMP7