making medical instructions intuitive
In American hospitals, 20% of discharged patients return within 30 days.
Readmissions cost the healthcare system $40B
Source: Alper, O’Malley & Greenwald, 2017
5 out of 6 nurses say that patients do not understand their instructions when discharged.
Source: Zeng-Treitler, Kim & Hunter, 2008
This is what discharge instructions look like now.
An enterprise SaaS that creates
automated and easy-to-read visual medical instructions
StoryCare Demo
Value to patient
Patients understand and remember StoryCare instructions �20% better than text instructions
based on StoryCare user testing
Value to business
Patients are 25% more likely to follow StoryCare than text instructions, hence saving hospitals millions
based on StoryCare user testing
Product Development
NY Presbyterian�New York, NY
Automatic story generation
Input - manually entered discharge instructions, �Output - StoryCare stories
Sheba Hospital�Ramat Gan, Israel
Full end-to-end system
Input - Sheba Hospital’s discharge system
Output - StoryCare stories, automated appointment schedules
Prototype partners
Spring 2018
Pilot partners
Fall 2019
$30 per bed per month
readmission costs �for 25% of large hospitals �(200 beds or more)
$3.37 Billion
average fee �commensurate with hospital size
$225M
revenue�Projected by 2023
Business Model
Market Size
$40 Billion
Hospital readmission costs in the U.S.
$13.5 Billion
share of hospitals with more than 200 beds
25% market share
$3.37 Billion
http://www.mobihealthnews.com/content/medication-adherence-tech-dynamic-and-crowded-market-where-are-winners-space-part-1-2
Competition
Easy to consume
Medical lingo,�not visual
Independent of clinics & hospitals
Works within healthcare system
Industry recognition
“this is exactly what hospitals need”
Dr. Monika Safford
Chief of Internal Medicine
Dr. Nathalie Bloch
Head of Innovation, Sheba Hospital (2K beds)
“it would help so many of my patients”
INNOVATION AWARD, American Medical Informatics Association
CEO. Roy Cohen. Co-founder of Ursa Tech. Harvard B.A., Cornell Tech M.Sc.��CTO? Lead Engineer?. Arnon Zangvil. Lead engineer in 3 healthcare startups.
�Consultant. Dr. Nathalie Bloch, MD. Harvard Medical School Innovation Fellow and Head of Digital Innovation Center, Sheba Hospital.
StoryCare Team
we make medical instructions intuitive
We are StoryCare
Thank you!
Go To Market Strategy
Hospitals and Payers
SaaS companies
Direct to Consumer
Hospitals and Payers are currently paying the price for lack of quality patient education materials. ��In particular, we will measure and show hospitals patient readmission figures before and after StoryCare adoption. Currently, hospitals are being fined up to $10K per patient readmission under 30 days.
Once the StoryCare brand is associated with easy-to-consume and quality healthcare information, we will add general healthcare information and market it broadly.
Once the business case is established with hospitals and/or payers, we will market StoryCare to SaaS companies that are seeking contact with hospitals or patients