Brand Name
WazriX
Presented by Group - G15
Briefing
WazirX is a crypto wallet that is aiming to be India’s most trusted Bitcoin exchange. Create a media strategy for them to
build awareness, consideration and generate 25000 new users for their App.
Budget - 1 cr.
Duration - 2 months
Objective
Brand Awareness Phrase - Video ViewsThruplay
Consideration Phrase - Engagement
Conversation Phrase - App promotion
Budget split
google 70 lakh
facebook 30 lakh
Total budget = 1 cr
Facebook = 30 lakh
Google = 70 lakh
Facebook budget
Total facebook budget - 30 lakh
Awareness = 9 lakh Consideration = 6 lakh Conversation = 15 lakh
Campaign Schedule
Total Time Duration= 2 months
Some important points
Buying type-Auction
Placement optimization-Automated Delivery optimization-Standard Bidding strategies-Lowest cost
(Highest Volume)
Awareness Campaign
For awareness we have optimize it for ad recall lift with a 15sec video (retargeting those who have seen 100% of our ad)
Budget- 6 Lakh
Bidding Strategy-Lowest Cost
Duration - 4 weeks
Audience
LookaLike_Audience Location: India People who Match:
1)Lookalike of Existing Customer List
Awareness Ads Copies
Young Audience
Old Audience
Lookalike of Custom Audience
Consideration Campaign
For Consideration,we have optimised it for Engagement.
Video Views-Optimized to Thru Play Budget-9 Lakh
Bidding Strategy- Lowest Cost Duration-6 week
Custom_Audience Location:India
People who match:
Audience
Consideration Ad Copies
Core Audience
Custom Audience
Conversion Campaign
For Conversion Campaign, we have optimised it for conversion (sales)
Since the video in consideration is of 15 seconds, here we will target peoplewho have viewed our video for more than 100% of duration and those who went into our landing page.
Budget-15 Lakh
Bidding Strategy-Lowest Cost Ad Format-Coursel Ad
Audience
Custom_Audience Location:India People who match:
Exclusion:Custom_Audience
Conversion Ad Copies
Custom Audience
Core Audience
Key performance indicator
Awareness- Impression,VTR, CPM,CPV Consideration- CPV,VTR,CTR Coversation-CPA, conversation rate
oogle
Total number Campaign -10
Youtube-2( Awareness, Consideration) Display- 1(conversion)
Search-6(Conversion) UAC-2( For Andriod, IOS ) Overall budget- 70 lakh
Buying Type - Auction for all campaign
Youtube & Display strategy
Total budget taken here will be Rs 15 lakh (21 % of 70 lakh )
Two campaign will run here Awareness(8 lakh), Consideration(9 lakh) Buying type -Auction for all
Bidding strategy-(Cpm) Awareness , ( Cpv) Consideration
Youtube Awareness Campaign
Objective is brand Awareness and reach and True view reach (to retarget the audience)
Budget-6 Lakh
Bidding Strategy-Target CPM Video Duration-15 Sec
Ad Group-2
Affinity_In_Market_Intent Contextual_Targeting
Youtube_Consideration_Campaign
Objective-Product Consideration and True View In Stream
Bidding Strategy- CPV Budget- 15 Lakh
Video Duration-30 Sec
Ad Group-3 Affinity_In_Market_Intent Contextual_Targeting
Retargeting-Video Viewers of Awareness
Google Display
For Conversion Campaign,We are running an display ads Budget-15 Lakhs
Bidding - Maximize Conversions
Ad Groups-3
Audience Affinity_In Market_Intent
Contextual_Targeting
Based On Topics
Ad Copies
Awareness_You Tube
Consideration_You Tube
Conversion_Display
Universal App Campaign(UAC)
Objective- App Promotion Budget-20 Lakhs
Bidding-Install Volume,Targeting-All User Totally 2 Campaigns Based On Devices 1)WazirX_Andriod-10 Lakh
2)WazirX_IOS-10 Lakh
Ad Copies for UAC
Search_Campaign
Duration-2 Month Budget-20 Lakh
Bidding Strategy-Maximize conversion Total Campaign=6
1)Brand_Exact 2)Brand_Phrase
3)Comp_
Brand_Exact
WazirX_Related App_exact
[wazirx login] [wazirx app] [wazirxcom] [wazirx sign up]
[wazirx account opening] [login wazirx]
[wazirx web login] [wazirx nft login] [wazirxindia]
WazirX_Price_exact
[wazirx price] [wazirx coin price] [wazirx charges] [wazirx fees] [wazirx token price] [wazirx trading fee] [wazirx share price] [wazirx inr withdrawal fees] [wazirx transaction fees]
WazirX_Exchange_exact
[wazirx exchange] [wazirx p2p] [p2p wazirx]
[wazirx crypto exchange]
Brand_Exact
WazirX_Crypto_exact
[cryptocurrency wazirx] [wazirx cryptocurrency] [wazirx crypto]
[crypto wazirx]
WazirX_Coin_exact
[wazirx coin] [shiba inu wazir x] [wazir x shiba inu] [shiba wazir x] [wazirx coin news]
[best coin to buy in wazirx today] [new coin list on wazirx]
[wazirx coin list]
Brand_Phrase
WazirX_App_Phrase
"wazirx login" "wazirx app" "wazirxcom" "wazirx sign up"
"wazirx login via binance" "wazirx account opening" "login wazirx"
"wazirx web login" "wazirx nft login" "wazirxindia"
WazirX_Price_Phrase
"wazirx price" w"azirx coin price" "wazirx charges" "wazirx fees" "wazirx token price" "wazirx trading fee" "wazirx share price"
"wazirx inr withdrawal fees" "wazirx transaction fees"
WazirX_Exchange_Phrase
"wazirx exchange" "wazirx p2p" "p2p wazirx"
"wazirx crypto exchange"
Brand_Phrase
WazirX_Crypto_Phrase
"cryptocurrency wazirx" "wazirx cryptocurrency" "wazirx crypto"
"crypto wazirx"
"wazirx coin" "shiba inu wazir x" "wazir x shiba inu" "shiba wazir x" "wazirx coin news"
"best coin to buy in wazirx today" "new coin list on wazirx"
"wazirx coin list"
WazirX_Coin_Phrase
Competitor_Exact
Exchange_Exact
[binance exchange] [crypto exchange binance]
[binance cryptocurrency exchange]
[coindcx exchange]
App_Exact
[coinswitch app] [coindcx pro]
[coinswitch app download] [coinswitch app download]
Crypto_Exact
[binance crypto] [binance us crypto list]
Competitor_Phrase
Exchange_Phrase
"binance exchange"
"crypto exchange binance"
"coindcx exchange"
App_Phrase
"coinswitch app" "coindcx pro"
"binance cryptocurrency exchange" "coinswitch app download"
"coinswitch app download"
Crypto_Phrase
"binance crypto" "binance us crypto list"
Generic_Exact
Exchange_Exact
[cryptocurrency exchange india] [crypto exchange india] [exchange cryptocurrency] [exchange crypto]
[top cryptocurrency exchange in india]
[best crypto currency exchange in india]
[indian crypto exchange list]
App_Exact
[crypto currency app in india]
Cryptocurrency_Exact
[cryptocurrency india buy]
[crypto currency trading india]
[crypto trading india] [crypto trading platform] [trading in crypto currency]
Generic_Phrase
Exchange_Phrase
"cryptocurrency exchange india" "crypto exchange india" "exchange cryptocurrency" "exchange crypto"
"top cryptocurrency exchange in india"
"best crypto currency exchange in india"
"indian crypto exchange list"
App_Phrase
"crypto currency app in india"
Cryptocurrency_Phase
"cryptocurrency india buy" "crypto currency trading india" "crypto trading india"
"crypto trading platform" "trading in crypto currency"
Negative Keywords_Brand Exact
App_Exact
Price_Exact
Exchange_Exact
Crypto_Exact
Coin_Exact
"Price" | "App" | "Price" | "Price" | "Price" |
"Exchange" | "Exchange" | "app" | "Exchange" | "app" |
"Crypto" | "Crypto" | "Crypto" | "Coin" | "Crypto" |
"coin" | "coin" | "coin" | "app" | "Exchange" |
Negative Keywords Brand_Phrase
WazirX_App_Phrase
[wazirx login] [wazirx app]
[wazirx sign up]
[wazirx account opening] [login wazirx]
[wazirxindia] "Price"
"Exchange" "Crypto"
"coin"
WazirX_Price_Phrase
[wazirx coin price] [wazirx charges]
[wazirx fees]
[wazirx transaction fees] [wazirx charges calculator]
[wazirx account opening charges] [wazirx crypto price]
[wazirx deposit fee] [wazirx nft fees]
"App"
"Exchange" "Crypto"
"coin"
WazirX_Exchange_Phrase
[wazirx exchange] [wazirx p2p]
[p2p wazirx]
[wazirx crypto exchange] "Price"
"app"
"Crypto" "coin"
Negative Keywords Brand_Phrase
WazirX_Crypto_Phrase
[cryptocurrency wazirx] [wazirx cryptocurrency] [wazirx crypto]
[crypto wazirx] "Price"
"Exchange" "Coin"
"app"
WazirX_Coin_Phrase
[wazirx coin]
[shiba inu wazir x] [wazir x shiba inu] [shiba wazir x]
[wazirx coin news]
[best coin to buy in wazirx today] [new coin list on wazirx]
[wazirx coin list] "Price"
"app"
"Crypto" "Exchange"
Ad Extension And Sample Headline
Key Performance Indicator
Google search- TCPA, CTR, CPC Google display- CPA, CTR, CPC Youtube- CPM, CPV, CPC
Thank you