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2:00-2:05 Welcome & introductions

2:05-2:10 Rapid fire recap: Giving Tuesday webinar series

2:10-2:40 5 Tips for BEYOND Giving Tuesday

2:40-2:55 Live Q&A

2:55-3:00 Giving Tuesday reminders!

Agenda ⏰

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🙋🏻‍♀️ Please use the Q&A to ask questions

😍 Comment and use emojis in chat—we love engagement!

💛 Please keep the chat respectful & kind

🧈 Holly will answer your Givebutter questions in the Q&A chat

👏 Comment “I’m in” in the general chat 💛

Housekeeping 🧹

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🏡 Detroit, MI

👋 Success and Partnerships Manager at Givebutter

🌎 Worked with small organizations entire career

🎭 Sang at the Apollo Theatre

LinkedIn: /floydjones3�Email: floyd@givebutter.com

Host, Floyd Jones 👋

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Check out our Giving Tuesday Playbook!

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Submit to Givebutter Gives Back!

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Main takeaways:

🎨 Add a creative twist to your campaign

🪞 Be transparent

🎬 Lead with video & digital storytelling

🔂 The power of recurring donations is long lasting

Watch the recording →�

Resources from our Giving Tuesday Playbook:�📣 Campaign Planning�🎥 Video & LiveStreaming

🔥 RAPID FIRE RECAP: Webinar #1

Heard success stories

from changemakers about their 2020 Giving Tuesday campaigns!

FLOYD: Maybe you've been planning for Giving Tuesday for months or maybe you haven't started yet. No matter where you are on your journey, we want to recap the most valuable takeaways from our first two Giving Tuesday webinars to help you make this you're best Giving Tuesday ever!

We featured some of the top campaigns from Giving Tuesday last year and what you can learn from each of them. The top takeaways from that webinar we encourage others to learn from are:

Add a creative twist to your campaign. For example, the organization Just Do Something did this by asking for donations of $36 on Giving Tuesday to celebrate their 36th anniversary. You can do something similar, use a match gift, highlight your monthly giving program, or come up with a new hook!

Be transparent about what donors’ contributions will provide: You can do this by customizing your donation amounts or sharing details on what contributions support in follow up messaging

Share your mission using video and digital storytelling: It’s crucial to lead with video and have well-designed assets to go along with your campaign!

The power of recurring donations: The average recurring donor will give 42% more in one year than those who give one-time gifts!

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Main takeaways:

🎨 Customize your page

📣 Update your supporters

👫 Try peer-to-peer fundraising

⛰ Use momentum from Giving Tuesday to launch your year-end campaign

Watch the recording →�

Resources from our Giving Tuesday Playbook:�🏆 Peer-to-Peer Success�📤 Email Strategies

🔥 RAPID FIRE RECAP: Webinar #2

Provided live feedback

to changemakers for their 2021 Giving Tuesday campaigns!

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Beyond Giving Tuesday

🏆 Top tips for making the most out of your Giving Tuesday success long after November 30th!

Resources from our Giving Tuesday Playbook:�✨ Gain New Donors�🔄 Donor Retention

🌟 TODAY: Webinar #3

Use Giving Tuesday

As a launch pad for relationship building for a successful end of year and beyond!

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👋 Co-Leader at ImaginePod

🌎 ImaginePod coaches impact-minded teams to raise donations + revenue + advocacy through cutting edge marketing funnels and social media advertising.

✨ Abigail is a creative visionary, entrepreneur, and mom. She loves teaching French and West African culture to her kids.

Expert Panelist, Abigail Ahoude 🌟

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Accessibility + Empowerment

We make agency-level �growth marketing tactics accessible to EVERYONE with social purpose!

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Clients ImaginePod has worked with

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Top Tips for BEYOND Giving Tuesday!

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📆 Don’t wait until December 1st

Craft your follow up plan ahead of time

Thank donors in a timely manner
Personalize your message
Choose your next call to action
Pick a creative way to say thank you

Donors who receive a thank-you message within 48 hours are 4 times more likely to give again.

Put in the chat some ways that you say thank you!

Donors who receive a thank-you message within 48 hours are 4 times more likely to give again.

TIP

#1

ABIGAIL�Thank donors in a timely manner: It’s important to make those who invested time and money into your mission to feel special. Don’t delay your message of gratitude - it’s best to send a big THANK YOU within a couple of days to all donors.

Personalize your follow-up message: Because this is where people feel heard + seen and are ready to keep supporting your work. Have your message have the feel it’s from a person to a person (use first names, have it come from someone rather than the organization)

Choose your next call to action: As your campaign wraps up, your messaging should include information about upcoming events, resources to educate your supporters about your mission, and ways to get involved. We want to turn first time donors into loyal supporters!��Pick a creative way to say thank you: Send a thank you video to your campaign supporters, send handwritten messages or thank you cards, make thank you calls, or thank donors via livestream�**Share some ideas on ways to say thank you in the chat!

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📆 Don’t wait until December 1st

Customize your auto thank you message

Add hyperlinks, photos, and calls to action in your automated message to your campaign supporters

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📆 Don’t wait until December 1st

Message supporters using Engage

Schedule personalized emails, texts, videos, and more! Use the first name custom field to personalize your email messages:

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✊ Share your campaign’s impact

Keep your supporters in the loop

Share milestones and updates
Let supporters know what your campaign’s success means for the future of your mission

TIP

#2

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✊ Share your campaign’s impact

Use campaign updates

Update supporters through your supporter feed or direct messaging via email or text

Add videos, photos, or Canva designs �to your campaign update messages →

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📈 Analyze your data

Track trends and create segments

Better understand who is in your community and their giving trends �

Segment your audience

Fundraiser activity
Biggest donations

Nearly 31% of annual giving occurs in December. Tracking your Giving Tuesday data can set you up for a successful year-end campaign!

New donors
Average donation size

TIP

#3

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📈 Analyze your data

Filter contacts then save your segments

Ahead of Giving Tuesday, create filters to track different types of donors

This way, you can send catered messaging to people based off of their giving history or other demographics

�

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💛 Invite supporters into your community

Share ways to get involved other than donating money

Promote your:

Volunteer program
Upcoming events
Leadership council
In-kind needs
Social media accounts
Advocacy opportunities

79% of volunteers also donate to the organization they volunteer for

TIP

#4

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📧 Start a welcome email series

Keep people engaged over time

Map out a cadence calendar
Each email can share more about particular issues, stories, or programs
Send different messages from key people in your community

63% of Giving Tuesday donors only give on Giving Tuesday. Create a follow-up strategy to make new donors a lasting part of your community!

TIP

#5

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Giving via Email Campaigns

According to M + R Benchmarks ...

“Most email metrics — including open rates, click-through rates, response rates, and page completion rates — went up in 2020.”
There was a 41% increase in the average response rate for fundraising emails in 2020.
“For every 1,000 fundraising messages sent, nonprofits raised $78. This marks a 35% increase over 2019.”
“... the Hunger and Poverty sector was an extreme outlier...” raising “$871 for every 1,000 fundraising emails sent, a 243% increase.”

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Why Build Your Email List?

It’s an asset that you actually own!

Build relationships with your audience year-round, cultivating for key fundraising moments

The highest conversions still tend to come from email ... more than organic or paid social media “calls to action”

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Have Social Flow to Email

Use social media and other channels → to build your email list …

your own asset!

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Why Use Quiz Funnels?

It’s an automated way to cultivate relationships!

Automated way to transform a cold lead into donors FAST
Gives you personalized data about your email contacts that you would otherwise NEVER know about them
Allows you to share how their results relate to your social cause and why they should care
It’s a gamified journey of transformation, focused on THEM, not you, that has inherent virality and joy
It’s the easiest way to get people to take action around heavy social causes

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AbilityPath Case Study

A quiz currently running!

Niche: Fundraising�Goal: List growth to cultivate donors

70% completion rate
36% in children bucket, 33% adults, 19% schools, 12% employment
7-part email series to cultivate
A donation call to action

Result = Ready for Giving Tuesday!

ABIGAIL

This is a quiz funnel that we are actually running right now for our client that is working to increase inclusivity in the Silicon Valley for people with developmental disabilities.

When we first launched their quiz funnel, we were able to help them start getting donations from cold leads within a few days at $10 to $25 dollar amounts from people who had never heard of them before!

We are now in the 2nd iteration of this funnel and have just received a donation in the amount of $200 through this funnel, which is the largest amount we’ve seen given to date and is super exciting for the client.

This is how you cultivate relationships with new people, learn about them, and continue to send them great content around their quiz results while your team is focused on other important things… like implementing programs, running ads, preparing for fundraising campaigns, and sleeping!

This is proof that actually cant automate the process of getting people to support social causes.

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New quiz opt-ins in first week of re-launch

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🧰 From your toolbelt:

Quiz funnels for fundraising

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Live Q&A 🤗

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www.Givebutter.com/Experts

Work with an Expert

Abigail Ahoude: Work with her!

abigail@imaginepod.com

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Important Giving Tuesday reminders 😃

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Important reminders 💡

Submit your GT campaign. Givebutter is donating $50k on Giving Tuesday to verified nonprofits! Submit your Giving Tuesday campaign and your nonprofit could be selected to receive a $5k donation from Givebutter on the big day!

Fill out our webinar feedback survey. We want to hear from you! What did you find helpful about our Giving Tuesday webinar series and what did you think could have helped you more?

�

Check out the Giving Tuesday playbook. There’s still time to use our vast amount of Giving Tuesday resources for your success! Check out our playbook TODAY!

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Join our Facebook Group: Givebutter Fam

Thank you 💛