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Thrival Plan

What is the “Thrival Plan”?

The Thrival Plan is a free guide and an optional zero obligation strategy session with a trusted digital strategist from Excite Media, designed to help you ideate and prepare for the upcoming weeks and beyond.

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This plan will help you:

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• Consider the unique challenges that you may face in your industry.�
• Leverage our insights and expertise to help you maximise your marketing efforts and minimise negative impact to your business.�
• Develop a roadmap of action items and prioritise �them according to what will have the most impact �on your business.

Tools & Resources

Here are some of the tools and resources that we recommend considering for your business.

Hello Bar

This tool can be used to add a quick notice bar to the top of your website.

Tawk.to Live Chat

This is a free service that allows you to run a Live Chat window on your website.

OptinMonster

Easily create visually stunning offers and important notices on your website.

For your website...

Google Hangouts

Hangouts quickly allows you and your whole team to have remote meetings.

Slack

Next level instant messaging app for businesses to communicate and share.

For remote work internal communications...

Jing

Allows you to effortlessly take snaps or videos of your screen and share them.

Zoom

Host online conferences and webinars for your customers or potential customers.

For remote client communications...

Google Hangouts

Allows you to quickly setup remote face to face meetings with your clients.

Google Drive

Quickly and easily store and access files that your whole team needs.

Tools & Resources

Here are some of the tools and resources that we recommend considering for your business.

Calendly

Free online appointment scheduling tool so customers can book meetings.

Facebook Groups

Create a private support/advice group for your customers or join one for yourself.

Video Tours & Demo’s

Use your smartphone to create personalised tours/demos for prospects.

Other considerations...

Facebook Small Business Grants Program

Facebook is offering $100M in cash grants and ad credits for up to 30,000 eligible small businesses in over 30 countries where they operate. More details will be shared as they become available.

SIGN UP FOR UPDATES

Business Thrival Mastermind Facebook Group

Excite Media has taken the initiative for its clients and any Australian business owners to find a space for local small business direction.

JOIN THE FACEBOOK GROUP

Google “Free Ad Credits” for Small Business Program

Google are giving SMBs worldwide $340 million in ad credits, which can be used at any point until the end of 2020 across our Google Ads platforms.

LEARN MORE

Tools & Resources: Things to Consider

To help you cover all angles, here’s some quick questions to ask yourself in regards to Tools & Resources.

What tools do you have in place to support remote work with your team?

What tools could you use to help remote communication with clients and prospects?

What tools can you use to service customers, provide consultations, product demonstrations remotely?

How can you turn your “in-person” service into a “remote” service so prospects can still work with you?

Have you considered running a webinar or producing a video to update your clients and offer value?

What tools & resources do you think would be valuable to your own clients and prospects?

Should your sales team start manning a Live Chat on your website to engage with potential customers?

Should your customer service team start using Live Chat to help support your existing customers?

Tools & Resources: Action Plan

Let’s plan! List up to ten next steps relating to Tools & Resources and prioritise using the “I.C.E” scoring.

Impact: How much impact will this have on your business/marketing efforts?

Confidence: How confident are you that it’ll work? This is just as a guide, you might be wrong!

Ease: How easy is it to setup and implement? Don’t forget to include any internal processes/changes that’ll need to be considered.

Here’s some ideas to consider to make the most of your PPC strategy over the coming weeks.

Advertising Spend Review

We can audit your current ad spend and reallocate budget into the most effective areas for the short term.

If you need to reduce your ad spend to help reduce costs, we can trim budgets from the lowest performing areas of your campaign.

If you want to increase your ad spend to capitalise on cheaper clicks, we can provide a revised budget allocation for the best value.

Other Considerations

If your customers aren’t in buy mode right now, what other value can you offer and promote to ensure they choose your business when the time is right? (i.e. nurturing relationships now to generate new sales later)

Do your campaign goals need to adapt to your market’s new online behaviours? (e.g. Switching to list building & nurturing, or pushing harder on short term lead generation etc)

What other advertising channels could you start reaching with your advertising budget? There may be cheap opportunities for capturing more awareness and attention (e.g. Google Display Network).

What new campaigns could you consider to help drive more awareness, opt-ins for valued content/guides, or leads into your business in the short term?

What new “audiences” should you create from website visitors or existing customer lists to re-target ads to (in the short and long term)? Can you target ads to current customers with an upgrade offer?

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Should existing ads have the copy updated, specific offers mentioned, demonstrating empathy and understanding relating to the current situation?

Pay-Per-Click Ads: Things to Consider

Pay-Per-Click Ads: Action Plan

Let’s plan! List up to ten next steps relating to Pay-Per-Click Advertising and prioritise using the “I.C.E” scoring.

Impact: How much impact will this have on your business/marketing efforts?

Confidence: How confident are you that it’ll work? This is just as a guide, you might be wrong!

Ease: How easy is it to setup and implement? Don’t forget to include any internal processes/changes that’ll need to be considered.

Search Engine Optimisation: Things to Consider

To help you cover all angles, here’s some quick questions to ask yourself in regards to Search Engine Optimisation.

Is your Google My Business listing accurate and are you regularly posting updates relating to operational changes, new processes, new offers or products?

Should you consider switching your focus to “off site” SEO activities (such as link building) to help boost domain ranking while links are cheap/undervalued?

Have you considered writing some new content, thought-pieces, helpful guides, FAQs or useful information for your market on your blog? This could help your SEO efforts and can generate “good will” and sharing of your content, providing new sales opportunities.

During this potential quieter period, have you considered revamping and updating outdated website content or blog articles that already yield a good level of traffic and attention? Fresh and updated content can be heavily favoured by Google.

If your preference is to slow down/reduce your SEO activity, have you considered reallocating the management spend over to other shorter term sales generating strategies, such as PPC advertising management and new lead/sales generating landing pages?

If your preference is to speed up/increase your SEO activity, what additional management budget could you consider investing over the next 90 days? Should this additional budget be put towards a content development plan while your competitors slow down?

Search Engine Optimisation: Action Plan

Let’s plan! List up to ten next steps relating to Search Engine Optimisation and prioritise using the “I.C.E” scoring.

Impact: How much impact will this have on your business/marketing efforts?

Confidence: How confident are you that it’ll work? This is just as a guide, you might be wrong!

Ease: How easy is it to setup and implement? Don’t forget to include any internal processes/changes that’ll need to be considered.

Website Updates: Things to Consider

To help you cover all angles, here’s some quick questions to ask yourself in regards to your Website.

Have you considered your website security (SSL encryption, regular backups, WordPress updates etc) to ensure you’re protected from hacking and potential downtime of your site during this period?

Does website content need to be reviewed and updated in preparation for the changes required in your business operations, how new customers will be onboarded (the process) and what is offered to them?

Do you have a page/article on your website relating to your “Company update on Coronavirus” to reassure customers and prospects, which could be linked to from a sitewide special notice?

Would it be beneficial to break down the new process of how you’ll be helping new customers remotely/over the phone/via video calls?

Should you consider a new design, contact forms and more informative/empathetic and reassuring copywriting for your key call-to-action pages? For example, a revised page for booking a consultation, appointment, or product demonstration to clarify the process and help persuade more people to engage with your team?

Could now be the perfect time to start working on a refreshed website design and development (or migration to WordPress), so you’re in a much stronger position of growth once the market recovers? Optimising your website conversion rate is one of the most valuable digital strategies for consistent growth.

Website Updates: Action Plan

Let’s plan! List up to ten next steps relating to your Website and prioritise using the “I.C.E” scoring.

Impact: How much impact will this have on your business/marketing efforts?

Confidence: How confident are you that it’ll work? This is just as a guide, you might be wrong!

Ease: How easy is it to setup and implement? Don’t forget to include any internal processes/changes that’ll need to be considered.

Email Marketing & Comms: Things to Consider

To help you cover all angles, here’s some quick questions to ask yourself in regards to your Email Marketing & Comms.

Have you considered sending your existing customers an official update on how you plan to operate during the coronavirus outbreak?

Would you benefit from using an email marketing platform to deliver regular updates or special offers to your customer and prospect list? Or using it to build a new mailing list?

Do you need help with a new email signature template for your team (or an update on your existing email signature) with special information/notices about your company changes/updates?

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Do you need help designing and developing a new email template or flyer for marketing, promotions and company updates?

Should you consider a new plan to deliver value regularly (such as content, help & advice) and/or lead nurturing sequences?

Are there any special offers, events, deals, upgrades, cross-sells or new products that you would like to market to your customers during this time?

Have you considered setting up a special mailbox for specific client emergencies or urgent support and customer service? (Such as emergencies@)

Do you have existing email marketing promotions scheduled, or ongoing nurture sequences that should be updated?

Email Marketing & Comms: Action Plan

Let’s plan! List up to ten next steps relating to your Email Marketing/Comms and prioritise using the “I.C.E” scoring.

Impact: How much impact will this have on your business/marketing efforts?

Confidence: How confident are you that it’ll work? This is just as a guide, you might be wrong!

Ease: How easy is it to setup and implement? Don’t forget to include any internal processes/changes that’ll need to be considered.

Financial Impact: Things to Consider

To help you cover all angles, here’s some quick questions to ask yourself in regards to your Financial situation.

Do you need some financial help by way of extended payment terms or payment plans? Talk to your agency about what they could do to help.

Should you consider having your agency audit your existing ad spend and management fees to see if there are areas they could trim or reallocate spend for the short term?

Have you considered what you can offer your own customers by way of payment terms, discounts and added value to ensure they are able to purchase your products/services in the short term?

Have you made a decision on how your business will choose to respond to the current situation? (e.g. “now is the time to expand marketing and sales efforts” vs. “now is the time to cut costs and slow down”).

Have you considered capitalising on the predicted decrease in pay-per-click costs to acquire more visitors to your website while competitors pause campaigns?

Excite Media are helping our clients in every way we can. If you are currently under financial strain, but need some marketing help, please consider talking to our team about potential payment plan options.

Financial Impact: Action Plan

Let’s plan! List up to ten next steps relating to your Financial Impact and prioritise using the “I.C.E” scoring.

Impact: How much impact will this have on your business/marketing efforts?

Confidence: How confident are you that it’ll work? This is just as a guide, you might be wrong!

Ease: How easy is it to setup and implement? Don’t forget to include any internal processes/changes that’ll need to be considered.

Business Operations: Things to Consider

To help you cover all angles, here’s some quick questions to ask yourself in regards to your Business Operations.

Have you considered how you could offer your products and services to your customers remotely to help ensure their safety and offer convenience?

Should your digital agency re-prioritise your existing digital marketing activities and projects to suit your revised goals/objectives in the short term?

Have you considered a content plan for your new and existing customers to keep them up-to-date with operational changes?

Do you need advice on setting up remote work arrangements with your team?

Do you need help setting up and using the relevant tools to provide online appointments, consultations, product demonstrations to your customers?

Have you considered how you could offer some kind of delivery options or online solutions for customers who don’t want to visit your location?

What could you cross-promote or upsell to existing customers to help with revenue/cash flow in the short term?

Are there other companies you can partner with to help offer new solutions/services/products to your customers and generate referrals from?

Business Operations: Action Plan

Let’s plan! List up to ten next steps relating to your Business Operations and prioritise using the “I.C.E” scoring.

Impact: How much impact will this have on your business/marketing efforts?

Confidence: How confident are you that it’ll work? This is just as a guide, you might be wrong!

Ease: How easy is it to setup and implement? Don’t forget to include any internal processes/changes that’ll need to be considered.

For best results, this Thrival Plan should be used in a collaborative process with yourself and a Digital Strategist.

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Excite Media are offering a free 30-minute online Thrival Planning Session to help you develop a roadmap for your business over the coming weeks.

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There is absolutely no-obligation to work with us, so we urge you to take full advantage of this offer. We just might have an idea that helps your business through these uncertain times!

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To claim this limited offer, please choose an available time slot in the calendar 👈

Free, no-obligation Strategy

Session with Excite Media

CLAIM YOUR SESSION