PRACTICE �SESSION 2

Part 1: Create the Archetype Table

Hypothesize your most attractive customer archetype(s) based on your 5-10 conversations

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Part 2: Craft your POV (first) and simple elevator pitch statement(s)

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Part 3: 5 More Documented Interviews

• Minimum of 5 questions asked to target segments
• Review Interview Best Practices
• Look for patterns or ah-has
• Consider a pivot. How has your thinking changed after talking to customers?

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CREATE YOUR ARCHETYPES�

What information matters for breaking down your customer segments?

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Demographic Information:

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*Add your customer archetypes

Team:

POINT OF VIEW (P.O.V.) STATEMENT

Frustrated people who have accumulated heavy jars of loose change

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An easy way to convert the coins to convenient paper currency

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Greedy banks no longer count and deposit coins unless they are counted and stuffed into little paper wrappers

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NEED

BECAUSE

Fill in your statement here:

(descriptor) people who have (visual of pain or circumstance)

NEED

A (descriptor) way to (achieve a certain outcome)

BECAUSE

(Substitute or competitor) cannot (offer value proposition/ never offered value) because (reason)

Example:

*Add your statement

Team:

SIMPLE ELEVATOR PITCH

We sell (product, service) to (customer segment descriptor) who (have this problem) and struggle because (biggest pain point).

Our solution will solve (this pain point) by (value proposition).

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Example:

We sell electric trucks to environmentally-minded outdoorsmen who need the capabilities of a truck without damaging the environment and struggle because the only electric vehicles available today are not built for off-roading.

Our solution will solve this lack of electric off-road vehicles by creating an efficient yet high-performance truck.

Fill in your pitch here:

*Add your pitch

Team:

INTERVIEW UPDATES: VV 1.0�SESSION 2

Questions Asked:

5. �

Surprised to Learn:

• �

Key Takeaways:

• �

What will you do differently for the next interview?

Team: �

People Interviewed:

5

*Conduct 5 interviews and complete this template

SESSION 2 OPTIONAL RESOURCES:

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Video - Clayton Christensen "When thinking about the problem you're solving, another great way to look at it is "What job do your customers need done?"

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PDF – Business Model Canvas Blank (Printable)

Venture Validator Resource Page

ARCHETYPES�

Unique Need:

Coins are bulky, heavy in your pocket or purse and a pain to carry around.

Demographic Information:

• Age
• Income
• Job
• Marital Status
• Parental Status

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*Example