Ethos, Pathos, and Logos

How do you get what you want?

¿Cómo consigues lo que quieres?

Ethos, Pathos, Logos

Close your eyes. Think about the last time you had to ask someone for something you REALLY wanted. What did you do? What did you say? How did you behave?

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Cierra tus ojos. Piense en la última vez que tuvo que pedirle a alguien algo que REALMENTE deseaba. ¿Qué hiciste? ¿Qué dijiste? ¿Cómo te comportaste?

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Ethos, Pathos, Logos

In other words...HOW TO GET WHAT YOU WANT, WIN ARGUMENTS, GET MONEY, GAIN POWER, AND BE SUCCESSFUL!!!!

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En otras palabras ... ¡CÓMO OBTENER LO QUE QUIERES, GANAR ARGUMENTOS, OBTENER DINERO, GANAR PODER Y SER EXITOSO!

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Ethos, Pathos, Logos...Is that even English?/¿Eso es incluso inglés?

NOPE! It’s GREEK! Ethos, Pathos, Logos are GREEK words that we use in ENGLISH to mean the following.../¡NO! ¡Es GRIEGO! Ethos, Pathos, Logos son palabras GRIEGAS que usamos en INGLÉS para significar lo siguiente …

Ethos = ETHICS (Your Character and How You CAN Be Trusted)

ÉTICA (Su carácter y cómo se puede confiar en usted)

“You should believe me because of all the knowledge and experience I have.”

"Deberías creerme por todo el conocimiento y la experiencia que tengo".

Ethos, Pathos, Logos...Is that even English?/¿Eso es incluso inglés?

NOPE! It’s GREEK! Ethos, Pathos, Logos are GREEK words that we use in ENGLISH to mean the following.../¡NO! ¡Es GRIEGO! Ethos, Pathos, Logos son palabras GRIEGAS que usamos en INGLÉS para significar lo siguiente …

Pathos = FEELINGS / Sentimientos

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“You should believe me or I will make you feel guilty or sad if you do not.”

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"Deberías creerme o te haré sentir culpable o triste si no lo haces".

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Ethos, Pathos, Logos...Is that even English?/¿Eso es incluso inglés?

NOPE! It’s GREEK! Ethos, Pathos, Logos are GREEK words that we use in ENGLISH to mean the following.../¡NO! ¡Es GRIEGO! Ethos, Pathos, Logos son palabras GRIEGAS que usamos en INGLÉS para significar lo siguiente …

Logos = Logic/Reason / Lógica/Razón

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“You should believe me and here are the specific researched reasons why…”

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"Deberías creerme y estas son las razones específicas investigadas por las que ..."

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The Persuasion Game / El juego de la persuasión

You need to know how to play the PERSUASION GAME to WIN your audience over with ETHOS, PATHOS, or LOGOS. / Necesitas saber cómo jugar EL JUEGO DE LA PERSUASIÓN para GANAR a tu audiencia con ETHOS, PATHOS o LOGOS.

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Learning Target: I can practice identifying ethos, pathos, and logos in order to then decide HOW I will try to persuade my audience with my Food Problems and Solutions Web Page Design.

Objetivo de aprendizaje: Puedo practicar la identificación de valores, patetismo y logotipos para luego decidir CÓMO intentaré persuadir a mi audiencia con el diseño de mi página web sobre problemas y soluciones alimentarias.

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The Persuasion Game / El juego de la persuasión

Directions / Direcciones:

1. We will watch some commercials that are trying to persuade you to do something. / Veremos algunos comerciales que intentan persuadirlo para que haga algo.
2. As we watch, try to decide if the commercials are using ETHOS, PATHOS, or LOGOS to persuade you. / Mientras miramos, intente decidir si los comerciales utilizan ETHOS, PATHOS o LOGOS para persuadirlo.
3. We will vote to see what persuasion the class believes is used in the commercial. / Votaremos para ver qué tipo de persuasión cree la clase que se usa en el comercial.
4. Lastly, we will discuss details from the commercial that show how the commercial is persuading you. / Por último, discutiremos los detalles del comercial que muestran cómo el comercial lo está persuadiendo.

Example #1: Anti-smoking Commercial

Ejemplo #1: Comercial antitabaco

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How does this commercial PERSUADE you?

¿Cómo te persuade este comercial?

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Example #2: Smoking Advice

Ejemplo #2: consejos para fumar

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How does this commercial PERSUADE you?

¿Cómo te persuade este comercial?

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Example #3: Your Child Can Learn

Ejemplo # 3: Su hijo puede aprender

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How does this commercial PERSUADE you?

¿Cómo te persuade este comercial?

Example #4: You Can’t Stop Us

Ejemplo #4: No puedes detenernos

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How does this commercial PERSUADE you?

¿Cómo te persuade este comercial?

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Ethos, Pathos, Logos in Sentences

Ethos, Pathos, Logos en oraciones

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• "As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."

ETHOS (Experience and Knowledge / Experiencia y conocimiento)

• "Our expertise in roofing contracting is evidenced not only by our 50 years in the business and our staff of qualified technicians, but in the decades of satisfied customers who have come to expect nothing but the best."

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Ethos, Pathos, Logos in Sentences

Ethos, Pathos, Logos en oraciones

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• "Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and shut."

LOGOS (Research, Facts, Numbers / Investigación, hechos, números)

• "Research compiled by analysts from NASA, as well as organizations from five other nations with space programs, suggests that a moon colony is viable with international support."

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Ethos, Pathos, Logos in Sentences

Ethos, Pathos, Logos en oraciones

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• "Don't be the last person on the block to have their lawn treated - you don't want to be the laughing stock of your community!"

PATHOS (Makes you feel emotional / Te hace sentir emocional)

• "You will never be satisfied in life if you don't seize this opportunity. Do you want to live the rest of your years yearning to know what would have happened if you just jumped when you had the chance?"

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Persuading About Food / Persuadir sobre la comida

According to Michael Pollan, author of The Omnivore’s Dilemma, Americans are living on corn and this is a problem for the future of our food.

Persuading About Food / Persuadir sobre la comida

“An American born in 2000 has a 1 in 3 chance of developing diabetes in his lifetime,” says Michael Pollan, and if these numbers do not change many young people could be sick in the United States because of what they eat.

Persuading About Food / Persuadir sobre la comida

Cows, pigs and chickens are kept in disgusting, smelly, small spaces where they stand or walk around in their own poop and then are killed just so we can eat them.

Ticket Out the Door / Entrada por la puerta

Learning Target: I can practice identifying ethos, pathos, and logos in order to then decide HOW I will try to persuade my audience with my Food Problems and Solutions Web Page Design.

Objetivo de aprendizaje: Puedo practicar la identificación de valores, patetismo y logotipos para luego decidir CÓMO intentará persuadir a mi audiencia con el diseño de mi página web sobre problemas y soluciones alimentarias.

Ticket Out the Door / Entrada por la puerta

Google Form - How will you try to persuade people with your Food Problems and Solutions information on the Web Page you will create? Ethos, Pathos, Logos? Will you use Ethos (experience and knowledge? Will you use Pathos (make people feel emotional)? Or will you use Logos (research, facts, and numbers)?

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Formulario de Google: ¿Cómo intentará persuadir a las personas con su información sobre problemas y soluciones alimentarias en la página web que creará? Ethos, Pathos, Logos? ¿Usarás Ethos (experiencia y conocimiento? ¿Usarás Pathos (hacer que la gente se sienta emocional)? ¿O usarás Logos (investigación, hechos y números)?

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