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I • THE HERO

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I • POSITIONING

I help small local business owners do manage their social media so they can get their time back and focus on running the business.

SOCIAL MEDIA MANAGER

BASED IN

Tagaytay City, Philippines

TIME ZONE

(PHT)-UTC+08:00

AVAILABLE

15-20 hr/ Week

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WHAT'S INSIDE

Table of Contents.

The Hero

Who you are. Who you serve. What you deliver.

About Me

Your story in three short beats.

III

Services

What you do, framed as outcomes.

Tools

The platforms you work in fluently.

Process

How working with you actually feels.

Case Study One

A real or sample project, told in three parts.

VII

Case Study Two

A second project that shows your range.

VIII

My Works

The visuals that will hook audience

Testimonials

What the people you've worked with say.

Packages

Three ways to work together. Three price points.

Why Me

What no other freelancer brings to the table.

XII

Contact

How clients can book a discovery call.

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II • ABOUT ME

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About me.

I'm a Social Media Manager who turns brands into conversations people actually want to join. I handle the content, the calendar, and the chaos, so you can focus on running your business.

3 years of managing social media taught me that consistency beats virality every time. That's why I help brands build steady, engaged communities instead of chasing one-off viral moments.

When you hire me, you get a partner who responds to your messages within two hours during the workday, delivers your monthly content calendar a week before it goes live, and ensures your brand never misses a trending moment or an incoming lead in the DMs. .

QUICK FACTS

Years of experience

3 years

English proficiency

Fluent / Native

Languages

English, Filipino

Primary work style

Hybrid

The person the Behind the Work

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III • SERVICES

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What I deliver.

A PRESENCE THAT RUNS ACROSS EVERY PLATFORM

Multiple accounts managed in sync, so your brand shows up consistent everywhere.

A CALENDAR THAT'S NEVER EMPTY

Content planned weeks ahead with a strategy behind every post, not just filler.

WORDS THAT SOUND LIKE YOU, NOT A ROBOT

Copy written to match your voice and actually get read.

CONTENT THAT STOPS THE SCROLL

Visuals and posts created to grab attention in the first two seconds.

GROWTH YOU CAN SEE

Analytics tracked and optimized so every post works harder than the last.

REELS THAT FEEL NATIVE, NOT STIFF

Short-form video edited for TikTok and Reels in the style that platform rewards

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III • SERVICES

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What I deliver.

NUMBERS YOU CAN ACTUALLY SEE

Data entered and organized so decisions are based on facts, not guesses.

DMs THAT DON'T GO COLD

Inbox managed and responded to, so leads and customers never feel ignored.

VISUALS THAT LOOK PRO, NOT DIY

Graphics designed and branded consistently, so every post looks like it belongs on a real feed

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IV • TOOLS

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Tools I work in.

Claude AI

AI & AUTOMATION

Gemini AI

PRODUCTIVITY

Microsoft 365

Calendly

Zoom

Discord

Grammarly AI

Perplexity AI

Chat GPT

Google analytics

Google Workspace

Google Meet

COMMUNICATION

Slacks

PROJECT MANAGEMENT

Notion

Metricool

Meta business Suite

Tiktok

Facebook

Instagram

Twitter X

LastPass

DESIGN/SOCIAL MEDIA

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V • PROCESS

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How we'll work.

The 4-Stage Onboarding:

Discovery

A 30-minute call booked through my link to map out your brand voice, current Instagram/Facebook/LinkedIn/TikTok presence, and what "success" actually means to you — more leads, more engagement, more consistency, whatever it is. I'll also do a quick audit of your last 3 months of content so I walk in already knowing what's working. Once we agree on the right package, I send a Welcome Packet outlining the full process and timeline — so there's no confusion later about why posting doesn't start on day one.

Setup

MARKET RESEARCH This is the step most agencies skip, and I won't. Within the second week, I manually research your business, your competitors, and your audience — reading threads, articles, and comment sections to understand their real emotions, interests, and problems. This isn't a template; it's the foundation everything else gets built on. I'll send a welcome message on WhatsApp confirming our rhythm: weekly batches, quick check-ins as needed, and a shared thread for anything needing a paper trail (contracts, invoices, brand assets).

Execution

Using the research, I build your content pillars and draft content ideas first — these go to you for approval before any filming happens, every Friday for the following week. Once approved, content is filmed, edited, and posts go live on the agreed schedule (typically daily on IG/Facebook/TikTok, 3x/week on LinkedIn). Anything time-sensitive gets a same-day WhatsApp message — no waiting for the weekly batch.

Reporting

Every end of the month, you get a WhatsApp message recapping last week's posts, key metrics, and what's planned for the week ahead. End of month, we hop on a quick call to zoom out — what's working, what to double down on, and any pivots needed. No digging through dashboards.

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VI • CASE STUDY ONE

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CASE STUDY • 01

How I Helped a Food Business Go From Low Reach to 20+ Daily Customers Through Social Media

CLIENT

Food & Beverage

DURATION

1 month

PROBLEM

Our posts were getting minimal reach, with engagement stuck well below what the content deserved. Without a data-backed content strategy, we were posting on instinct instead of what our audience actually responded to.

SOLUTION

I spent a month conducting in-depth market research — analyzing competitor content, audience behavior, and platform trends to identify what was actually driving engagement in our niche. From there, I rebuilt our content and posting strategy around those insights, refining messaging, formats, and timing to match audience intent.

ignored.

RESULT

Within weeks, our social media presence translated directly into foot traffic — we went from inconsistent sales to 20+ daily customers driven by our online visibility. The research-first approach turned our accounts from a guessing game into a reliable sales channel.

“

i saw your post on social media, so i got curious and came straight over! - Arlene/Costumer

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VII • CASE STUDY TWO

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CASE STUDY • 02

What happens when a bakery finally shows up online.

PROBLEM

When I started, the account had 200 followers and basically sat there — the kind of page people check after they already know about the bakery, not one that brings anyone new in. Posting was inconsistent, there was no real content plan, and growth had flatlined.

SOLUTION

I pushed hard into Reels, since that's where the audience actually was and where the algorithm was giving the most reach. That meant a real shift — trading the occasional static post for a steady drumbeat of short video: product shots, behind-the-scenes moments, the everyday energy of the shop. Every Reel was built around a hook in the first two seconds and paced to keep people watching, not just documenting the day. Honestly, showing up consistently mattered more than making everything look perfect.

RESULT

Followers went from 200 to over 2,000 in 8 weeks — a 10x jump, almost entirely from Reels. More importantly, the page stopped being a static business card and started actually bringing people in, which set up the multi-location push that came after.

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VIII • My Works

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Projects & Sample Work

A curated selection of work samples showcasing my skills in design, organization

and content creation

Food Ad Poster Design

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VIII • My Works

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Thumbnail

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VIII • My Works

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Posters

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VIII • My Works

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Posters

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VIII • My Works

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Carousel

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VIII • My Works

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Content

Dashboard

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IXI • RESULTS

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By the numbers.

16+

HOURS SAVED WEEKLY

Time back in your schedule, every single week

50+

PREMIUM DESIGN DELIVERED

Polished, ready-to-post creative work

25%

FOLLOWER GROWTH

Real audience gains from consistent content

15+

TOOLS MASTERED

Across design, dev & creative workflows

YEARS OF PRACTICE

In creative & digital work

100%

COMMITMENT TO YOUR GROWTH

Every project treated like it's our own

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IX • TESTIMONIALS

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In their words.

“

"Within weeks we saw real growth we could point to. Communication was clear, turnaround was fast, and the quality never dropped. Truly excellent partners."

PHOTO

Arlene Co

Area Manager, Food & Beverage

“

"Honestly, I expected a slow ramp-up since this was new to Marcelino — but he exceeded every expectation. 80% of our sales came directly from the social media he handled."

Jennifer Manimtim Ramos

Mentor, DepED

“

"I found the shop through their Facebook page — the product visuals were so beautiful, they pulled me in right away. That's what made me visit and buy."

PHOTO

Arlene Cassis

Costumer

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IX • TESTIMONIALS

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X • PACKAGES

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Three ways to work together.

→v+

STARTER

Starting from

$600.00

/ month

Best for: short engagement, trials, smaller brand testing the waters.

INCLUDES

→

3x posting or 12 / month

→

Instagram Platform/ Facebook Platform

→

Image & Video Editing (you’ll provide Images and Footages)

→

Reposting thru stories

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XI • WHY ME

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Why work with me.

TIMEZONE

Based in the Philippines, my hours overlap with US Pacific and Eastern mornings, UK afternoons, and Australian mornings — so content gets scheduled, posts go live, and comments get answered while you sleep. Your community never goes quiet.

ENGLISH PROFICIENCY

Fluent, C2-level English across all client communication, caption writing, and content strategy docs. Every deliverable — from post copy to reports — is client-ready with zero language gap

EXPERIENCE & CONTEXT

3+ years managing social accounts end-to-end, with 15+ tools mastered across design, scheduling, and analytics, and 50+ premium designs delivered for brands targeting Filipino audiences. That range means you're not hiring a poster — you're hiring someone who can design the asset, write the caption, and read the metrics behind it.

VALUE OF YOUR RATE

You get a social media manager who saves you 16+ hours a week and brings 100% commitment to your growth — full-stack design, copy, strategy, and analytics — at a rate that lets you reinvest the savings into ad spend or other growth channels. That's senior-level output without the senior-level overhead.

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XII • CONTACT

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Let's talk.

Tell me what you're working on — I'll tell you exactly how I can help. No pressure, no sales pitch, just a real conversation about your goals

BOOK A DISCOVERY CALL →

OR REACH OUT DIRECTLY

marcelino.nistal.va@gmail.com

www.linkedin.com/in/SocialmediamanagerSocialmediastrategist

+63 927 625 1410

[Working hours: Sat-Fri, 9am-6pm PHT (UTC+8) • Replies within 4 business hours]