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One of Adidas campaign is “Unlock more of what you love ” for approach customer to join adiClub to get the best adidas product that only member can recieve

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Social Media Platform

  • Instagram is accessed by over 2 billion monthly active users worldwide.
  • Instagram is used by over 500 million people worldwide.
  • It took 8 months for Instagram stories to overtake Snapchat’s 150 million Daily Active Users. Instagram stories currently reach half a billion people every day.
  • Instagram ranks fourth among the most popular social network with over 2 billion users. Facebook has 2.96 billion, YouTube has 2.29 billion, and WhatsApp has 1.6 billion.
  • The monthly active user base of Instagram is equivalent to the population of the EU and North America combined.
  • According to research done by Ghost Data. Up to 95 million (9.5%) platform users may be bots, costing marketers $1.3 billion.

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  • Visual based strategy
  • Picture speaks a thousand words
  • Saving costs for brand designing
  • Hash tags (#)
  • Popular among the fashion companies
  • Easy way to understanding the customers
  • Gain more feedback
  • Followers are often interested to see the interaction between the organization and the users
  • Direct messaging function for VIP customer

How Instagram different from other social media

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Summary

Promote adiClub to invite customer become Adidas member