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What Are Spotify Ads?

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These ads are non-interruptive, appearing when listeners are pausing between tracks, checking their screens, or in designated ad slots, creating a unique advertising opportunity where users accept and expect brand interactions in exchange for free access to music and podcasts.

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Spotify Audio Ad Specs

• File type: MP3, OGG, or WAV (OGG required for programmatic)
• Duration: Up to 30 seconds
• File size: 1 MB (up to 500 MB for private marketplace and programmatic)
• Companion banner: 640 x 640 px (JPEG or PNG; 1:1 aspect ratio)
• Sample rate: 44.1 kHz (audio with incorrect sample rate may play at the wrong speed)
• Bit rate: 192 Kbps (important for high-quality audio)
• Stereo: Recommended for best sound quality and spatial mixing
• Overall loudness: -16 LUFS (integrated average, ±1.5 LUFS) with a True Peak limit of -2.0 dBTP
• Ensuring consistent volume and quality helps prevent listener disruption and improves ad engagement.

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Spotify ads with SoCast are programmatically placed advertisements in audio, video, or display formats that play for users on the free version of Spotify, allowing brands to reach listeners between songs or during podcasts and when they are browsing the app.

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