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SEO MONTHLY ANALYTICS REPORT

JANUARY 2020

Website Name: Rockbird Media

URL: https://rockbirdmedia.com

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AGENDA

  • Website Performance
  • Overall Traffic
  • Demographic
  • Location
  • Mobile
  • Interest
  • New vs Returning Visitor

​

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WEBSITE PERFORMANCE

Total Clicks - is how many times a user clicked through to your site.

​

Total Impressions - is how many times a user saw a link to your site in search results.

​

Average CTR - is the percentage of impressions that resulted in a click.

​

Average Position - is the average position of your site in search results, based on its highest position whenever it appeared in a search individual page position is available in the table below the chart.

​

ANALYSIS

Benchmark: June - December 2019

Clicks: 306/month (1,835)

Impression: 1,919/month (11,509)

​

  • Total click is above average. 429 total clicks.
  • Total impression is above average also. 5,239 total impressions.
  • The average CTR is also working well. As a good result of total clicks and impression for the whole January 2020 it’s obviously improving as well.
  • Average position decreased the rankings because of some page on our page and contents.

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OVERALL TRAFFIC

Users - Users who have initiated at least one session during the date range.

​

New Users - The number of first-time users during the selected date range.

​

Sessions - Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc.

​

Bounce Rate - The percentage of single-page sessions in which there was no interaction with the page.

​

Pages / Session - Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

​

Avg. Sessions Duration - The average length of a Session.

ANALYSIS

Benchmark: June - December 2019

Session: 1,936/month (11,618)

Bounce rate: 68.67%

Avg. Session Duration: 00:01:45

​

  • Total session is 2,357, as a result it’s working good and above our monthly session target.
  • 62.49% bounce rate is also working good compared to our 68.67% benchmark.
  • 3:20 minutes is also working well compared to our benchmark 1:45 minutes.
  • Conduct link building campaign to attract more traffic and helps the organic ranking.

RECOMMENDATION

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DEMOGRAPHIC

ANALYSIS

  • 48.21% is 25-34 y/o.
  • 20.72% is 18-24 y/o.
  • 19.92% is 35-44 y/o.
  • 11.16% is 45-54 y/o.
  • 59.8% is male.
  • 40.2% is female.

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LOCATION (TOP 15 Countries)

Users - Users who have initiated at least one session during the date range.

​

New Users - The number of first-time users during the selected date range.

​

Sessions - Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc.

​

Bounce Rate - The percentage of single-page sessions in which there was no interaction with the page.

​

Pages / Session - Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

​

Avg. Sessions Duration - The average length of a Session.

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MOBILE

Users - Users who have initiated at least one session during the date range.

New Users - The number of first-time users during the selected date range.

Sessions - Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc.

Bounce Rate - The percentage of single-page sessions in which there was no interaction with the page.

Pages / Session - Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

Avg. Sessions Duration - The average length of a Session.

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INTEREST

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NEW vs RETURNING VISITOR

Users - Users who have initiated at least one session during the date range.

New Users - The number of first-time users during the selected date range.

Sessions - Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc.

Bounce Rate - The percentage of single-page sessions in which there was no interaction with the page.

Pages / Session - Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

Avg. Sessions Duration - The average length of a Session.

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SEO MONTHLY ANALYTICS REPORT

JANUARY 2020

Website Name: HR Leaders Asia

URL: https://hrleadersapac.com

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AGENDA

  • Website Performance
  • Overall Traffic
  • Demographic
  • Location
  • Mobile
  • Interest
  • New vs Returning Visitor

​

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WEBSITE PERFORMANCE

Total Clicks - is how many times a user clicked through to your site.

​

Total Impressions - is how many times a user saw a link to your site in search results.

​

Average CTR - is the percentage of impressions that resulted in a click.

​

Average Position - is the average position of your site in search results, based on its highest position whenever it appeared in a search individual page position is available in the table below the chart.

​

ANALYSIS

Benchmark: July- December 2019

Clicks: 87/month (432)

Impression: 1,568/month (7,840)

​

  • Total click is above average. 306 total clicks.
  • Total impression is above average also. 5,678 total impressions.
  • The average CTR is also working well. As a good result of total clicks and impression for the whole January 2020 it’s obviously improving as well.
  • Average position got ranked in 24.5 position from 25.5 last December 2019.

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OVERALL TRAFFIC

Users - Users who have initiated at least one session during the date range.

​

New Users - The number of first-time users during the selected date range.

​

Sessions -Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc.

​

Bounce Rate - The percentage of single-page sessions in which there was no interaction with the page.

​

Pages / Session - Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

​

Avg. Sessions Duration - The average length of a Session.

ANALYSIS

Benchmark: June - December 2019

Session: 763/month (4,577)

Bounce rate: 57.13%

Avg. Session Duration: 00:04:01

​

  • Total session is 1,364, as a result it’s working good and above our monthly session target.
  • 57.92% bounce rate is a bit increasing.
  • 3:16 minutes is also decreasing compared to our benchmark 4:01 minutes.
  • Conduct link building campaign to attract more traffic and helps the organic ranking.

RECOMMENDATION

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DEMOGRAPHIC

ANALYSIS

  • 49.07% is 25-34 y/o.
  • 20.83% is 18-24 y/o.
  • 18.12% is 35-44 y/o.
  • 6.94% is 45-54 y/o.
  • 4.63% is 55-64 y/o.
  • 62.7% is male.
  • 37.3% is female.

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LOCATION (TOP 15 Countries)

Users - Users who have initiated at least one session during the date range.

​

New Users - The number of first-time users during the selected date range.

​

Sessions -Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc.

​

Bounce Rate - The percentage of single-page sessions in which there was no interaction with the page.

​

Pages / Session - Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

​

Avg. Sessions Duration - The average length of a Session.

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MOBILE

Users - Users who have initiated at least one session during the date range.

New Users - The number of first-time users during the selected date range.

Sessions -Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc.

Bounce Rate - The percentage of single-page sessions in which there was no interaction with the page.

Pages / Session - Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

Avg. Sessions Duration - The average length of a Session.

​

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INTEREST

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NEW vs RETURNING VISITOR

Users - Users who have initiated at least one session during the date range.

New Users - The number of first-time users during the selected date range.

Sessions -Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc.

Bounce Rate - The percentage of single-page sessions in which there was no interaction with the page.

Pages / Session - Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

Avg. Sessions Duration - The average length of a Session.

​

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SEO MONTHLY ANALYTICS REPORT

JANUARY 2020

Website Name: Digital Transformation Asia

URL: https://digitaltransformasia.com

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AGENDA

  • Website Performance
  • Overall Traffic
  • Demographic
  • Location
  • Mobile
  • Interest
  • New vs Returning Visitor

​

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WEBSITE PERFORMANCE

Total Clicks - is how many times a user clicked through to your site.

​

Total Impressions - is how many times a user saw a link to your site in search results.

​

Average CTR - is the percentage of impressions that resulted in a click.

​

Average Position - is the average position of your site in search results, based on its highest position whenever it appeared in a search individual page position is available in the table below the chart.

​

ANALYSIS

Benchmark: July - December 2019

Clicks: 57/month (282)

Impression: 678/month (3,389)

​

  • Total click is above average. 88 total clicks.
  • Total impression is above average also. 2,234 total impressions.
  • The average CTR is also working well. As a good result of total clicks and impression for the whole January 2020 it’s obviously improving as well.
  • Average position decreased the rankings because of some page on our page and contents.

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OVERALL TRAFFIC

Users - Users who have initiated at least one session during the date range.

​

New Users - The number of first-time users during the selected date range.

​

Sessions - Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc.

​

Bounce Rate - The percentage of single-page sessions in which there was no interaction with the page.

​

Pages / Session - Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

​

Avg. Sessions Duration - The average length of a Session.

ANALYSIS

Benchmark: June - December 2019

Session: 1,005/month (6,026)

Bounce rate: 66.96%

Avg. Session Duration: 00:03:27

​

  • Total session is 689 and it’s decreasing.
  • 60.52% bounce rate is working good compared to our benchmark.
  • 3:37 minutes is also working well compared to our benchmark.
  • Conduct link building campaign to attract more traffic and helps the organic ranking.

RECOMMENDATION

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DEMOGRAPHIC

ANALYSIS

  • 59.90% is 25-34 y/o.
  • 24.51% is 35-44 y/o.
  • 20.59% is 18-24 y/o.
  • 50.8% is male.
  • 49.2% is female.

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LOCATION (TOP 15 Countries)

Users - Users who have initiated at least one session during the date range.

​

New Users - The number of first-time users during the selected date range.

​

Sessions - Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc.

​

Bounce Rate - The percentage of single-page sessions in which there was no interaction with the page.

​

Pages / Session - Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

​

Avg. Sessions Duration - The average length of a Session.

​

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MOBILE

Users - Users who have initiated at least one session during the date range.

New Users - The number of first-time users during the selected date range.

Sessions - Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc.

Bounce Rate - The percentage of single-page sessions in which there was no interaction with the page.

Pages / Session - Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

Avg. Sessions Duration - The average length of a Session.

​

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INTEREST

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NEW vs RETURNING VISITOR

Users - Users who have initiated at least one session during the date range.

New Users - The number of first-time users during the selected date range.

Sessions - Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc.

Bounce Rate - The percentage of single-page sessions in which there was no interaction with the page.

Pages / Session - Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

Avg. Sessions Duration - The average length of a Session.

​

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SEO MONTHLY ANALYTICS REPORT

JANUARY 2020

Website Name: IT Security Asia

URL: https://itsecapac.com

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AGENDA

  • Website Performance
  • Overall Traffic
  • Demographic
  • Location
  • Mobile
  • Interest
  • New vs Returning Visitor

​

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WEBSITE PERFORMANCE

Total Clicks - is how many times a user clicked through to your site.

​

Total Impressions - is how many times a user saw a link to your site in search results.

​

Average CTR - is the percentage of impressions that resulted in a click.

​

Average Position - is the average position of your site in search results, based on its highest position whenever it appeared in a search individual page position is available in the table below the chart.

​

ANALYSIS

Benchmark: July - December 2019

Clicks: 17/month (81)

Impression: 168/month (838)

​

  • Total click is below average. 6 total clicks.
  • Total impression is above average also. 215 total impressions.
  • The average CTR is also working well.Since this website is not active due to there’s no upcoming event.
  • Average position is getting low ranked because of some page on our page and contents.

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OVERALL TRAFFIC

Users - Users who have initiated at least one session during the date range.

​

New Users - The number of first-time users during the selected date range.

​

Sessions - Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc.

​

Bounce Rate - The percentage of single-page sessions in which there was no interaction with the page.

​

Pages / Session - Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

​

Avg. Sessions Duration - The average length of a Session.

ANALYSIS

Benchmark: June - December 2019

Session: 1,371/month (8,227)

Bounce rate: 75.07%

Avg. Session Duration: 00:01:22

​

  • Total session is 121, as a result it’s decreasing.
  • 42,15% bounce rate is working good compared to our benchmark.
  • 23:10 minutes is also working well compared to our benchmark 1:22 minutes.
  • Conduct link building campaign to attract more traffic and helps the organic ranking.

RECOMMENDATION

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DEMOGRAPHIC

  • NO RESULT!
  • NO RESULT!

ANALYSIS

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LOCATION (TOP 15 Countries)

Users - Users who have initiated at least one session during the date range.

​

New Users - The number of first-time users during the selected date range.

​

Sessions - Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc.

​

Bounce Rate - The percentage of single-page sessions in which there was no interaction with the page.

Pages / Session - Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

​

Avg. Sessions Duration - The average length of a Session.

​

​

ANALYSIS

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MOBILE

Users - Users who have initiated at least one session during the date range.

New Users - The number of first-time users during the selected date range.

Sessions - Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc.

Bounce Rate - The percentage of single-page sessions in which there was no interaction with the page.

Pages / Session - Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

Avg. Sessions Duration - The average length of a Session.

​

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INTEREST

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NEW vs RETURNING VISITOR

Users - Users who have initiated at least one session during the date range.

New Users - The number of first-time users during the selected date range.

Sessions - Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc.

Bounce Rate - The percentage of single-page sessions in which there was no interaction with the page.

Pages / Session - Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

Avg. Sessions Duration - The average length of a Session.

​

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SEO MONTHLY ANALYTICS REPORT

JANUARY 2020

Website Name: HR Life Science

URL: https://hrlifescience.com

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AGENDA

  • Website Performance
  • Overall Traffic
  • Demographic
  • Location
  • Mobile
  • Interest
  • New vs Returning Visitor
  • Google ads Overview
  • Google Ads Campaign Metrics

​

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WEBSITE PERFORMANCE

Total Clicks - is how many times a user clicked through to your site.

​

Total Impressions - is how many times a user saw a link to your site in search results.

​

Average CTR - is the percentage of impressions that resulted in a click.

​

Average Position - is the average position of your site in search results, based on its highest position whenever it appeared in a search individual page position is available in the table below the chart.

​

ANALYSIS

Benchmark: October - December 2019

Clicks: 11/month (31)

Impression: 99/month (296)

​

  • Total click is above average. 46 total clicks.
  • Total impression is above average also. 417 total impressions.
  • The average CTR is also working well. As a good result of total clicks and impression for the whole January 2020 it’s obviously improving as well.
  • Average position is getting low ranked because of some page on our page and contents.

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OVERALL TRAFFIC

Users - Users who have initiated at least one session during the date range.

​

New Users - The number of first-time users during the selected date range.

​

Sessions - Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc.

​

Bounce Rate - The percentage of single-page sessions in which there was no interaction with the page.

​

Pages / Session - Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

​

Avg. Sessions Duration - The average length of a Session.

​

​

ANALYSIS

Benchmark: November - December 2019

Session: 456/month (911)

Bounce rate: 55.65%

Avg. Session Duration: 00:03:03

​

  • Total session is 1,446, as a result it’s working good and above our monthly session target.
  • 65.98% bounce rate is now decreasing.
  • 1:46 minutes is also decreasing compared to our benchmark 3:03 minutes.
  • Conduct link building campaign to attract more traffic and helps the organic ranking.

RECOMMENDATION

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DEMOGRAPHIC

ANALYSIS

  • 28.80% is 18-24 y/o.
  • 23.56% is 25-34 y/o.
  • 18.85% is 35-44 y/o.
  • 13.61% is 45-54 y/o.
  • 9.95% is 55-64 y/o.
  • 5.24% is 65+ y/o.
  • 63.9% is male.
  • 36.1% is female.

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LOCATION (TOP 15 Countries)

Users - Users who have initiated at least one session during the date range.

​

New Users - The number of first-time users during the selected date range.

​

Sessions - Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc.

​

Bounce Rate - The percentage of single-page sessions in which there was no interaction with the page.

​

Pages / Session - Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

​

Avg. Sessions Duration - The average length of a Session.

ANALYSIS

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MOBILE

Users - Users who have initiated at least one session during the date range.

New Users - The number of first-time users during the selected date range.

Sessions - Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc.

Bounce Rate - The percentage of single-page sessions in which there was no interaction with the page.

Pages / Session - Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

Avg. Sessions Duration - The average length of a Session.

​

​

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INTEREST

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NEW vs RETURNING VISITOR

Users - Users who have initiated at least one session during the date range.

New Users - The number of first-time users during the selected date range.

Sessions - Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc.

Bounce Rate - The percentage of single-page sessions in which there was no interaction with the page.

Pages / Session - Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

Avg. Sessions Duration - The average length of a Session.

​

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GOOGLE ADS OVERVIEW

ANALYSIS

  • Optimization score is 100% means that this campaign has a full potential.
  • As of 21 days of running the total click is 1,277. As a result this is above our target click for the whole campaign.
  • Total impression for this campaign is 90,367 and it’s above average of 60k impression for a normal ad campaign.
  • Php 1.91 is the amount per click.
  • The campaign amount spend is Php 2,436.71.
  • The total budget for this 30 days campaign is Php 14,990.

Clicks - it’s counted when someone clicks your ad.

​

Impressions - is counted each time your ad is served on Google’s ad network. It helps you to understand how often your ad is being seen

​

Avg. CPC - is the amount you’ve paid for your ad per click.

​

Cost - is the sum of your spend.

​

Optimization score - is an estimate of how well your Google Ads account is set to perform. Optimization score runs from 0% to 100%, with 100% meaning that your account can perform at its full potential.

RECOMMENDATION

  • Maximize the allotted budget.
  • Extend the campaign into 60 days.

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GOOGLE ADS METRICS

Clicks - it’s counted when someone clicks your ad.

​

Impressions - is counted each time your ad is served on Google’s ad network. It helps you to understand how often your ad is being seen

​

CTR - measures how often people click your ad after it's shown to them, which can help you understand the effectiveness of your ad.

​

Avg. CPC - is the amount you’ve paid for your ad per click.

​

Conversions - shows the number of conversions you received after ad interactions

​

Cost/conversion - shows the average cost of a conversion.

​

Conversion rate - shows how often, on average, an ad interaction leads to a conversion.

ANALYSIS

  • As a result of this campaign, this is above average. A normal ad runs having a 60k impression with 1k clicks.
  • Conversion and it’s rate is performing well base on the metrics above with the total of 544.00 (71.58%)
  • Conversion rate counted when it’s landed also in https://hrlifescience.com/1st-hr-life-science-europe/request-agenda/ and click the ’submit button’.
  • Since we don’t have a thank you page it’s hard for us to calculate the conversion because once you click the ‘submit button’ it also landed on the same page.

RECOMMENDATION

  • Optimize a thank you page.

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SEO MONTHLY ANALYTICS REPORT

JANUARY 2020

Website Name: Digital Trials

URL: https://dxtrials.com

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AGENDA

  • Website Performance
  • Overall Traffic
  • Demographic
  • Location
  • Mobile
  • Interest
  • New vs Returning Visitor

​

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WEBSITE PERFORMANCE

Total Clicks - is how many times a user clicked through to your site.

​

Total Impressions - is how many times a user saw a link to your site in search results.

​

Average CTR - is the percentage of impressions that resulted in a click.

​

Average Position - is the average position of your site in search results, based on its highest position whenever it appeared in a search individual page position is available in the table below the chart.

​

ANALYSIS

Benchmark: November - December 2019

Clicks: 16/month (32)

Impression: 51/month (101)

​

  • Total click is average. 16 total clicks.
  • Total impression is above average also. 138 total impressions.
  • The average CTR is decreasing due to it gets down for almost 2 weeks.
  • Average position is getting low ranked because of some page on our page and contents.

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OVERALL TRAFFIC

Users - Users who have initiated at least one session during the date range.

​

New Users - The number of first-time users during the selected date range.

​

Sessions - Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc.

​

Bounce Rate - The percentage of single-page sessions in which there was no interaction with the page.

​

Pages / Session - Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

​

Avg. Sessions Duration - The average length of a Session.

ANALYSIS

Benchmark: November - December 2019

Session: 468/month (936)

Bounce rate: 47.97%

Avg. Session Duration: 00:03:32

​

  • Total session is 296, as a result it’s decreasing.
  • 53.38% bounce rate is also working good compared to our 68.67% benchmark.
  • 3:25 minutes is also not working well compared to our benchmark 3:26 minutes.
  • Conduct link building campaign to attract more traffic and helps the organic ranking.

RECOMMENDATION

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DEMOGRAPHIC

ANALYSIS

  • NO RESULT!
  • 51.9% is male.
  • 48.1% is female.

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LOCATION (TOP 15 Countries)

Users - Users who have initiated at least one session during the date range.

​

New Users - The number of first-time users during the selected date range.

​

Sessions - Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc.

​

Bounce Rate - The percentage of single-page sessions in which there was no interaction with the page.

Pages / Session - Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

​

Avg. Sessions Duration - The average length of a Session.

​

ANALYSIS

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MOBILE

Users - Users who have initiated at least one session during the date range.

New Users - The number of first-time users during the selected date range.

Sessions - Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc.

Bounce Rate - The percentage of single-page sessions in which there was no interaction with the page.

Pages / Session - Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

Avg. Sessions Duration - The average length of a Session.

​

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INTEREST

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NEW vs RETURNING VISITOR

Users - Users who have initiated at least one session during the date range.

New Users - The number of first-time users during the selected date range.

Sessions - Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc.

Bounce Rate - The percentage of single-page sessions in which there was no interaction with the page.

Pages / Session - Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

Avg. Sessions Duration - The average length of a Session.

​

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THANK YOU