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Public Announcement

Introducing the Future of Sustainable Transportation: Bebo

Bengaluru, Karnataka– Today, Bebo proudly announces that after a successful run in Namma Bengaluru we plan to expand to 4 new PINCODES in the course of the next 6 months. Our goal is to come to every city where our users want us to be and together we contribute to an eco-friendly and sustainable transportation system which is affordable at the same time.

"We are excited to bring this revolutionary ride sharing experience to the market. At Bebo, we believe that in the next couple of years we will connect every last PINCODE in India and make Bebo the primary transportation system in India " said Saif Ali Khan, CEO- Bebo.��The Bebo experience represents our commitment to sustainability and our dedication to providing innovative solutions for the future of transportation."

For more information about the new locations, please visit www.bebo.in or reach out to us on hello@bebo.com

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Launch Plan Timelines

�This is how the next 6 months would look like:

Jul’23

Jun’23

May’23

Apr’23

Mar’23

Feb’23

Focus on hiring, and building the first product feature: �Reward System.��Goal: Increase trips per vehicle by 0.75)

Building Product feature: Local Language Support�Goal: Increase trips per vehicle by 0.5

Launch in City H (Reward System)

Launch in City G,B,D��(Reward system + Local Language Support)

💫 North Star Metric: Expansion & Market Penetration across Pincodes

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Team Wise Objectives

Finance

Hardware

Operations

Product

Maximise the return for the asset selected by the company

Expand ride sharing services into 4 new cities

Optimize costs for sourcing requirements

Ensure all the Expenses across departments are optimized with the required budget

Maximize market penetration by expansion of Bebo in 4 new cities

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Key Results & Deliverables

Leverage individual team capabilities to optimise for profitability while staying within the bounds of the budget allocated.

Maximize the return for the asset invested by the organization for the expansion launch.

Reduce launch costs by 25% through the introduction of key product features and a staggered entry into the city as part of the release plan.

To capture a larger market share across 4 smaller cities with less market competition.�

Release 2 high-priority features that maximize trips per vehicle and improve trip adoption by 1.25% in 6 months.

Hire a cost-efficient engineering team to deliver product features in 6 months for planned product release cycles.

Minimize costs of EV vehicle purchase during Bebo’s new city launch.�

Maintain efficiency loss under 10% of the sourcing cost.�

Product

Operations

Hardware

Finance

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Key Highlights:

Link to the excel: Click here

After prioritising an increase of the number of trips per vehicle by 1.25, the cost optimization efforts produced a windfall of expense savings in the tune of $1 Million.�
The staggered launch strategy was a two pronged approach that allowed the product team to prioritize and deliver on key optimization efforts; before focus was moved onto launching in new locations with a view to reduce operational expenses to be borne in those cities.

Total Cost Of EV Vehicles before Product Feature Release	Total Cost Of EV Vehicles after Product Feature Release	Cost Saved After Product Enhancement
$4,378,924	$3,333,452	$1,045,472

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