LEAD GENERATION FOR PROPERTY AGENTS
Singapore’s Fastest Growing Performance Marketing Agency
“DEAR REAL ESTATE AGENT”
I’m just gonna cut straight to the point.
You’ve been running your advertisements WRONG.�That’s why you’re not getting any results.
Because if you were, you wouldn’t be reading this.
You’re here because you believe you deserve more leads. And you want to be a platinum achiever.
Maybe you want to grow a real estate agency or do recruitment. But it doesn’t matter if you can’t get started in the first place.
If you want to get there, you need more leads. More sales. More commission checks to scale your agency.
If that’s what you want to do, we have the right solution for you.
Get our automated real estate digital marketing system that gets you nothing but results.
Yes, real results, with real leads. No fluff, no filler.
We’ll speak to you soon.
OUR SERVICES
Google Display Network
With the Display Network, you can use targeting to show your ads (images or texts) in particular contexts, to particular audiences, in particular locations, and more.
Pay Per Click (PPC)
PPC is an internet advertising model used to drive traffic to websites, in which an advertiser pays the search engine only when the ad is clicked.
Search Engine Optimisation (SEO)
SEO is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
Google Location Optimisation
Local results are shown when people search for businesses and places near their location. They're shown in a number of places across Maps and Search.
Facebook Advertising
With more than 2 billion active users, Facebook optimises advertisements to achieve specific marketing objectives using detailed targeting.
Instagram Advertising
Instagram advertising is method of paying to post sponsored content on the Instagram platform to reach a larger and more targeted audience.
OUR SERVICES (Continuation)
Video Marketing
Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products.
Social Media Management (SMM)
SMM is the process of managing, monitoring and engaging your online interactions and content across
all Social Media platforms like Facebook, LinkedIn and Instagram.
Reputation Management
Reputation management is the practice of attempting to shape public perception of a person or organization by influencing online information about that entity.
Press Release
A press release is an official statement delivered to members of the news media for the purpose of making an announcement, providing information, or for sharing a new product or service from your company.
Landing Page Creation
A landing page is a standalone web page, created specifically for a marketing or advertising campaign. It is designed with a single focus or goal, known as a call to action.
Content Creation
Content creation is the process of generating topic ideas that appeal to your buyer persona and making that information accessible to your audience as a blog, video, infographic, or other format.
WHICH ARE YOUR PAIN POINTS?
TOO LITTLE LEADS
With such high competition in the property market, it is getting difficult to generate leads at scale.
NO TIME TO FOLLOW UP
Most agents do not have time to call leads the moment they opt in. It also takes a lot of patience and time to follow up diligently with leads over weeks or months.
LEADS GHOST YOU
Most leads may not be immediately buying a property and may just be “shopping around”.
DO YOU GENERATE LEADS ONLINE?
Embracing digital marketing is now essential for property agents. After all, the online realm is where potential clients search and explore, and you wouldn't want to miss out this huge potential right?
With the Covid-19 restrictions, buyers are turning to online means to view and compare property options before engaging an agent.
Social media was cited as the best source of generating high-quality leads followed by Multiple Listing Service (MLS) websites.
Online marketing is significantly cheaper than traditional marketing and gives you wider outreach to millions of customers.
90% OF HOMEBUYERS SHOP ONLINE
4.8M SINGAPOREANS USE FACEBOOK
DIGITAL MARKETING IS MORE AFFORDABLE
ARE YOU DOING ANY OF THESE?
HOW MUCH TIME AND MONEY ARE YOU WASTING ON...
Cold calling?
Relying on traditional advertising?
Hiring unreliable agencies?
Doing It Yourself?
IT’S TIME TO STOP.
WHAT KINDS OF LEADS ARE YOU LOOKING FOR?
Downsizing
Valuation
of home
Minimum
Occupancy
Period
Wealth
Creation
Asset
Progression
New
Launch
“Sell your home
within weeks”
WHY CHOOSE US?
If you need to generate the right leads…
We have specialized angles that address the diverse needs of potential property clients. Whether they are looking for asset progression, aiming to sell their property, or buy new launches.
If you need to respond to leads quickly…
There is a 7X higher chance of qualifying leads if you reach out within the first hour, compared to waiting just one hour longer. That’s why one of our packages offers an auto reply bot to hot leads to keep them interested.
If you need to follow up with leads…
73% of of leads never receive any follow-up. One of our packages include email marketing and Whatsapp automation to ensure lead’s interest and filter bad leads.
WE CREATE A TARGETED CAMPAIGN
Our approach focuses on aligning messaging with specific lead requirements, delivering relevance in every campaign.
WE LAUNCH, TEST, AND IMPROVE
We continuously refine and adapt to develop a strategy to reduce the CPL over time
WE AUTOMATE
We create a “Done For You” lead follow up system to ensure that all leads don’t fall through the cracks
WHAT LEADS DO YOU WANT?
We prioritize getting to know each property agent's unique needs, ensuring our strategies are individually tailored.
OUR PROCESS
4
2
1
3
WHAT MAKES US DIFFERENT
OTHER AGENCY’S
LEAD GEN
Facebook Ads
Copywriting
Instagram Ads
Campaign Strategy
OUR LEAD NURTURING SYSTEM
Text Leads Within 5 Minutes
Automated Lead Follow Up
Instant Lead Notification
52 Week Follow Up Sequence
MOST AGENCIES CHARGE $800/MTH AND UP FOR THIS ALONE
HOWEVER, MOST AGENCIES DON’T DO THIS AND CLIENTS ARE EXPECTED TO FOLLOW UP WITH LEADS
HOW WE HELP YOU AS A REAL ESTATE AGENT
Delivery
Follow-up calls
Intermediate
Google sheets tracking
Back up
Ad
Delivery
Service
Lead Information
Form
OUR PAST WORKS
New Launches
OUR PAST WORKS
New Launches
OUR PAST WORKS
New Launches
OUR PAST WORKS
New Launches
OUR PAST WORKS
New Launches
OUR PAST WORKS
New Launches
OUR PAST WORKS
New Launches
OUR PAST WORKS
New Launches
OUR PAST WORKS
Asset Progression
OUR PAST WORKS
Asset Progression
OUR PAST WORKS
Asset Progression
OUR PAST WORKS
Asset Progression
OUR PAST WORKS
Asset Progression
OUR PAST WORKS
Asset Progression
OUR PAST WORKS
Asset Progression
OUR PAST WORKS
Asset Progression
OUR PAST WORKS
Asset Progression
OUR PAST WORKS
Asset Progression
OUR PAST WORKS
Asset Progression
SOME OF OUR CASE STUDIES
$819.40
Spent on FB ads�in 1 month
130
Total leads
generated
SOME OF OUR CASE STUDIES
$278.89
Spent on FB ads�in 1 month
17
Total leads
generated
SOME OF OUR CASE STUDIES
$1,130.31
Spent on FB ads�in 2 months
38
Total leads
generated
SOME OF OUR CASE STUDIES
$105.97
Spent on FB ads�in 10 Days
5
Total leads
generated
SOME OF OUR CASE STUDIES
$856.08
Spent on FB ads�in 1 month
82
Total leads
generated
SOME OF OUR CASE STUDIES
$1,910.90
Spent on FB ads�in 1 month
154
Total leads
generated
SOME OF OUR CASE STUDIES
$466.92
Spent on FB ads�in 1 month
16
Total leads
generated
$2.38�PER LEAD USING FACEBOOK ADS
90%
REDUCE COST PER LEAD
Take note other agencies start at $800/month or higher!
OUR FACEBOOK/�IG MARKETING PACKAGES
Quarterly Retainer: $1,800
For only $600/month!
FB IG ADS
3
MONTHS
1 Facebook Ad Campaign Managed Per Agent
1 Set of Graphic Design & Copy
1 Optimisation Made Per Month
1 Monthly Reporting
1 Graphic Designed
Take note other agencies start at $800/month or higher!
OUR FACEBOOK/�IG MARKETING PACKAGES
Semi-Annual Retainer: $3,000 (5+1 month free)
FB IG ADS
3
MONTHS
1 Facebook Ad Campaign Managed Per Agent
1 Set of Graphic Design & Copy
1 Optimisation Made Per Month
1 Monthly Reporting
1 Graphic Designed
UNLIMITED FB IG ADS
6
MONTHS
Unlimited Facebook Ads Campaigns Per Agent
Unlimited Designs & Copy
Unlimited Optimisation of Campaign
Monthly Reporting
Take note other agencies start at $800/month or higher!
OUR FACEBOOK/�IG MARKETING PACKAGES
Annual Retainer: $6,000
(10+2 months free)
FB IG ADS
3
MONTHS
1 Facebook Ad Campaign Managed Per Agent
1 Set of Graphic Design & Copy
1 Optimisation Made Per Month
1 Monthly Reporting
1 Graphic Designed
UNLIMITED FB IG ADS
12
MONTHS
Unlimited Facebook Ads Campaigns Per Agent
Unlimited Designs & Copy
Unlimited Optimisation of Campaign
Monthly Reporting
50% Discount other services
BONUS! WE NURTURE
WHATSAPP MESSAGES!
We’ll setup an automated Whatsapp message to nurture leads over weeks!
BONUS! YEAR LONG
NURTURE EMAILS
Automated emails to keep leads warm over months or years!
HOW TO START
Major revamp / Minor edits
Ad Creation begins upon completion of the account setup. Do allow 5 workdays for the ad preview to be generated.
ADS
PREVIEW
ADS
RUNNING
LEAD NURTURING
ACCOUNT
SETUP
Leads start coming in!
We’ll help you nurture the leads automatically through whatsapp
BY WORKING WITH US…
You’ll never have to outreach to get prospect to your business EVER again… (it is like employing a full-time salesperson that fishes leads for you 24/7 around the clock… )
Your client acquisition process is fully automated.
You focus on what you do best… (e.g., sales, appointments... )
Outperform and be seen as an authority in your industry. We won’t be in the property business, but we’ll be in the “Transformation” business (Stand Out)
You will only serve customers who are serious about your services. (Quality>Quantity)
It takes years to build a huge following and branding, but utilizing a sales funnel is the fastest way to build branding through sharing stories…
Most importantly, you are building an email list. Which are consumers that may not buy from you now. But will eventually buy in the future
COST OF MARKETING
Cost of hiring
full time staff? Training?
Cost of making
mistakes and
having even
worse results?
Opportunity cost
(cost of time,
effort, emotions
spent on DIY)
Cost of hiring
a personal
digital marketing
strategist?
WHAT DO YOU PAY WORKING WITH ME?
Hours of project management
Years of experience
Overall monitoring
Execution work
Large fancy offices
Triple tier markups
(Worker – Project Manager – Sales Head – Director)
(Worker – Project Manager)
YOU DON’T PAY FOR
YOU PAY FOR
EVERY single dollar is put to good use
WHY WORK WITH US
We’re more affordable than if you were to hire your own in-house team
SERVICES | D’MARKETING | YOUR IN-HOUSE MARKETING TEAM |
Industry best practices, evolving ideas | | |
Experience | | |
Specialised teams | | |
Overhead costs, constant supervision | | |
No training needed | | |
Start-stop when you want | | |
BRANDS WE WORKED WITH
TWO OPTIONS
Learn everything on your own – waste a lot of $ and time learning
Hire digital marketing experts to manage your marketing for you at competitive pricing
Option A
Option B
THANK YOU FOR YOUR TIME!!
THINK PERFORMANCE. THINK US.TM
Nicole Tan
Lead Strategist
+65 8796 8341, contact@digitalmarketingagency.sg
A Solution for Real Estate Agents.