What’s NEXT
with AI?
We MUST…
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…be inquisitive and challenging of technology
…not hold dear that new technology is a master tool to colonize and commander every aspect of our being
…reevaluate how technology serves us
…determine whatever we build is net positive for the commons and isn’t just beneficial for the select few
Source: Inspired by Brian Merchant | The New Luddites Aren’t Backing Down, February 2024
One year later
Creativity or productivity?
Trusting the data
Coexisting with AI
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04
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One year
later
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Interest remains high, waning among Millennials & Gen X
2 in 3
Americans remain interested in AI
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INTEREST IN AI - 2023
JUNE
DEC
Q: How interested are you in the topic of AI?
AI usage is UP,
nearing majority
of Americans
2 in 5
Americans now �having used an AI tool
(a +7-point increase)
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USED TOOLS POWERED BY AI
GEN Z
Q: Have you tried any of the new tools available to the public that claim to be powered by AI (e.g. ChatGTP, Dall-E, Midjourney, etc)?
MILLENNIAL
GEN X
BOOMER
DECEMBER [2023]
JUNE [2023]
The rise of the AI super user
Increased my usage:
2 in 3
AI users are using AI tools on a weekly basis
4 in 5
Have found at least 1 use case, with the vast majority finding several
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Q: Has your usage of AI tools increased, stayed the same, or decreased since you first started using these tools? Increased Usage Summary�Q: If you could only choose one, which of the following statements would you agree with most?
AI USAGE FOR TASKS & USE CASES
MULTIPLE USES
ONE USE
NONE
A real challenger
to Google
61%
of Gen Z and 53% of Millennials reported that they are using AI tools in place of search engines (like Google) to find information about a topic.
63%
of Millennials and 52% of Gen Z currently trust the veracity of information that AI provides, compared to only 32% of Boomers.
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8
Q: Do you use AI tools in place of search engines (like Google) to find information about a topic?
AI can do a better job on common search tasks
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1e.g. suggest paint colors, furniture, etc
2e.g. choosing hotels, restaurants, destinations/experiences
3e.g. finding the right vehicle, scheduling test drive, negotiating price, obtaining financing, etc
Q: Top 2 Box (Summary) - How interested would you be in AI tools or features that helped you…
AI TOOLS CAN HELP WITH …
AI market share consolidating:
will winner take all?
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JUNE
HEARD OR USE THE FOLLOWING - 2023
DEC
Q: Which of the following best describes your level of familiarity with the following artificial intelligence tools?
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AI features are taking off
HEARD OF/USED PROGRAM WITH AI
Q: Which of the following best describes your level of familiarity with the following artificial intelligence tools?
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AI is becoming a �marketing tactic
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Q: Generally speaking, when a product or experience says it is “powered by AI,” how much more interested would you be to learn about it?
WHEN A PRODUCT OR EXPERIENCE IS “POWERED BY AI”
IT MAKES ME MORE INTERESTED
Consumers see
transformative possibilities
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Q: Top 2 Box (Summary) - Thinking about the following, how transformational will AI capabilities eventually become in your life?
AI CAPABILITY | GEN Z | MILLENNIAL | GEN X | BOOMER |
Medical Analysis: Comprehensively analyze health data and provide personalized recommendations | 69% | 71% | 59% | 55% |
Data Analysis: Analyze data in order to deliver novel insights or answer questions you have about �a topic | 71% | 72% | 58% | 50% |
Education/Instruction: Educate you on topics in your learning style, and provide instruction on how to get something done | 75% | 69% | 58% | 45% |
Personalization: AI's ability to find and recommend products that are tied to your preferences | 67% | 69% | 56% | 43% |
Predictive Assistance: Comprehensively analyze health data and provide personalized recommendations | 66% | 69% | 54% | 37% |
Artistic Creation: Create audio, photos, videos, etc. | 67% | 67% | 53% | 37% |
Design Assistance: Design and make recommendations for everything from websites to architecture & interior design to consumer product development | 67% | 69% | 51% | 38% |
There’s opportunity for health in general
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Q: Do you think the integration of AI will have a positive impact on the following in 2024?
INTEGRATION OF AI WILL HAVE A POSITIVE IMPACT ON THE FOLLOWING IN 2024
Although �LLM integration �in products needs to build
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Q: Assuming you could put AI tools built from Large Language Models (LLMs) into different products so you could talk to them, ask them for information, and give them tasks to complete, how interested would you be in the following products?
INTEREST IN THE LEVEL OF LLMS IN THE FOLLOWING PRODUCTS:
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| CONSIDER THIS |
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Creativity or productivity?
02
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Productivity starting to pull ahead of creativity
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Q: When you think of the impact AI will have on your life, do you think it will have a bigger impact on your productivity or creativity?
WHERE WILL THERE BE THE BIGGEST IMPACT?
Fastest growing use case for AI:
email!
20
DEC
JUNE
Q: AI tools can be used to create (or edit) written work, photos, music and videos. Have you used an AI tool to help you create (or edit) any of the following? Select as many as apply.
USED AN AI TO HELP YOU CREATE �(OR EDIT) - 2023
AI can do better than me, but not better than a pro
16%
of Americans said content that’s been created by AI is “often good”
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21
Q: Was the task you used AI for within or beyond your skill set for the following types of content you’ve asked it to produce or edit?
THE CONTENT AI CREATED WAS “WITHIN MY SKILL SET”
CREATIVE
Norms are starting to change around AI in the workplace and school
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AI in social media marketing - according to creators
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Q: How do you envision AI (artificial intelligence) tools playing a role in your social media content strategy? Already using/Will use in 2024 by Creators
AI TOOLS WILL HELP ME DO THE FOLLOWING WITH MY
SOCIAL MEDIA STRATEGY: �
AI TRAINING DATA GOES TO COURT�/ The primary argument in each of these lawsuits involved the alleged illegal use of copyrighted content to train the AI programs, an act each set of plaintiffs maintains is an unauthorized reproduction of the copyrighted works in violation of the Copyright Act of 1976 (17 U.S.C. § 501, et seq.).
Surprising results for AI impact on job
THE NEW YORK TIMES IS SUING OPENAI AND MICROSOFT FOR COPYRIGHT INFRINGEMENT� / A lawsuit claims OpenAI copied millions of Times’ articles to train the language models that power ChatGPT and Microsoft Copilot.
1/5
truly believe that AI will take their job completely - significantly higher for younger workers at ~1/3
2x
Younger workers are 2x more likely to think AI will have impact on their job
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Q: Which of the following do you think is more likely as a result of AI?
NEW SURVEY SHOWS GAME DEVELOPERS ARE VERY WORRIED ABOUT LAYOFFS AND AI�/ GDC has released its annual State of the Game Industry survey. Among the results, the developers surveyed are also concerned about mandatory return-to-office policies and game engine choice.
Artists
want protection
WARNER BROS. ANIMATION PRESIDENT PROMISES TO “PROTECT THE ARTISTS” AGAINST AI�/ In a recent interview WB Animation President gives (slightly) reassuring statements about the future use of AI in their projects.
ARTISTS ARE MAKING CREATIVE COMPANIES APOLOGIZE FOR USING AI�/ Wacom and Wizards of the Coast have been scrutinized this weekend for reportedly using AI-generated images in their recent ad campaigns.
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| CONSIDER THIS |
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Trusting �the data?
03
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Most Americans trust AI information – even though they know they shouldn’t
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Q: How strongly do you agree with the following statements? (Top 2 Box)
AI created misinformation also uses AI distribution
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Q: Do you think there needs to be more or less government regulation relating to the creation of AI tools?
REGULATION
85%, there’s near universal agreement
for more regulation
from the government
We don’t exactly trust government to get it right
51%
Believe government regulations will put more safeguards in place, and make society safer as a result
However,
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GOVERNMENT FAILURES:
Q: How strongly do you agree with the following statements? (Top 2 Box)
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Companies �are ultimately…
ACCOUNTABLE
3/4 believe any action that ends poorly should be the responsibility of those same companies
Q: How strongly do you agree with the following statements? (Top 2 Box)
Companies need to think what they should & shouldn’t do
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Q: What does it mean for a company to build and use AI 'responsibly'? Select all that apply.
WHAT A COMPANY NEEDS TO BUILD & USE AI ‘RESPONSIBLY” - 2023
JUNE
DEC
PREVENTION PROMOTION PRIVACY
34
xx
3/4 �of consumers continue to demand transparency
Q: How strongly do you agree with the following statements? (Top 2 Box)
Sustainability & ESG should enter the conversation
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Majority fear AI �will disrupt election, especially the youth
55% are very or moderately worried about the impact of AI tools on the 2024 Presidential election
OpenAI bans use of its tools in elections
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AI IS A LOT OF WORK�/ As the technology becomes ubiquitous, a vast tasker underclass is emerging — and not going anywhere.
Training AI takes a vast underclass of workers
AN AI DATA-LABELING FIRM IS PAYING WORKERS $2.20 AN HOUR TO VIEW VIOLENT, HORRIFYING CONTENT.� / Content moderators for the San Francisco-based AI firm Sama — who are based in its Nairobi, Kenya hub — are suing the company and its client Meta, alleging that the job required countless hours of viewing disturbing content, including sexual abuse and grisly murders, according to FT.
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Nature & Nurture
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| CONSIDER THIS |
As AI search grows, consumers are putting too much trust in the quality of information. They want to see government regulation, but expect that companies will have to take the lead on transparency, energy efficiency, and misinformation. |
Coexisting
with AI
04
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Techno-
Humanism
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“...an aim to amplify the power of humans, creating cyborgs and connecting humans to computers, but it still sees human interests and desires as the highest authority in the universe”
-Yuval Noah Harari
Author of “21 lessons for the 21st Century”
People see the potential of AI in daily life
39%
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Q: In 2024, do you think advancements in AI will make your day-to-day life easier or harder?
ADVANCEMENTS IN AI WILL MAKE �YOUR DAY-TO-DAY LIFE EASIER OR HARDER?
We have a very practical connection with AI, for now
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Q: Assuming you could train an AI on everything about you, how interested would you be in AI assistants that would help do the following things for you? Select all that apply. (22% not interested taken out of this run)
INTEREST IN AI ASSISTANTS THAT WOULD HELP DO THE FOLLOWING THINGS:
But we will continue to rely on people
45
Q: Now that AI is being used across various industries, how would you feel about AI tools that help…
USED AN AI TO HELP YOU CREATE (OR EDIT) - 2023
RELY ON PEOPLE, NOT AI
BOTH
RELY ON AI, NOT PEOPLE
PEOPLE PROSPERITY PURCHASE
Trust will need to be earned as use cases get more complex
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Q: For each of the following, how much autonomy would you give the AI to do these things on your behalf, without your sign off?
HOW MUCH AUTONOMY FOR AI WITHOUT SIGN OFF?
LIMITED / NO AUTONOMY FOR AI
SOME / FULL SIGN OFF FOR AI
People see big potential for the future of phones
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Q: Do you think AI will have a more positive or more negative impact in the following areas?
AI WILL HAVE MORE POSITIVE IMPACT IN THE FOLLOWING AREAS:
People crave simplicity of use
51%
Would consider switching devices when presented with an AI-powered alternative - even if it requires a change from their current manufacturer
48
Q: How open would you be to switching to [DEVICE], assuming it was capable of doing these things, it maintained your current level of protection and privacy, and it came from a different manufacturer than your current device?
There is interest �in making personal AI tools
49
Q: Open AI recently announced a new tool that allows anyone, including those with no coding experience, to make their very own AI tool. How interested are you in making your own AI tool?
OPEN AI ANNOUNCED A NEW TOOL THAT YOU TO MAKE YOUR VERY OWN AI TOOL. HOW INTERESTED ARE YOU IN MAKING YOUR OWN AI TOOL?
Only 36% are willing to give an AI tool access to the entire contents of their phone & computer
We won’t be sharing our whole selves w/ AI
50
Q: How willing would you be to give an AI tool access to the entire contents of your phone & computer, including unlimited access to your microphone and phone camera, your digital media consumption & streaming video history, geolocation, sensitive passwords to your accounts, and access to health biometric data from a smartwatch for the sake of creating a highly personalized
Beyond generative: the race to artificial general intelligence
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What’s NEXT
with AI?