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Sponsorship Prospectus

2025

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Dreamin’ In Color is a Salesforce Community Conference dedicated to empowering Black professionals within the Salesforce ecosystem. Our mission is to foster professional growth, technical excellence, and community connection for individuals engaged with or interested in the Salesforce platform and its integrated technologies, including Tableau, MuleSoft, Slack, and AI.

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Leah McGowen-Hare

SVP, Trailblazer Community

Salesforce

We at Salesforce are truly honored to support the Dreamin' In Color Conference and its inspiring mission to unite a community of Black tech professionals who are dedicated to propelling our industry forward through collaboration, encouragement, and inclusivity

We deeply believe that by amplifying diverse voices and perspectives, we can foster groundbreaking innovation and create a brighter, more equitable future for everyone.  We are committed to continuing our support of initiatives like Dreamin' In Color as we are proud to stand alongside such a remarkable community of trailblazers.

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Event Details

Location: Raleigh, NC

  • Raleigh is a thriving tech hub, home to major companies like Red Hat, Lenovo, and IBM, and part of the renowned Research Triangle, which fosters innovation and attracts top-tier tech talent.
  • North Carolina's African American heritage is rich and diverse. The African American struggle for civil rights and equality touched all regions of the state. Read more here
  • We plan to invite students from the 11 HBCUs in North Carolina.
  • Proceeds will benefit Tech Forward is a nonprofit organization that exposes marginalized communities to cloud-based applications and career paths to help participants be more marketable, obtain higher-paying jobs, and career opportunities.

Dates: June 19th – June 21st

    • June was selected to correspond with the Juneteenth holiday.

Target Attendees: 800 – 1,000

    • Current Salesforce Ecosystem Professionals
    • Administrators, Consultants, Developers, Architects, Marketers, Executives
    • Tableau, Slack, MuleSoft, AI, AWS
    • Salesforce Consulting and ISV Partners
    • Career Transitioners
    • College Students
    • Allies
    • Salesforce Employees

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Session Tracks and Session Examples

Entrepreneurship

Strategy & Best Practices

Leadership &

Well-Being

Managing Technology Teams for Diversity and Inclusion

Art of Discovery - Why Requirements Matter!

How to fund your Salesforce startup: Are you ready to fundraise?

Hands-On Workshops

Getting Started with Tableau

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Event Details

June 19th

    • Early Registration
    • Opening Night Networking Event

June 20th

    • Opening Keynote
    • 40+ Sessions
    • Learning Labs
    • Awards Dinner

June 21st

    • Unity Brunch
    • 40+ Sessions
    • Learning Labs
    • Closing Keynote

2022

    • Raleigh, NC
    • 279
    • 35
    • 62
    • 90

2023

    • Raleigh, NC
    • 432
    • 36
    • 70
    • 129

2024

    • New Orleans
    • 600
    • 40
    • 88
    • 100

Location

Attendees

Sponsors

Sessions

Speakers

2025 Agenda

The Numbers

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50,000+ Monthly Impressions

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Attendee Demographics

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Attendee Demographics

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Sponsorship Packages

Dreamin' In Color offers a range of sponsorship opportunities to fit your company's goals and budget. Start by selecting one of our 4 base sponsorship packages. After selecting your base sponsorship, you can enhance your package by choosing from categorized add-ons.

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Core Sponsorship Packages

$5000

Recruiting

Lead Generation

Brand Awareness

Support Diversity

Focus on attracting top talent with targeted exposure and direct connections to professionals through strategic promotions and engagement opportunities, helping your organization stand out and build meaningful relationships with job seekers.

Perfect for driving leads, this package enhances brand visibility and engagement with attendees through prominent event placement, targeted promotions, and opportunities to showcase your brand directly to a highly engaged audience

Expand your reach with this package designed to help you gain visibility through event branding, photo booth displays, social media spotlights, and swag bag features, ensuring meaningful engagement with a targeted audience.

Show your focus on diversity and inclusion with this package. Designed for organizations passionate about making an impact, it highlights your initiatives and provides opportunities to foster meaningful mentorship and coaching relationships.

Company logo on website

Included

Included

Included

Included

Complimentary registration (2)

Included

Included

Included

Included

Area in Expo Hall

Included

Included

Included

Included

Included in Conference Blog Post (1)

Included

Included

Included

Included

Company logo on all pre event email marketing

Included

Included

Included

Included

Lead scanning

Included

Included

Included

Included

Social Media Post (2)

Included

Included

Included

Included

Logo on homepage app banner

Included

Included

Included

Included

Pre Conference Attendee List

(company name and title)

Included

Included

Included

Included

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Core Sponsorship Package $5000

Recruiting

Lead Generation

Brand Awareness

Support Diversity

Focus on attracting top talent with targeted exposure and direct connections to professionals through strategic promotions and engagement opportunities, helping your organization stand out and build meaningful relationships with job seekers.

Perfect for driving leads, this package enhances brand visibility and engagement with attendees through prominent event placement, targeted promotions, and opportunities to showcase your brand directly to a highly engaged audience

Expand your reach with this package designed to help you gain visibility through event branding, photo booth displays, social media spotlights, and swag bag features, ensuring meaningful engagement with a targeted audience.

Show your focus on diversity and inclusion with this package. Designed for organizations passionate about making an impact, it highlights your initiatives and provides opportunities to foster meaningful mentorship and coaching relationships.

Recruiting Add-Ons

Share sponsor job posts via email and in the conference newsletter. (3)

Included

Extra

Extra

Extra

Allow job postings in the conference app.

Included

Extra

Extra

Extra

Social media video feature (1, Max 1 min))

Included

Extra

Extra

Extra

Lead Gen Add-Ons

Inclusion of sponsor-branded items in swag bags (provided by sponsor).

Extra

Included

Extra

Extra

Banner ad in the conference app (1) - *need size

Extra

Included

Extra

Extra

Featured post-conference email campaign with sponsor resources (1)

Extra

Included

Extra

Extra

Brand Awareness Add-Ons

Logo display on step and repeat backdrop or photobooth

Extra

Extra

Included

Extra

Social media "Brand Feature Spotlight" (2 posts)

Extra

Extra

Included

Extra

Inclusion of sponsor-branded items in swag bags (provided by sponsor).

Extra

Extra

Included

Extra

Support Diversity Add-Ons

Highlight of diversity initiatives in conference communications.

Extra

Extra

Extra

Included

Social media "Brand Feature Spotlight" (2)

Extra

Extra

Extra

Included

Opportunity to host or sponsor mentorship or coaching sessions.

Extra

Extra

Extra

Included

1 additional registration for a diverse employee

Extra

Extra

Extra

Included

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Recruiting Add-Ons

Support Diversity Add-Ons

Share sponsor job posts via email and in the conference newsletter. (3)

$500.00*

Highlight of diversity initiatives in conference communications.

$500.00*

Allow job postings in the conference app.

$500.00*

Social media "Brand Feature Spotlight" (2)

$500.00*

Featured "Spotlight Employer" in email campaigns (1)

$500.00

1 additional Registration for a diverse employee

$400.00*

Social media video feature (1, Max 1 min))

$1,000.00*

Opportunity to host or sponsor mentorship or coaching sessions.

$1000.00*

Option to share short videos during the conference.

$1,000.00

Lead a diversity panel or workshop

$1,000.00

Interview room reservation

$1,000.00

Sponsorship of scholarships for underrepresented professionals

$1,000.00

Career workshop sponsorship

$1,500.00

Exclusive sponsorship of networking event or roundtable

$2,000.00

Career Connection Expo Hall Activation

$3,000.00

Professional Headshot Sponsor

$3,000.00

Professional Headshot Sponsor

$3,000.00

Sonando En Color Reception Sponsor

$8,000.00

Brand Awareness Add-Ons

Lead Gen Add-Ons

Logo display on step and repeat backdrops or photobooth

$500.00*

Inclusion of sponsor-branded items in swag bags (provided by sponsor).

N/A*

Social media "Brand Feature Spotlight" (2 posts)

$500.00*

Banner ad in the conference app (1)

$500.00*

Inclusion of sponsor-branded items in swag bags (provided by sponsor).

N/A*

Featured post-conference email campaign with sponsor resources (1)

$500.00*

Sponsor commercial or slideshow during session transitions

$1,000.00

Host breakout session or demo (1)

$1,000.00

Featured post-conference email campaign with sponsor resources

$1,000.00

Laynard Sponsorship

$2,500.00

Branding of high-traffic areas (e.g., lounge, coffee station)

$2,000.00

Exclusive sponsorship of a invite-only networking event or happy hour

$6,000.00

Expo Lounge Sponsorship

$3,000.00

Additional Add Ons

Conference Mobile App - Scrolling Clickable Ad (1280 x 242)

$500.00

Hands On Workshop (ISVs and App Companies)

$3,000.00

Conference Mobile App - Clickable Splash Ad (1280 x 2478)

$800.00

Conference Mobile App - Virtual Photo Booth Branding

$1,000.00

*Item is included in that core package

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Unlock Tiered Benefits�As your total spend increases, you unlock additional benefits based on our tiered sponsorship levels:

Enhanced booth selection, select booth location after Platinum sponsors

Two Additional registrations (value of over $1400)

Conference Mobile App - Sponsored announcement during event

Recognition during keynote

Pre event attendee list (companies and titles)

Opt-In Attendee Email List

Gold Level

(Spend $10,000–$14,999)

Enhanced booth selection, select booth location after Strategic sponsors

Four Additional Conference registrations (Value of over $2000)

Mention in official press release

Breakout Session Panelist (1)

Reserved VIP seating

Conference Mobile App - Sponsored announcement during event (2)

Opt-In Attendee Email List

Platinum Level

(Spend $15,000–$19,999)

Enhanced booth and priority selection

Six Additional Conference registrations (Value of over $5000)

10 min speaking opportunity (1)

Branding within Signature EvenOpt-In Attendee Email List

Included In App Welcome Video

Strategic Level

(Spend $20,000+)

30-second ad roll to be aired before/after all main stage events (1)

Collaborate on programming during selected Signature Event

Conference Mobile App - Sponsored announcement during event (3

Opt-In Attendee Email List

Dedicated VIP Liaison

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Alumni Sponsors

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Special Events

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Opening Night Cookout Event

Be the name behind the moment that sets the tone for the entire conference! The Cookout is more than a networking event—it's a cultural connection point and an intentional space where Black, Latinx, and Hispanic Salesforce professionals kick off Dreamin’ In Color with energy, joy, and community. As the exclusive sponsor, your brand will be woven into this one-of-a-kind experience.

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Dare to Dream Pitch Competition

Fuel the future of tech innovation and entrepreneurship. This high-energy event brings together Dreamin’ In Color attendees, Raleigh’s startup community, and organizations that support diverse founders for an unforgettable evening of pitches, partnerships, and possibilities. As the exclusive sponsor, your brand becomes the champion of new ideas, innovation, and the future of entrepreneurship within the Salesforce ecosystem and beyond.

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Soñando En Color Event

Celebrate culture. Inspire connection. Amplify Latinx and Hispanic excellence in tech. Soñando En Color is a vibrant gathering that honors the contributions and creativity of Latinx and Hispanic professionals in the Salesforce ecosystem. Whether held as a luncheon or happy hour, it’s a space for cultural pride, real talk, and visionary leadership. As the exclusive event sponsor, your company will be front and center as we toast to heritage, ambition, and opportunity—creating authentic moments of connection that last well beyond the conference.

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Sponsor Impact

Companies that prioritize a diverse workforce see significant business impact, including an increase in:

  • Innovation: A diverse workplace allows for more ideas and processes. By embracing employees from a range of cultures, companies can better deal with different nuances within the global marketplace.

  • Top talent: Companies that have a diverse workforce are often perceived as better employers. Potential employees want an employer who accepts and is tolerant of all backgrounds and treats their employees fairly.

  • Profitability: If potential employees or customers see that a company represents a diverse workplace, it makes them feel like they can relate to the company more.

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WHY IS THIS NEEDED?

  • The 2021 Trailblazer Diversity Report estimates that only 5% of the Salesforce Trailblazer ecosystem identifies as Black or African American and 6% as Hispanic or Latinx
  • Dreamin’ in Color provides crucial representation and a safe space for Black, Latinx and Hispanic Salesforce professionals to interact and network with other Black professionals in varying career paths and levels.

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Ready to make an impact? Contact us at:

sponsorships@dreaminincolor.me

https://www.dreaminincolor.com

www.dreaminincolor.me