End-of-Year
Marketing Report
Sinclair Verde Lamp Company
Agenda
1. | The Goal |
2. | End-of-Year Overview |
3. | Website Performance Metrics |
4. 5. 6. 7. | Social Media Performance (Instagram & Twitter) Holiday Season Report Organic Performance Table Conclusion |
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The Goal
This section summarizes the desired outcome the marketing agency set out to accomplish.
The Goal
The three primary marketing goals for the Sinclair Verde Lamp Company are:
End-of-Year Overview
This section will give a review of the marketing trends presented in the analytics report.
Organic traffic
In 2021, we experienced an overall (increase or decrease) organic traffic to the Sinclair Verde website.
In January, we started with (insert specific figure from data spreadsheet) organic searches.
We ended December with (insert specific figure from data spreadsheet)% organic searches.
This is up (insert calculation) from last year.
Social media mentions
In January, there were(450 ) social media mentions.
In December, there were (620 social media mentions).
Instagram followers
Followers also increased. In 2021, the Sinclair Verde social media page gained(9,000 new) followers.
This was (180%) greater than the previous year.
Instagram engagement
In January, there were (480) Instagram enegagements.
In December, there were (620) Instagram enegagements.
This shows a (30%) increase from the previous year.
Twitter followers
In January, there were (4,000) Twitter followers.
In December, there were (6800) Twitter followers.
This shows a (70%) increase from the previous year.
Twitter engagement
In January, there were (500) Twitter engagements.
In December, there were (950) Twitter engagements.
This shows a (90%) increase from the previous year.
Holiday Season Report
This section summarizes the data presented in the analytics report, specifically focusing on the months of November and December.
| November (Month 11) | December Month 12 | Net Growth: |
2020 Holiday Season | 145,000 | 145,000 | 00.00% |
2021 Holiday Season | 165,000 | 170,000 | 3.03% |
Organic Performance
Conclusion
In this section, we will summarize the overall success of the campaign and make predictions about the upcoming year.
Conclusion
In conclusion, the overall marketing data suggests strong and consistent growth across all digital platforms in 2021, reflecting improved engagement and brand visibility.
Based on this data, Good Mercury Marketing predicts that in the upcoming year it will continue building on these upward trends, focusing on targeted social media campaigns and seasonal promotions to sustain growth.