Logo Design
Entrepreneurship
Logos
A logo is a name, symbol or trademark designed for easy recognition. They represent the identity of an organization, product, brand, or idea.
Logo Design
A Good Logo should:
Golden Rules of Logo Design
Keep it Simple
Logos should be effective at large and small scales
Which set of logos is the most effective at both scales?
Logos should be effective at large and small scales
A Logo should be effective in color or black & white
Logos can be ...
Descriptive
How do these designs describe the brands they represent?
Symbolic
Why do you think Apple chose this logo?
Symbolic
Although this logo does not literally represent computers or technology, the apple is a symbol of knowledge. The “byte” taken out of the apple could symbolize you taking a bite out of knowledge
Fonts and Color
Fonts can be Descriptive
What do these fonts say about these brands?
Logo Design Process
Research and Brainstorm
Font
Forms and Color
Finalize Design
Think about how your logo will be used and create a simple logo to avoid potential problems as your logo goes public.
Group Research