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Logo Design

Entrepreneurship

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Logos

A logo is a name, symbol or trademark designed for easy recognition. They represent the identity of an organization, product, brand, or idea.

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Logo Design

A Good Logo should:

  • Be unique
  • Be Reproducable
    • Resizable
    • Color, B&W, fax, on fabric
  • Follow basic design principles
    • Space, color, form, clarity
  • Represent the company appropriately
  • Speak to the target audience

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Golden Rules of Logo Design

  • A logo should clearly represent an organization’s identity.
    • Keep it simple, keep it simple, keep it simple
    • Logos should be effective at a large and small scale
    • Logos should be effective in color and black & white

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Keep it Simple

  • The evolution of the Apple logo.
  • Sometimes less information is more powerful.

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Logos should be effective at large and small scales

Which set of logos is the most effective at both scales?

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Logos should be effective at large and small scales

  • A good logo should be effective on a billboard and a business card.

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A Logo should be effective in color or black & white

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Logos can be ...

  • Descriptive
  • Symbolic

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Descriptive

How do these designs describe the brands they represent?

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Symbolic

Why do you think Apple chose this logo?

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Symbolic

Although this logo does not literally represent computers or technology, the apple is a symbol of knowledge. The “byte” taken out of the apple could symbolize you taking a bite out of knowledge

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Fonts and Color

  • Fonts and color can represent or describe and idea.
  • Fonts can be descriptive
  • The bold and capitalized text in these logos inspire confidence in the brands.

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Fonts can be Descriptive

What do these fonts say about these brands?

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Logo Design Process

  • Logo design can be divided into a few simple steps.
    • Research and brainstorm
    • Think about fonts
    • Turn your ideas into forms and identify color
    • Finalize design

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Research and Brainstorm

  • Analyze and define what you are trying to represent
  • Think, write, and sketch
  • Develop a list of attributes and characteristics that best represent your goals
  • Every thought and idea is relevant in this stage

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Font

  • Type the name of your company, product, or organization in several different fonts.
  • The personality and attitude change with each font.
  • Experiment with serif, sans serif, and novelty typefaces. Think of the type as an image.
  • Choose a few directions that seem appropriate, and start combining type with icons or symbols.
  • Try typing in uppercase and lowercase. Capital letters can make a mark look more
  • serious or formal, while lowercase letters often feel more casual and relaxed.

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Forms and Color

  • Try starting with icons and symbols that are recognizable, but add a personal twist for your company, logo, or group.
  • Combine letterforms with graphic and color elements to create a unique logotype.
  • There are many viable solutions when designing a logo. Don’t be afraid to try several different directions.

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Finalize Design

Think about how your logo will be used and create a simple logo to avoid potential problems as your logo goes public.

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Group Research

  • Psychology of color
  • Research a color with your group
  • Present on a class Google Slide Show