1 of 8

Digital toolkit to help share the findings of a new research report on the role of mental health for women and girls’ empowerment

Download the report here.

2 of 8

A digital toolkit to help amplify the findings and message

Prospira Global has partnered with Kate Spade New York and develop the first comprehensive global research report on the role mental health plays in women’s empowerment.

We are delighted to be sharing these profound and illuminating findings with you. 

We would love to invite you to help amplify and raise awareness of these research findings and the need for action they have identified.

Sharing these with your followers and/or within your organisations will make a huge difference in helping to broaden the reach and spread the message, meaning that together we can make an even bigger impact for women's mental health and empowerment.

3 of 8

Key Research Messages

  • New global research from Prospira Global and Kate Spade New York, launched at Women Deliver #WD2023, shows how good #mentalhealth is foundational to the empowerment of women and girls.
  • Gender practitioners believe that women and girls face increasing stressors, simply by being a woman.
  • Nurturing mental health and having access to support, is highly valued by people and organizations working at the front lines. However, mental health is neglected when it comes to funding.
  • Gender practitioners and advocates are twice as likely to experience burnout, and significantly less likely to receive adequate #mentalhealth support from their employers*.
  • Organizations working to empower women and girls should integrate mental health in their work.
  • Read the report and share the findings, and help make an even bigger impact for women and girls around the world.

CALL TO ACTION: Please read the report and share the findings, and help make an even bigger impact for women and girls around the world.

*When compared to the Deloitte Women at Work 2023.

4 of 8

Engaging with the research on social media

On the next few slides, you can find example posts to share the report on your social media channels. Your support amplifying the research can make a huge difference in reaching people around the world. The wording we’ve provided is only guidance, please do edit the text below as you see fit or add in personal reflections on the research.

Don’t forget:

  • To tag Prospira Global and Kate Spade New York on Twitter and LinkedIn so that we can engage with your posts
  • To share and/or like posts
  • Link to the report here: www.prospira.global/wgementalhealth

Please note that this report is embargoed until 20 July.

5 of 8

Social tiles to share – download here

#WD2023

Date to share from: 20 July 2023

6 of 8

Sample social media messages – shorter text

#WD2023

Date to share from: 20 July 2023

Channel:

Suggested copy:

Link to assets

Twitter

Company

or personal profile

  • Why you or your organisation is proud to support this research
  • “New global research launched by @katespadeny and @prospira_global shows that good #mentalhealth is foundational to the empowerment of women and girls. A high priority for women and girls’, but not yet for all gender funders. Please read & share https://prospira.global/wgementalhealth.
  • New global research released today shows that good #mentalhealth is a high priority for women and girls’ empowerment, but not yet a priority for funders. Read more in this global report by @katespadeny and @prospira_global https://prospira.global/wgementalhealth
  • Gender practitioners and advocates are twice as likely to experience burnout, and significantly less likely to receive adequate mental health support from their employers. Read more in this new global study by @katespadeny and @prospira_global  [https://prospira.global/wgementalhealth

7 of 8

Sample social media messages – longer text

#WD2023

Date to share from: 20 July 2023

Channel:

Suggested copy:

Link to assets

LinkedIn or Instagram

Company

or personal profile

  • What particular finding/statistic has had the biggest impact on you?
  • A particular finding that is new to you or taught you or your organisation something that you didn’t know before

“New research launched by @katespadeny and @prospiraglobal shows how #mentalhealth is foundational to empowerment for women and girls. Please read the report and share the findings, and help make an even bigger impact for women and girls around the world https://prospira.global/wgementalhealth.

Alongside practical case studies from @abahizirwanda, @centre for wellbeing and happiness, @risingtideorg, the report demonstrates how:

  • Mental health is foundational to women and girls’ empowerment
  • Gender practitioners believe that women and girls face increasing stressors, simply by being a woman
  • Nurturing mental health and having access to support, is highly valued by people and organizations working at the front lines. However, mental health is neglected when it comes to funding.
  • Gender practitioners and advocates are twice as likely to experience burnout, and significantly less likely to receive adequate #mentalhealth support from their employers. 

Thank you @katespadeny for championing this research, being launched at Women Deliver #WD2023 today.”

8 of 8

Sample email copy

Date to share from: 20 July 2023

SUBJECT - NEW Global Report on Women and Girls’ Empowerment through Mental Health

Dear XXX,

Today new research has been released by Kate Spade New York and Prospira Global, that demonstrates the foundational role mental health plays in the empowerment of women and girls.

The new “Women and Girls: Empowerment through Mental Health” report includes results from a global survey, practical case studies, and a new conceptual framework illustrating the importance of mental health for women and girls.

You can access the report here www.prospira.global/wgementalhealth

Please read the report and share the findings, and help make an even bigger impact for women and girls around the world!

XXX

Please feel free to reach out to Prospira Global directly at sam@prospira.global with any questions you may have.