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TITILAYO SANUSI

Content Marketer · Brand Storyteller · Digital Communicator

Turning brand values into content that builds trust,

drives engagement, and converts audiences.

sanusititilayo59@gmail.com

linkedin.com/in/titilayo-sanusi

+234 703 798 6338

AT A GLANCE

Years in Content

& Brand Marketing

6,700+

Followers Grown

at EduTAMS

82%

LinkedIn Growth

at Flow.ng (2 mos)

54.1K+

Top TikTok

Video Views

5,000+

Event Attendees

(EduTAMS Connect)

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ABOUT ME

I'm Titilayo Sanusi — a content marketing professional who builds brand trust through strategic storytelling. With 2+ years of experience across edtech, e-commerce, and government sectors, I turn brand values into content that earns attention, builds community, and drives results.

I'm not just a content creator — I'm a content strategist who thinks audience-first, measures what matters, and tells stories people actually remember.

CORE SKILLS

Content Strategy & Editorial Planning

Video Storytelling & Mobile Videography

Brand Communications & Campaign Design

Analytics, Metrics & Performance Optimization

Community Building & Audience Engagement

WHAT I BRING

Content that speaks to real people, not algorithms

Campaigns rooted in audience empathy & brand voice

On-camera confidence + mobile video production

Data tracking that connects content to business goals

Scriptwriting, copywriting & editorial thinking

Experience in edtech, fintech & public sector brands

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CASE STUDY 01

Humans of EduTAMS — Brand Video Series

Brand Visibility & Trust Building

THE CHALLENGE

EduTAMS — a school management software company — needed to humanize their brand beyond product features. Schools weren't buying into the software because they didn't feel emotionally connected to the team behind it.

MY APPROACH

Conceived the 'Humans of EduTAMS' video series concept from scratch

Wrote POV-style scripts that spotlighted real team members' stories

Directed and co-edit each episode

Managed rollout across social media and internal channels

RESULTS

1K+

Engagements on

First Episode

811

Views on Single

Video Post

✓ Positive audience sentiment around EduTAMS culture

✓ Positioned EduTAMS as a people-led, trustworthy brand

✓ Series became a core content pillar for the brand

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CASE STUDY 02

EduTAMS Connect 1.0 — Event Content & Brand Positioning

Stakeholder Engagement & Brand Positioning

THE CHALLENGE

EduTAMS needed its first physical event to make a lasting impression on government officials, school leaders, and education influencers — requiring a full content and brand campaign to drive awareness and attendance.

WHAT I DID

Co-managed all event visibility, content, and publicity strategy

Push event flyers, pre-event post series, and countdowns

Produced live coverage content on the day of the event

Led post-event storytelling and social media rollout

IMPACT

5,000+

Educators Attended

Govt officials, school leaders &

education influencers in attendance

Brand positioned as credible leader

in Nigerian edtech space

Full content lifecycle managed:

pre → live → post event

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CASE STUDIES 03 & 04

Flow.ng — LinkedIn Content Growth

Content Strategy

Context

Flow.ng needed a consistent content voice and growth strategy across LinkedIn and Instagram from day one of engaging their new audience.

My Role

Manage content calendar, tone, and posting strategy

Develop platform-specific content for LinkedIn & Instagram

Track performance metrics and optimize content weekly

📈 LinkedIn: 210 → 382 followers in under 2 months (82% growth)

🗓 March 2026 – Present

@contentwithkitan — Personal Content Brand

Built From Scratch

What It Is

My own mobile videography brand — built from zero. I shoot, edit, and publish wedding and event content under @contentwithkitan, proving everything I do for clients I can do for myself.

54.1K

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CASE STUDIES 05 & 06

LinkedIn Storytelling Carousel Series

Personal Brand Content

Developed a storytelling carousel series on LinkedIn rooted in African childhood narratives and brand marketing lessons — blending cultural identity with professional insight to build an authentic personal brand.

What I Did

Conceptualized carousel narratives rooted in real experience

Designed slides and wrote every caption from scratch

Crafted CTAs that drove comments, shares & DMs

512 impressions · 172 members reached on single post

Drove inbound DMs · Built positioning as creative strategist

Mobile Content Creation — TikTok & Instagram

Video Storytelling

Shot and edited event BTS reels and story-driven video content for TikTok and Instagram using CapCut, InShot, and VMake — building an audience through consistent, authentic short-form storytelling.

What I Did

Shot & edited BTS event reels from concept to publish

Built consistent aesthetic and storytelling style

Tracked analytics and iterated on content format

54.1K+ views on top video · 16.7K total likes · 1,201 followers

Inbound booking DMs driven by content alone — zero paid ads

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CASE STUDIES 07 & 08

EduTAMS — Brand Growth & Thought Leadership

Over 2 years, built EduTAMS' full digital content presence from the ground up — growing a 5-platform community while establishing the brand as a credible voice in Nigerian edtech.

1,200→6,700+

Followers

Grown

962→5,000+

Page Likes

5 Platforms

Managed

Key Content Work

Monthly editorial calendars & campaign content

Educational, brand & product-led creatives

Webinar campaign alignment & thought leadership posts

OGSERA / DiPER — Government Brand Comms

Public Sector Communications

Ogun State Ministry of Education, Science & Technology needed an active, credible online presence to communicate policy updates, school campaigns, and education drives to the public.

Platforms: Instagram · LinkedIn · X (Twitter)

My Contributions

Monthly content calendars for ministry campaigns

Event flyers, programme updates & announcements

Community engagement & DM management

Supported visibility during education drives

10.4K+ LinkedIn views in 30 days · Consistent posting across 3 platforms

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Let's Build Something

That Actually Lands.

I bring content strategy, brand storytelling, and on-camera confidence together to create content that builds trust, grows audiences, and drives real business results.

sanusititilayo59@gmail.com

linkedin.com/in/titilayo-sanusi

+234 703 798 6338

READY TO

COLLABORATE

Content Strategy

Brand Storytelling

Video Production

Campaign Execution

Community Growth