SOCIAL MEDIA MANAGEMENT
Singapore’s Fastest Growing Performance Marketing Agency
“Hello!”
Since 2020, D’Marketing Agency has become the preferred partner for many start-ups and reputable brands in Singapore.
In the face of fast evolving landscape of different social media platforms, we stay on top of marketing trends and formulate the best content strategies suitable for our clients.
Harnessing years of expertise in managing social media platform, supported by our team of specialists certified by Facebook Blueprint, we believe that we can deliver exceptional results for you.
Looking forward to meeting you!
To your Success!
Don Cheng
Lead Strategist
+65 8796 8341
contact@digitalmarketingagency.sg
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OUR ACCOLADES
More than 200+ Clients and Counting..
OUR SERVICES
Google Display Network
With the Display Network, you can use targeting to show your ads (images or texts) in particular contexts, to particular audiences, in particular locations, and more.
Pay Per Click (PPC)
PPC is an internet advertising model used to drive traffic to websites, in which an advertiser pays the search engine only when the ad is clicked.
Search Engine Optimisation (SEO)
SEO is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
Google Location Optimisation
Local results are shown when people search for businesses and places near their location. They're shown in a number of places across Maps and Search.
Facebook Advertising
With more than 2 billion active users, Facebook optimises advertisements to achieve specific marketing objectives using detailed targeting.
Instagram Advertising
Instagram advertising is method of paying to post sponsored content on the Instagram platform to reach a larger and more targeted audience.
OUR SERVICES (Continuation)
Video Marketing
Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products.
Social Media Management (SMM)
SMM is the process of managing, monitoring and engaging your online interactions and content across
all Social Media platforms like Facebook, LinkedIn and Instagram.
Reputation Management
Reputation management is the practice of attempting to shape public perception of a person or organization by influencing online information about that entity.
Press Release
A press release is an official statement delivered to members of the news media for the purpose of making an announcement, providing information, or for sharing a new product or service from your company.
Landing Page Creation
A landing page is a standalone web page, created specifically for a marketing or advertising campaign. It is designed with a single focus or goal, known as a call to action.
Content Creation
Content creation is the process of generating topic ideas that appeal to your buyer persona and making that information accessible to your audience as a blog, video, infographic, or other format.
WE ARE FEATURED IN
WHAT IS SMM
SMM, which stands for social media management, is the process of managing your online presence by planning, creating and publishing the content on social media platforms.
It creates a strong brand identity
It humanises your brand
It establishes your brand as a thought leader
Regular postings that are consistent in design and voice will create a strong brand identity, creating a lasting impression on the minds of your targeted audience.
Hence, it will result in stronger brand recognition.
Research has shown that more than half of consumers do not trust a brand until they see “real- world proof” that the brand is keeping its promises. By putting a face on your brand, you are connecting with your targeted audience and portraying your brand as active and trustworthy.
By providing valuable content to users, you are on your way to establishing your brand as the go-to source for information related to your niche.
Being a thought leader in your industry will help build stronger brand loyalty among your targeted audience.
A content pillar is a subset of topics that creates the foundation for your overall content strategy.
The content pillars will comprise of different types of content such as:
To provide users with valuable and useful information
To connect with users and encourage social amplification
To bring more relevancy and portray your brand as active and on-trend
With the content pillars in place, the content produced will consistently add value to your targeted audience. This will then encourage them to keep coming back for more – building brand loyalty as a result.
CONTENT PILLAR
CONTENT PILLAR
INFORMATIVE
(E.g. FAQs, Tips, Guides)
To provide users with valuable and useful information
CONTENT PILLAR
ENGAGEMENT
(E.g. Quizzes, Polls, Giveaways)
To boost engagement and create conversations
CONTENT PILLAR
SALES
(E.g. Sales Banner)
To inform audience of the promotion and to boost conversions
CONTENT PILLAR
USER GENERATED
(E.g. Tagged photos, Testimonials)
To connect with users and encourage social amplification
CONTENT PILLAR
TIME-SENSITIVE
(E.g. Current affairs, Seasonal greetings)
To bring more relevancy and portray your brand as active and on-trend
MOODBOARD & BRAND GUIDE
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CLIENT: Ohm Secrets
CLIENT: Ohm Secrets
Date To Post
For You to Approve Posts
CONTENT CALENDAR
Post + Caption Draft
For You to Approve Posts
CONTENT CALENDAR
Overview of Posts
For You to Approve Posts
CONTENT CALENDAR
CLIENT: Chang Rong Bicycle
Social media management e-commerce platform revamp.
E-Commerce Revamp
CLIENT: Chang Rong Bicycle
CLIENT: UD TRUCKS
CLIENT: UD TRUCKS
CLIENT: PARAGON MOTORS
CLIENT: PARAGON MOTORS
Sales Banners
CLIENT: Chang Rong Bicycle
Social Media Posts
CLIENT: Chang Rong Bicycle
Social Media Posts: Caption Writing
CLIENT: Unimax Creative
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Social Media Posts: Caption Writing
CLIENT: Unimax Creative
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Ad Graphics
CLIENT: The Liquid Creation
Graphic Works: Beauty
Graphic Works: Interior
Graphic Works: F&B
Graphic Works: Property
Graphic Works: Property
Graphic Works: Property
Graphic Works: Health & Beauty
Graphic Works: Dental Clinic
Graphic Works: Coffee Bar
Graphic Works: Fashion
Graphic Works: Food
Social Media Post: Facebook
Social Media Post: Facebook
Social Media Post Mockup: Linkedin
Social Media Post Mockup: Instagram
Social Media Post Mockup: Facebook
RESEARCH & ANALYSIS
Our team of SMM Specialists will conduct an extensive research on your brand and product or service. Besides that, we also study your market trends and your competitors’ social media content to understand what engages your targeted audience.
We will also use Google Trends to identify the all-time popular topics in your industry that users are searching for.
By analysing the acquired information, we are able to customise a content strategy best suited for your brand.
SOCIAL MEDIA AUDIT
Your social media page is important as it is how your potential customers perceive your brand at first look.
To successfully portray your brand as professional and on-trend, our team will review and revamp your social media accordingly.
Some of the possible adjustments include:
Note: In the event where you don’t have an existing social media page, our team can assist with the set-up.
CONTENT CALENDAR
Our team will create monthly content calendars for effective planning. This will also allow you to have an overview of the proposed content for the month.
The posts will be scheduled strategically at different time and days of the week to identify prime posting time when your targeted audience is most active.
POST CREATIVE
The creative is the first element of a post that captures the attention of users.
With that in mind, our in-house design team will craft an impactful and visually appealing creative that stands out from your competitors. The creative will also be consistent with your brand identity. This will provide your brand the visibility it deserves and increase brand recognition.
Alongside with the visuals, our design team is fully capable of executing the various formats to best deliver your content across.
Static
Motion
POST COPYWRITING
Our in-house Content Strategists will deliver succinct and creative copywriting to ensure that the message is clearly communicated and the users are engaged. In addition, the post copies written will reflect your brand’s voice for a stronger brand identity.
We will also include hashtags to expand your reach and make subtle references to your product or service in the post copies to boost awareness.
BOSTING OF POSTS
A boosted post allows your content to reach a broader audience who are likely to be interested in your product or service, even if they are not following your page.
The parameters available for boosting include:
This allows us to increase your page's current followers and boost awareness by tapping on new audiences.
INFLUENCER
Optional Add-ons
An influencer marketing campaign is a targeted approach to promoting products or services by collaborating with influential individuals on social media platforms. A well-executed influencer marketing strategy can yield numerous benefits for your brand.
Here's why you should consider incorporating influencer marketing into your marketing mix
🌟 Enhanced Brand Awareness
🌟 Targeted Reach
🌟 Authenticity and Trust
🌟 Compelling Content Creation:
🌟 Increased Conversions
🌟 Measurable ROI
SGD $500 For 2 Influencers
SCOPE FOR SOCIAL MEDIA MANAGEMENT SERVICES
Once you allow us to handle your campaign, we'll do all the research, design, and content creation to manage all of your social media platforms.
OUR SCOPE FOR SOCIAL MEDIA MANAGEMENT INCLUDES:
Project Duration: Monthly Project Management
CASE STUDY
How we helped a newly launched e-commerce store to get approximately 40% growth on Instagram in 30 days
ABOUT THE BRAND
This particular brand was newly launched, which means nobody knew about the Brand. When we started managing the brand, they had about 190 followers.
CHALLENGE
Since the company was brand new, we had to start from scratch. This meant building followers from scratch, creating fresh content without any information about what worked for the brand previously, etc.
RESULTS
We grew the brand's following on Instagram by almost 40% in 30 days.
Here's what the stats look like:
HOW WE DID IT
Here's what we did to get this result:
Created and posted genuinely valuable and engaging content that resonated with the target audience. We made sure the content was both visually appealing AND added value to the audience.
Leveraged Hashtags: We tested several groups of hashtags to get new eyeballs on the IG page and to make sure the content reaches new people.
HOW WE DID IT
Call to actions: We made sure that we had strong call to actions at the end of every post. We also encouraged people to check out the store via DMs. As a result, we were able to generate 560 website visits in 30 days. For a very new IG account with very few followers, this was a win.
Engagement: We engaged with other accounts in the same niche to create more engagement for the brand and to get people to notice the brand. As a result, the account got quite a bit of engagement.
Here are the stats:
LANDING PAGE
Optional Add-ons
SGD $1,000 Per Page
A landing page is a standalone web page designed with a single focus, known as the call-to-action. Given the visitors’ limited attention span, having the key product or service details in a single page allows them to gather the information easily.
In addition, a well-designed landing page with no exit point can keep your visitors engaged for a longer period of time, increasing potential conversions for your PPC campaign.
This optional add-on includes:
WORKING WITH D’MARKETING AGENCY
OUR SMM PROCESS
Lead Strategist
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Understand Business & SMM Objectives through a meeting with our Lead Strategist
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We are here!
SMM Proposal
to be sent to you via email
Campaign Direction
to be discussed to ensure it aligns with your business goals
Commencement of SMM after the signing of the contract
Link up with our SMM Project Manager to start setting up campaigns
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OUR SMM PROCESS
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SMM Project Manager
will get in touch with you
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Request Access
to your Facebook page, ad account and Instagram account
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Research & Analysis
includes sending a questionnaire on your brand and product or service
10 Content Calendar
of your campaign
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Creative & Copywriting
will be sent for approval
will be performed
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Scheduling of Posts
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SMM Review and Reporting
To ensure that the strategy is working
Same working day
Within 2 - 3 weeks before the proposed content calendar start date
Within 1 - 2 weeks upon approval of content calendar
Upon approval of posts
Same working day
Daily
Monthly
Track Performance
Such as post engagement
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SMM Strategy
will be developed, including the content pillars
Within 5 working days after questionnaire is filled
Within 1 week after the commencement of contract
Social Media Page Audit
on your brand and market trends
Project Manager
DEDICATED PROJECT MANAGER
A Project Manager will be assigned to your SMA campaigns.
Our Project Manager will be supported by an experienced team of SMA Specialists in Singapore which includes Data Analyst, Creative Designers and Content Strategists to ensure your campaign is in good hands.
You will be given a direct number to the Project Manager and he/she will be your main point of contact. You can choose to call, email, SMS or even WhatsApp us.
MONTHLY REPORT
Our Project Manager will send you a monthly SMM report on your campaign performance. This allows you to easily monitor the results produced by your campaigns.
The SMM report will be sent towards the end of the month / beginning of the next month. If you require a report anytime before, feel free to contact our Project Manager.
Our monthly report includes:
SMM Performance
SMM Overview
REASONS WHY PEOPLE WORK WITH D’MARKETING AGENCY
DIGITAL MARKETING CHANNEL INTEGRATION
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Engaging our SMM services is just the tip of the iceberg. our team can advise and seamlessly integrate your Social Media campaigns into wider digital marketing efforts.
Services such as Search Engine Optimisation, Social Media Marketing & Web Development are helpful in expanding your reach to potential audience. A holistic marketing strategy is what you need to advance your business.
WE CHARGE REASONABLE PRICES
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Our unique selling proposition has also been to provide a better quality of work at a fraction of the price charged by the bigger agencies in Singapore.
A typical social media management agency in Singapore charges at least $2,000/month in retainers. We are proud to offer the same, if not better level of service at a fraction of that cost.
D’Marketing agency is proud to be featured on
WE ARE FEATURE IN THE PRESS
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A TEAM OF EXPERTS INTEGRATED INTO ONE
Our team is equipped with an in-house design team who is fully capable of producing creatives that fits the preference of your targeted audience. Alongside, we also have competent content strategists who can deliver succinct and compelling captions.
With all the expertise in one place, we can streamline your marketing production and avoid the hassle of outsourcing.
THANK YOU FOR YOUR TIME!!
THINK PERFORMANCE. THINK US.TM
Nicole Tan
Lead Strategist
+65 8796 8341, contact@digitalmarketingagency.sg
A Leading Performance Marketing Agency.